HireRight Names Marketing, Product VP

socalTECH

Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

DogVacay Appoints Marketing, Product VPs

socalTECH

Santa Monica-based online petsitting marketplace DogVacay has bolstered its marketing and product team, saying this morning that it has named Kerry Bennett as Senior Vice President of Marketing and Jeanne Anderson as Senior Vice President of Product. Bennett joins from HauteLook, where she was SVP of Marketing, and Anderson joins from Futuredontics, where she was VP of Product Management. dogvacay marketplace executive product marketing

H Code Launches Digital Marketing, Media Product

socalTECH

Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.

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Pelican Products Names Consumer Marketing Chief

socalTECH

Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. pelican producs jennifer consumer marketing executive

ID Analytics Targets Auto Lending Market With New Product

socalTECH

San Diego-based ID Analytics , which provides consumer risk management and analytics products, is expanding its offerings to the automotive lending market, the company said today. According to the company, it has launched a new product, Credit Optics Full Spectrum Auto, a new credit score it says is designed specifically to address the needs of the automotive lending industry.

TuSimple Aims New Product At Self Driving Truck Market

socalTECH

San Diego-based TuSimple , a startup which is developing camera and vision systems for the self-driving truck market, announced on Tuesday that it has launched a new vision system which it hopes to deploy into self-driving truck fleets. According to the company, its system will go into volume production in Q2, and will be deployed in Q3 of 2019.

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. They need to determine product/market fit.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappz

SHO Products Raises $3.6M For Cannabis Accessories

socalTECH

Los Angeles-based SHO Products , which is a manufacturer and distributor of products for the growing cannabis (legal marijuana) market, said today that it has raised $3.6M According to the company, it will use the funding for marketing and distribution, among other efforts. SHO Products is led co-founders Samuel Jurist (CEO) and Vincent D'Accolti (COO). products cannabis accessory venture capital angel investment tenenbaum

Customer Discovery and Product Market Fit with Eric P. Rose, NPDP, MBA

SoCal Tech Calendar

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. It will also cover the tough decisions to then tailor your product in a way that the market values the most and yields the best return on its development investment.

Rael Raises $2.1M For Feminine Products From Thrive Market Ventures

socalTECH

Buena Park-based Rael , a developer of feminine hygiene products, has raised $2.1M The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based organic grocery and products company Thrive Market , which has recently been making investments in companies related to its organic food and products.

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. fanappz appz social media marketing software service

Neuron EV Targets Electric Vehicle Market

socalTECH

A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The startup said its new products will operate autonomously, and also integrate "blockchain technology". neuronev electric vehicle market cleantech

Google Enters Financial Products Comparisons Market

socalTECH

Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. google advisor financial products leads mortgages rates leads360According to Google Thursday, it has launched Google Advisor , a new service to help users find mortgage, credit card, CD, or checking and savings account offers and rates.

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Guidance Software Names Product VP

socalTECH

Pasadena-based digital forensics software maker Guidance Software announced this morning that it has named Linda Souza as Vice President, Product Marketing and Operations. Souza comes from Central Desktop, where she was Vice President, Marketing. Guidance said Souza will lead the company''s product marketing, program marketing, marketing operations, and content development teams.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

PeerStreet Launches New Loan Product

socalTECH

Los Angeles-based online real estate investment marketplace PeerStreet --which is backed by Andreessen Horowitz--is expanding the scope of its marketplace with a new loan product, which will offer up loans for purchases of residential rental properties. PeerStreet said the expansion comes as a result of people struggling to finance to buy a home, meaning there is a growth in the rental market.

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I feel more connected and less marketed to. They even have a “you’re buying this product on Amazon, why not donate one to a classroom” feature kind of like Tom’s Shoes pioneered.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Cornerstone OnDemand Names Chief Marketing Officer

socalTECH

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi was most recently Senior Vice President (SVP) of Product and Services for The Marcus Buckingham Company (acquired by ADP), and was the co-founder of a strategic consulting firm, Knowledge Infusion, which was acquired in 2012 by Appirio.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Convertro Debuts New Product

socalTECH

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new product, which it says helps marketers measure the return on investment from printed catalogs. Convetro said its customers are using its software to link direct mail efforts with online marketing initiatives. convetro user conversion analytics software marketing catalog

SlimSurveys Launches New Product

socalTECH

SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors.

Bridg Names Chief Product Officer

socalTECH

Los Angeles-based Bridg said Tuesday that it has named Mike Horowitz as the company's Chief Product Officer. Bridg said Horowitz will be responsible for defining and implementing Bridg's short-term and long-term product strategy, roadmap and vision. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands. bridg mike horowitz chief product officer executive

Grab Green Products Raises $2.5M

socalTECH

Camarillo-based Grab Green , a developer of eco-friendly products, said last week that it has raised $2.5M The company (whose corporate name is MaddieBrit Products, but goes by its brand name of Grab Green), said the funding will go to "significantly expand" marketing and worldwide sales. Grab Green says its household products are healthier, eco-responsible, highly effective, and non-toxic. grab green products venture capital friendly household goods consumer

Thrive Market Finds $30M For Online Healthy, Natural Food and Products

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Los Angeles-based Thrive Market , which operates an online, membership-only health food service, has raised $30M in a funding round, the company said this week. Thrive Market offers up health food, bath and body products, kids and baby products, hoem goods and more on its online e-commerce site, with a focus on healthy and natural products. thrive market healthy health food venture capital greycroft

Spireon Launches New GPS Vehicle Tracking Product For Subprime Market

socalTECH

Irvine-based Spireon , a developer of telematics products for vehicle and fleet tracking, said late last week that it has launched a new GPS vehicle tracking system, specificdally aimed at the subprime auto financing market. The company said its new GoldStar Lender product is aimed at helping auto finance professionals manage their portfolio risk, by tracking vehicles sold in the subprime lending market, and the "Buy Here Pay Here" dealership market.

Conversion Logic Names Product Head

socalTECH

Los Angeles-based Conversion Logic , the marketing attribution technology startup backed by Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures, said today that it has named Dan Cox as Head of Product. Cox was most recently Senior Director of Product Management at MarketShare, and also served at Mediaphormedia and on the board of the Django Software Foundation.

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).