socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

SoCal Tech Calendar

NOVEMBER 8, 2008

Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Dana Todd, Chief Marketing Officer of Newsforce Inc.,

Writing 100

Writing Press Education Media 100

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 9, 2013

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors.

Marketing 361

Marketing Course Pricing Networking 361

Xconomy

FEBRUARY 14, 2019

“We elected to postpone our offering given current market and technical conditions,” said co-founder and CEO Peter Beetham in a press release. Cibus on Thursday said it is holding off on the initial public offering that was expected to happen this week.

Marketing 70

Marketing Press Technology Product 70

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. In their recruiting process, they actually have a key insider designated as a “bar raiser” involved in ever interview, to make sure that the bar is never lowered due to any bias or pressing business urgency.

Marketing 123

Marketing Technical Review Custom Customer 123

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

NOVEMBER 11, 2020

Tech solutions for such pressing issues as the climate crisis and social inequality have seen a 280% increase in global VC investment from 2015 to 2020, while investment in this space more than doubled in both cities over the past five years. Tractable claims $25M to sell damage-assessing AIs to more insurance giants.

Venture Capital 357

Venture Capital Press Invest Research 357

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Berkonomics

OCTOBER 19, 2023

Aided by salespeople from competitors and long memories from unhappy customers, the myth of continued quality problems in customer support bounced around the industry for those years, until finally good press, great experiences and an effective marketing campaign together overwhelmed bad memories to put this issue to bed.

Training 156

Training Resource Customer Custom 156

socalTECH

OCTOBER 25, 2018

Santa Monica-based Pathmatics is announcing today that it has raised $3M in a funding round, for its marketing intelligence software. Mintel is a marketing intelligence agency, and SPH Ventures is the corporate venture capital arm of Singapore Press Holdings, the publishers of The Straits Times.

Santa Monica 113

Santa Monica Press Venture Capital Capital 113

Berkonomics

APRIL 28, 2022

Email readers, continue here…] You might consider a special page on your website just for links to positive press and mentions. And it’s all newer than classic marketing texts. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. I suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly.

Venture Capital 150

Venture Capital Capital Marketing Seed Funding 150

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. You lose the ability to up-sell and cross-sell products. ChowNow is simply a SaaS enablement product.

SaaS 242

SaaS Custom Customer Press 242

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.

Press 341

Press Startup Email Sales 341

StartUp Beat

MARCH 10, 2020

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

Conference 59

Conference Platform Marketing Education 59

Both Sides of the Table

AUGUST 14, 2011

Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. Make the story be about your market.

Startup 329

Startup Press Training Media 329

Both Sides of the Table

AUGUST 10, 2013

Stop reading their press releases or hearing their founder talk about he is crushing it. You see them in their tuxedos or cocktail dresses because you’re reading their press releases or following them on Instagram. getting too much press before we were ready. Inside your own corridors you’re naked.

Startup 412

Startup Press Course Entrepreneur 412

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

socalTECH

APRIL 8, 2019

Los Angeles-based Social Reality (SRAX), which developing digital marketing and consumer data management software--and more recently, has tried to launch its own cryptocurrency called BIGtoken--said it is restating its results all the way back to March of 2017.

Report 133

Report Press Advertising Los Angeles 133

Tech.Co

MAY 6, 2022

The two companies are a great match, according to Shopify's press release about the deal. The press release notes that the current “hyper-fragmented” market of third-party logistics companies and transportation providers can make fulfilment a huge hassle for merchants. Why Shopify Wants Deliverr. Sign up to the Tech.co

Networking 125

Networking Press Newsletter Startup 125

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Social Media 196

Social Media Press Santa Monica Media 196

Startup Professionals Musings

FEBRUARY 18, 2013

I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers. Witness the market struggle for 3DTV acceptance over the past couple of years. Marty Zwilling.

Marketing 96

Marketing News Pricing High Tech 96

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Good marketing is not rocket science.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Berkonomics

MARCH 16, 2023

Teaching about the five types of resources In my book, “Extending the Runway” (Second Edition, Berkus Press 2014), I explore the thesis that there are five basic types of resources an entrepreneur must exploit in growing a successful business: time, money, process, relationships and context. Coaches have seen your movie before.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Again, an interesting topic to discuss. Great posts.

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

APRIL 27, 2014

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). And when the press releases and the attaboys wear off it still comes down to real work. You have to decide how hard to help with downstream marketing for your deals.

Venture Capital 374

Venture Capital Invest Press Startup 374