socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market.

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Platform Advertising Demand Los Angeles 124

socalTECH

JANUARY 31, 2017

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced.

Platform 100

Platform Media Hulu Content 100

TechCrunch LA

DECEMBER 15, 2021

AvantStay — which has built a platform where it decorates and then lists properties owned by others for people to rent out for vacations or other short-term stays — has raised $160 million in a Series B round of funding. “It has always lagged hotels by a wide margin.

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Platform Invest Los Angeles Funding 139

TechCrunch LA

JANUARY 27, 2022

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Part of that is because of how PortalOne has built out its platform. “This is part of our secret sauce.”

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Platform Entertainment Netflix Content 167

TechCrunch LA

JUNE 26, 2018

Aclima , a San Francisco-based company which builds Internet-connected air quality sensors and runs a software platform to analyze the extracted intel, has closed a $24 million Series A to grow the business including by expanding its headcount and securing more fleet partnerships to build out the reach and depth of its pollution maps.

Platform 224

Platform Google SaaS Los Angeles 224

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

JANUARY 4, 2017

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>.

Marketing 167

Marketing Software Development Platform Software 167

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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Venture Capital Marketing Startup Writing 263

TechCrunch LA

JANUARY 7, 2020

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

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Los Angeles Services Marketing Angel 168

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Platform as a Service (PaaS). Cloud Computing. Gamification. Marty Zwilling.

Technology 133

Technology Cloud Computing Social Media Networking 133

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

MARCH 13, 2014

Los Angeles-based online survey and sampling services and technology provider uSamp said Wednesday that it has rolled out a new, fully open Application programming interface (API). The new API is part of its new SampleCORE platform, which it says helps automate sampling for its customers.

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Platform Sample Los Angeles Help 147

socalTECH

JUNE 7, 2012

Ken Rutkowski , the well connected Los Angeles founder of networking group METal International and KenRadio , has a new platform for his musings on technology and media, on a new show on KFWB. Rutkowski is a fixture around Southern California's technology industry, and had been involved in the Founders Institute's Los Angeles efforts.

Platform 196

Platform Southern California Los Angeles News 196

Startup Professionals Musings

OCTOBER 21, 2013

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. Let me be clear – technology and market-driven need not be mutually exclusive!

Marketing 101

Marketing Technology Startup Custom 101

TechCrunch LA

MARCH 30, 2021

Self-driving and robotics startup Cartken has partnered with REEF Technology, a startup that operates parking lots and neighborhood hubs, to bring self-driving delivery robots to the streets of downtown Miami. Starship Technologies CEO Lex Bayer on focus and opportunity in autonomous delivery. Image Credits: REEF/Cartken.

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Google Technology Artificial Inteligence Chief Technology Officer 189

socalTECH

JANUARY 25, 2018

Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. The company said its platform helps consumer brands by tapping into a network of endorsers, staff, and consumers across Facebook, Instagram, and Twitter. READ MORE>>.

Marketing 133

Marketing Funding Santa Monica Social Media 133

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Use your new features or innovation to quickly get a foothold in the market.

Marketing 125

Marketing Technical Review Startup Resource 125

socalTECH

APRIL 9, 2013

According to the firm, it is creating a collaboration platform for marketers and agencies, and will offer up a suite of marketing technology from a set of more than 12 partners. The firm said that so far, customers of its platform include American Express, Marriott, Verizon, and Toyota. READ MORE>>.

Marketing 178

Marketing Santa Monica Platform Content 178

socalTECH

APRIL 2, 2013

Well, the firm has transformed itself into Hello Society , a marketing agency for brands this morning, expanding out its offerings from just analytics tools to include a full suite of services around Pinterest. Pinterest is the popular visually-driven photo sharing site, which is geared around products and fashion. READ MORE>>.

Marketing 200

Marketing Incubator Tool Los Angeles 200

socalTECH

AUGUST 31, 2016

Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.

Paramount 124

Paramount Marketing Ventura Advertising 124

socalTECH

MAY 21, 2018

Marina Del Rey-based CREXi , which is developing a technology platform aimed at the commercial real estate industry, has raised $11M in a Series A funding, the company said on Monday. The new funding goes towards sales and marketing, to growing its team, plus building its products. CREXi is led by CEO Michael DeGiorgio.

Marina Del Rey 113

Marina Del Rey Technology Platform Sales 113

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

OCTOBER 7, 2016

Cable provider Comcast booted up a new trial business venture this week, aimed at the Internet-of-Things market, based on the low power wireless networking technology developed by Camarillo-based Semtech , the company said this week. READ MORE>>.

Technology 164

Technology Networking Organization Platform 164

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

MARCH 11, 2013

In what might be one of the more unusual sources of funding for a startup, Santa Paula-based fruit grower Calavo Growers announced this morning that it has backed a new startup, FreshRealm , which will develop a new, cloud-based technology platform aimed at the fresh food market. Financial details of the deal were not disclosed.

Technology 197

Technology Startup Platform Software 197

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

SEPTEMBER 7, 2011

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions.

Social Media 206

Social Media Media Marketing Los Angeles 206

TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

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Startup Develop Development Platform 310

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Crypto payment platform Nume raised $2 million in a pre-seed round led by Sequoia India. follow the money.

Newsletter 278

Newsletter Platform Capital Marketing 278

socalTECH

MARCH 28, 2019

The company said the new funding will go towards its technology platform, and to fund additional clinical studies. Jared Tangney is CEO of Biolinq. READ MORE>>.

Marketing 168

Marketing San Diego Venture Capital Study 168

socalTECH

OCTOBER 16, 2013

Irvine-based online directory and digital marketing provider Local Corporation said this morning that it has appointed Joe Lindsay as its new Vice President of Technology. Local said that Lindsay will focus on mobile development and the company''s Krillion local shopping platform. READ MORE>>.

Technology 138

Technology IBM IBM Platform 138

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

TechCrunch LA

JUNE 19, 2018

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market. Along with StockX , GOAT has brought a huge amount of access and pricing transparency to resale sneakers, a billion-plus market.

Marketing 203

Marketing Platform Sales Los Angeles 203

TechEmpower

JULY 24, 2023

How will you be taking this to market? Do you have a custom algorithm or other technology? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Who are the other stakeholders involved?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

MARCH 2, 2015

Laguna Beach-based NextVR , which is developing technology to capture 3D, broadcast-quality virtual reality, said today that it will be adding "light field" capture technology to its platform. That technology was first brought to market by camera maker Lytro.

Technology 100

Technology Patents Examples Platform 100