5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.”

HireRight Names Marketing, Product VP

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Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

Inseego Names Product Management VP

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San Diego-based 5G device maker Inseego said this morning that it has named Adam Gould as Senior Vice President, Product Management, IoT & Mobile solutions. He was also VP of Market and Technology Disruption at ARM, and CEO of Sensinode; and also had served at NextWave Broadband, Motorola, and Nokia. Inseego said that Gould will lead the company's efforts on 5G and its IIoT product line. inseego product management executive quantalrf adam gould

DogVacay Appoints Marketing, Product VPs

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Santa Monica-based online petsitting marketplace DogVacay has bolstered its marketing and product team, saying this morning that it has named Kerry Bennett as Senior Vice President of Marketing and Jeanne Anderson as Senior Vice President of Product. Bennett joins from HauteLook, where she was SVP of Marketing, and Anderson joins from Futuredontics, where she was VP of Product Management. dogvacay marketplace executive product marketing

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it?

Pelican Products Names Consumer Marketing Chief

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Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. pelican producs jennifer consumer marketing executive

Skyworks Launches New Products For Military, Space Market

socalTECH

Irvine-based analog semiconductor developer Skyworks Solutions said this morning that it has rolled out a new set of products aimed at the high reliability, military and space market. The new products are aimed at use in such systems as satellites and avionics systems. According to the company, it has introduced new, hermetically sealed, broadband low-noise and impedance-matched amplifiers function in harsh environments.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. They need to determine product/market fit.

Semtech Launches New Product for IoT Market

socalTECH

Camarillo-based Semtech has announced a new product aimed at the automated building systems market, the company said on Monday. The new product is an alternative to mechnical relays. Semtech said it has lauched a new solid state relay, the New-Iso Solid State Relay (SSR), which it says is targeted at use in the Internet of Things, including in use in fire alarms, siren drivers, smoke detectors, laser barriers, sensors for automatic doors, and safety and intercom systems.

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

ID Analytics Targets Auto Lending Market With New Product

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San Diego-based ID Analytics , which provides consumer risk management and analytics products, is expanding its offerings to the automotive lending market, the company said today. According to the company, it has launched a new product, Credit Optics Full Spectrum Auto, a new credit score it says is designed specifically to address the needs of the automotive lending industry.

Fan Appz Launches Social Media Marketing Product

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Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. service software marketing media social appz fanappz

TuSimple Aims New Product At Self Driving Truck Market

socalTECH

San Diego-based TuSimple , a startup which is developing camera and vision systems for the self-driving truck market, announced on Tuesday that it has launched a new vision system which it hopes to deploy into self-driving truck fleets. According to the company, its system will go into volume production in Q2, and will be deployed in Q3 of 2019.

RealPractice Launches Marketing Automation Product

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In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. Realpractice said its new marketing automation product costs $99 a month for up to three marketing campaigns, and will include a 60-day trial offer.

Rael Raises $2.1M For Feminine Products From Thrive Market Ventures

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Buena Park-based Rael , a developer of feminine hygiene products, has raised $2.1M The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based organic grocery and products company Thrive Market , which has recently been making investments in companies related to its organic food and products.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

Custom 100

Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. fanappz appz social media marketing software service

Centerfield Launches New Product For Customer Acquisition

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Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. According to the company, the new product provides customer intelligence, and is part of its Dugout platform to automate customer acquisition for its customers. Pricing on the new product was not announced.

SHO Products Raises $3.6M For Cannabis Accessories

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Los Angeles-based SHO Products , which is a manufacturer and distributor of products for the growing cannabis (legal marijuana) market, said today that it has raised $3.6M According to the company, it will use the funding for marketing and distribution, among other efforts. SHO Products is led co-founders Samuel Jurist (CEO) and Vincent D'Accolti (COO). products cannabis accessory venture capital angel investment tenenbaum

LA-based Maslo pivots to professional services, launching an AI product for executive coaching

TechCrunch LA

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs.

Coach 130

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

Customer Discovery and Product Market Fit with Eric P. Rose, NPDP, MBA

SoCal Tech Calendar

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. It will also cover the tough decisions to then tailor your product in a way that the market values the most and yields the best return on its development investment.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Google Enters Financial Products Comparisons Market

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Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. google advisor financial products leads mortgages rates leads360According to Google Thursday, it has launched Google Advisor , a new service to help users find mortgage, credit card, CD, or checking and savings account offers and rates.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Guidance Software Names Product VP

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Pasadena-based digital forensics software maker Guidance Software announced this morning that it has named Linda Souza as Vice President, Product Marketing and Operations. Souza comes from Central Desktop, where she was Vice President, Marketing. Guidance said Souza will lead the company''s product marketing, program marketing, marketing operations, and content development teams.

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I feel more connected and less marketed to. They even have a “you’re buying this product on Amazon, why not donate one to a classroom” feature kind of like Tom’s Shoes pioneered.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

The LALA School of marketing

Berkonomics

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace.

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Talk about your products, not your customer.

Convertro Debuts New Product

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Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new product, which it says helps marketers measure the return on investment from printed catalogs. Convetro said its customers are using its software to link direct mail efforts with online marketing initiatives. convetro user conversion analytics software marketing catalog

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

SlimSurveys Launches New Product

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SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.