socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand. Both report directly to Evite CEO Victor Cho.

Evite 113

Evite Chief Technology Officer Marketing Los Angeles 113

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

socalTECH

SEPTEMBER 14, 2020

Santa Monica-based GoodRx , a developer of a digital healthcare and prescriptions service, has set an IPO pricing range of between $24.00 billion through its IPO on the NASDAQ Global Select Market. and $28.00 The company is looking to raise as much as $1.1 GoodRx has filed to trade as GDRX. Seelaus & Co.,

Silver Lake 113

Silver Lake Pricing Santa Monica Equity 113

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 141

Product Services Technical Review Artificial Inteligence 141

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: Facebook.

Marketing 246

Marketing Newsletter Technical Review News 246

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. You must know or react to the expectations of individual customers, and personalize their treatment to gain their remembrance of exceptional service.

Competition 109

Competition Services Custom Customer 109

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market? Are margins high enough?

Patents 286

Patents Pricing Ideas Marketing 286

socalTECH

MAY 16, 2014

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 TrueCar is trading on the NASDAQ Global Select Market as TRUE. The company offers up online pricing of news cars as well as powers affiliate car buying programs.

Truecar 147

Truecar Pricing Arcturus Anthem 147

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Custom Customer Outsource Development 133

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

socalTECH

FEBRUARY 26, 2014

Is Uber manipulating the market for its UberX car service? According to a report Wednesday from TheVerge, Uber has been keeping drivers off the road in San Diego--to force "surge" pricing on the ride service. uber smartphone service mobile ride diego pricing manipulation controversey' READ MORE>>.

San Diego 147

San Diego Pricing Report Mobile 147

socalTECH

NOVEMBER 2, 2017

SendGrid , the developer of email delivery tools and back-end email services with operations in Irvine, has set its estimated IPO pricing range this morning, saying it is looking to sell 7,700,000 shares of its common stock at between $13.50 and $15.50 The company has been approved to list on the NYSE as SEND.

Pricing 113

Pricing Orange County Email Tool 113

socalTECH

JANUARY 21, 2015

MomentFeed said the new service helps brands by offering up localized published to Facebook, Google+, and Foursquare, along with a dedicated, community manager. Pricing on the new service was not announced. Pricing on the new service was not announced. READ MORE>>.

Services 100

Services Marketing Santa Monica Google 100

InfoChachkie

FEBRUARY 19, 2014

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215

SaaS Pricing Sales Customer 215

Berkonomics

JULY 23, 2011

They are: Price. Companies that compete on price rarely compete against others who emphasize service or quality. Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Innovation.

Pricing 197

Pricing Examples Class Course 197

socalTECH

JUNE 18, 2013

Anaheim- and Boulder, Colorado-based SendGrid , which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail. READ MORE>>.

Email 168

Email Marketing Orange County Template 168

socalTECH

MAY 28, 2013

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273

Pricing Product Help Sales 273

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. All of the stylists are independent contractors and set their own pricing. The price a consumer pays depends on the stylist chosen.

Tool 179

Tool Custom Customer Marketing 179

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

TechCrunch LA

JUNE 27, 2016

Buy organic groceries online, at an affordable price. That’s the mantra of Los Angeles-based Thrive Market, which has raised a significant $111 million Series B funding round, led by Invus.

Organization 173

Organization Marketing Los Angeles Pricing 173

socalTECH

MAY 2, 2016

Los Angeles-based Kumba Health says it has launched a new, subscription service, which helps consumers get pricing transparency from local doctors on their procedures. a month, or $99 per year for the service, which helps consumers get direct access to lower prices on services compared with insurance-based health services.

Services 100

Services Pricing Los Angeles Help 100

socalTECH

JUNE 7, 2017

Los Angeles-based YP , which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. The service also includes ability for local businesses to claim, update, and manage their business listings across a wide range of social and directory sites.

SEO 133

SEO Organization Services Organic Search 133

socalTECH

MAY 23, 2016

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. READ MORE>>.

Truecar 124

Truecar Marketing Santa Monica Pricing 124

socalTECH

FEBRUARY 7, 2013

MyTime , which operates an online service focused on online deals for appointment-focused businesses like chiropractors, personal trainers, housekeeping, and more, has raised a round of funding to expand its service beyond Los Angeles. READ MORE>>.

Services 229

Services Funding GRP Partners Legalzoom 229

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

socalTECH

MAY 10, 2019

Online real estate service Zillow is expanding its home buying service to both Los Angeles and San Diego, the company announced this week, in a move which will allow home buyers to get nearly instant offers on their homes--instead of going through a traditional broker and offering their home on the market. READ MORE>>.

San Diego 100

San Diego Services Los Angeles Pricing 100

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

MAY 2, 2016

San Diego-based Chatmeter , a provider of local search marketing, reputation management, and SEO services, says it has launched a new service this morning, to help companies manage customer reviews. Pricing on the new service was not announced. READ MORE>>.

SEO 100

SEO Services San Diego Pricing 100

socalTECH

OCTOBER 26, 2010

Santa Monica-based TrueCar , the car pricing startup headed by Scott Painter, has announced a new product today, focused on used vehicle pricing. The new service shows consumers a price distribution curve, so that consumers can see how a used car might sell for based on actual, marketing listing prices.

Truecar 154

Truecar Pricing Guide Santa Monica 154

Both Sides of the Table

JUNE 9, 2013

As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting. Prices down. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

TechCrunch LA

SEPTEMBER 21, 2019

A traveler pays Sun Country one fixed price to get them from the bus pick-up point to their final destination. A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. Postmates, the popular food delivery service, raised another $225 million at a valuation of $2.4

Services 207

Services Startup Venture Capital Redpoint 207

socalTECH

OCTOBER 9, 2015

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced.

Email 100

Email Orange County Services Activity 100

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. The “D” word - Discounts. I buy my cars in December.

Pricing 100

Pricing Startup Sales SaaS 100

socalTECH

NOVEMBER 15, 2012

Irvine-based backup and disaster recovery software developer Paragon Software is extending itself into the service market, saying this week that it has launched a new Business Recovery and Continuity (BRC) Planning service. Pricing on the new services was not announced by the company.

Services 164

Services Software Software Development Pricing 164

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295