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Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it.

Productivity in Your Pocket

Xconomy

In 2012, along with Paper, several innovative productivity apps launched including Wunderlist, Notability, Haiku Deck, and many more.

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. RealPractice is headed by Carey Ransom.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.

Spireon Launches New GPS Vehicle Tracking Product For Subprime Market

socalTECH

Irvine-based Spireon , a developer of telematics products for vehicle and fleet tracking, said late last week that it has launched a new GPS vehicle tracking system, specificdally aimed at the subprime auto financing market. READ MORE>>. spireon buyherepayhere vehicle credit reposession auto finance financing telematics tracking

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

Here’s the thing: If you never try new product and new networks you’ll never learn anything. Startup Lessons Tech Market Analysis

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC. Must call.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

OpenX 35

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

There are few market verticals where this mindset is more applicable than the world of sports technology. Hyperice. Vyper. You should be.

Tool 82

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software READ MORE>>.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

OpenX 71

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I feel more connected and less marketed to. I love it. Haters gonna hate.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Startup Lessons

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. I call this “marketing futures.&# They come and go.

YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. READ MORE>>.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

A mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Building Products for Mass Adoption

Both Sides of the Table

They use products because the products solve a need they have. It’s even harder to get them to use your product. Bollocks.

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. The company is venture backed by Bessemer Venture Partners. READ MORE>>.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

We've been a fan of their different product offerings, and also have joined the board and invested in the business. How did you guys connect?

AnyMeeting Debuts New Web Conferencing Product

socalTECH

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. AnyMeeting also said in announcing the new product that it has just passed over 500,000 registered meeting hosts on the service.

ShowUhow Names Marketing VP

socalTECH

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. showuhow marketing executive sales ecommerce video productionWyatt joins the firm from Indyme Solutions. READ MORE>>.

The Steps Farmgirl Flowers Took to Succeed in an Established Market

Tech.Co

To grow your startup, you need to analyze the market forces in the industry you want to invest in. Finding an Opportunity in the Flower Market. Through her passion, she discovered an opportunity in the flower market. In United States, people use more than $26 billion on flower products. grown flowers.

Measuring the Value of Promotional Products [Infographic]

Tech Zulu Event

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. promo marketing. 75 per impression.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Kudos.

ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. Nero also had served at Microsoft, heading up product development for MSN.com and MSN Network, in addition to serving at Omniture and Novell. advertising executive officer product chief reachlocalREAD MORE>>.

Mommy Bloggers Review Service for Manufacturers of Kid and Family Products

Eric Greenspan

So, because I’m a dad, a customer service enthusiast, product evaluator and entrepreneur, I’ve decided to build a business around it.

IBM 28

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. Production Company: Hayden 5 Media. . .

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Online marketing uses techniques for driving promotion and place.

SEM 136

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. DUN dun dun!

What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. startups who. startups who.

Ixia Rolls Out New Network Security Product

socalTECH

Calabasas-based Ixia said this morning that it is expanding out its lineup of products for the cybersecurity market, with a new product called ThreatARMOR. Ixia said the new product lists at $19,995 plus $2,995 for a subscription to application and threat intelligence data. READ MORE>>.

IP 32

Mogreet Targets Hispanic Market

socalTECH

Los Angeles-based Mogreet , the provider of a mobile video marketing product which is headed by James Citron, said yesterday that it has been targeting the Hispanic market with its services, and now counts a number of large customers in that category. mogreet hispanic video marketing mobileREAD MORE>>.

A Day in the Life of a Product Manager

Tech Zulu Event

Jay Stakelon , VP Product Design, Fullscreen. Jen Robinson , Head of Product Manager, Bigframe. Making ideas reality : dependency.

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was the market.

UCSD 144