Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. They need to determine product/market fit.

Productivity in Your Pocket

Xconomy

Like a dream, or a nightmare, e-mail—which is still the go-to work productivity app—became 100 percent mobile, available anytime you wanted or needed, day or night. Smartphone Productivity App Insurgence. The app that you use is the one in your pocket.

Trending Sources

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappz

VC Confessions: I Don’t Really Care About Your Product Demo

InfoChachkie

The entrepreneur cannot wait to show me their product via a demo. You’re the first one I’ve met who didn’t want to see our product.” My “no demo” approach is clearly not appropriate when assessing the veracity of investments with a hardware component or with a consumer facing product.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Yet, the value of your solution will vary by customer, based on the utility each derives from your product.

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

Here’s the thing: If you never try new product and new networks you’ll never learn anything. And honestly I love technology products and if you don’t try the newest stuff you’ll wake up an old person emailing from your Hotmail account with links to MapQuest over your dial-up AOL plan.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

OpenX 35

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

There are few market verticals where this mindset is more applicable than the world of sports technology. However, in the last six months or so the market seems to be spreading out and reaching areas of sports that are almost neglected, rudimentary, or somewhat primitive in nature.

Tool 82

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

OpenX 71

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I feel more connected and less marketed to. They even have a “you’re buying this product on Amazon, why not donate one to a classroom” feature kind of like Tom’s Shoes pioneered.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? “Hacking” growth is only sustainable with a truly great product.

YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The new product includes both technology and consultants to help business owners with hands-on support.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. At the earliest stages when I invest my decision is 70% team / 30% market (5).

HireRight Names Marketing, Product VP

socalTECH

Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

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Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce.

AnyMeeting Debuts New Web Conferencing Product

socalTECH

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. AnyMeeting also said in announcing the new product that it has just passed over 500,000 registered meeting hosts on the service. anymeeting conferencing product small business meeting

ShowUhow Names Marketing VP

socalTECH

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. ShowUhow provides a service which creates online videos showing off products, along with associated technology, used by e-commerce sites and manufacturers to better sell or support their products. showuhow marketing executive sales ecommerce video production

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. We repackaged them and branded them as different products.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Why Open Offices May Be Bad for Your Tech Startup [ Infographic ]

Tech.Co

You, the leader, think of the possibilities for greater collaboration and productivity once the team is all together. With this expectation, you must imagine how hard a marketer or programmer should concentrate to combat distractions. Your productivity can lower by 15 percent.

Study 99

Measuring the Value of Promotional Products [Infographic]

Tech Zulu Event

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. promo marketing.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors.

ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. Nero also had served at Microsoft, heading up product development for MSN.com and MSN Network, in addition to serving at Omniture and Novell. ReachLocal said Barton will be responsible for development of new products, and optimization of its core online marketing products. advertising executive officer product chief reachlocal

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing.