Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. Invariably your first efforts at product won’t quite hit the mark – and this is OK. question in sales. question in sales. Sales & Marketing Advice

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Interlink Electronics Names New Sales, Marketing VP

socalTECH

Westlake Village-based Interlink Electronics , which develops force sensors and other related products, says it has named Mark Litecky as Vice President of Sales and Marketing at the company. interlink electronics executive sales marketing mark liteckyLitecky has previously served at Rosemount Inc. Emerson Process Controls), NT International (Entegris), August Technology (Rudolph Technologies), Starkey Labs, and Soligie (Molex).

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. Sales people: Are motivated by cash.

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Advantage Sales and Marketing Buys Atlas Technology Group

socalTECH

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Atlas Technology Group helps retailers and consumer packaged goods (CPG) manufacturers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

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TouchCommerce Hires Sales, Marketing VPs

socalTECH

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Skaff was most recently the Chief Marketing Officer at SGI (Silicon Graphics International), and also had served at Digital Persona and Wyse Technology. sales ecommerce chat executive touchcommerce

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Medsphere Names Sales, Marketing VP

socalTECH

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Medsphere develops a suite of clinical support products and services focused on electronic health record systems. medsphere sales marketing executive lifescience open source healthcare

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Fan Appz Launch Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale. Jon Siegal was previously a VP of Sales at Siebel Sytsems.,

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. Sales people: Are motivated by cash.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. They are seldom productive.

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Teledyne Cuts Outlook On Sales Slowdown In Energy Markets

socalTECH

Thousand Oaks-based Teledyne Technologies said this morning that it is cutting its outlook for the third quarter and full year, due to decline in sales in energy-related products. The company said the decline came in sales of its marine and electronic test and measurement instrumentation, which it blamed on a slowdown in the energy markets. Teledyne is a diversified provider of aerospace, energy, defense, electronics, imaging, engineered systems, and other products.

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Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”

NoteVault Names CMO, Sales VP

socalTECH

San Diego-based NoteVault , which develops a cloud-based note taking product for the commercial construction industry, has named Jeremy Foster as the company's Chief Marketing Officer, and John Roshala as its new VP of Sales. notevault chief marketing officer sales note commercial construction saas software john roshala jeremy foster

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YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. Orapup Sold $1 Million In Merchandise Before Going Into Production. Become the demographic you want to market to.

9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

ShowUhow Names Marketing VP

socalTECH

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. ShowUhow provides a service which creates online videos showing off products, along with associated technology, used by e-commerce sites and manufacturers to better sell or support their products. showuhow marketing executive sales ecommerce video production

CalAmp Names Sales, Marketing VP

socalTECH

Oxnard-based CalAmp , a developer of wireless products, said Thursday that it has named Rick Nozel as the firm's Senior Vice President of Sales and Marketing for its wireless networks business. Nozel joins the firm from General Electric's Microwave Data Systems unit, where he was VP of Sales. Tags: equipment marketing calamp sales hardware wireless executive

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. People like you use this product.

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Grab Green Products Raises $2.5M

socalTECH

Camarillo-based Grab Green , a developer of eco-friendly products, said last week that it has raised $2.5M The company (whose corporate name is MaddieBrit Products, but goes by its brand name of Grab Green), said the funding will go to "significantly expand" marketing and worldwide sales. Grab Green says its household products are healthier, eco-responsible, highly effective, and non-toxic. grab green products venture capital friendly household goods consumer

Inseego Names New Sales VP

socalTECH

San Diego-based Inseego , which develops mobile products for the enterprise and other markets, said on Monday afternoon that it has named Rick Harris as Senior Vice President, Enterprise Sales for the Americas. Harris was most recently Sales Vice President for QuestSoftware, and also had served at such companies as ICSynergy, Verisign-Symantec, Arsenal-IBM and Nortel Networks. Inseego said Harris has more than 20 years of experience in the enterprise sales area.

Aleratec Hires Sales, Marketing VP

socalTECH

Chatsworth-based Aleratec , a manufacturer of hard drive, DVD and CD duplication and other hardware, said Monday that it has hired on Howard Wing as the firm's Vice President of Sales and Marketing. Wing joins the company from Plextor, where he was VP of Sales and Marketing. Aleratec's hardware includes hard disk duplicators, and DVD and CD publishing products. Aleratec's products are sold through online and other retailers.

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Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Talk about your products, not your customer.

Pipeliner CRM's Nikolaus Kimla On Moving to LA, Sales Entrepreneurship

socalTECH

The company--which originally started in Austria--set up shop here two years ago to further expand its footprint in the US, and most recently hired away the entire Los Angeles marketing team of crosstown CRM software developer Nimble. We''re now opening up in six markets.

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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. If a continuing fee, the license could be based upon units of the product incorporating your IP.

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Mogreet Opens Midwest Sales Office

socalTECH

Los Angeles-based Mogreet , coming off a new round of venture funding, is in expansion mode, saying that it has opened up a new Midwest sales office for the company. The firm offer up video-based, mobile marketing services and products. sales executive midwest marketing mogreetMogreet said it has opened up a new office headed by Joshua Pyne, who the firm snagged from ChaCha, the mobile questions and answers service. Mogreet recently raised $4.1M

Helping Consumers Name Their Own Price For Products, With Greentoe

socalTECH

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. However, rather than travel services, it''s for products.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Public relations at a startup is a sales process.

10 Sales Truths Every Entrepreneur Needs To Practice

Startup Professionals Musings

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” impact pull marketing push marketing

9 Lessons For Entrepreneurs From A Sales Expert

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers.

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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. If a continuing fee, the license could be based upon units of the product incorporating your IP.

IP 156