socalTECH

JANUARY 3, 2018

San Diego-based Maravai LifeSciences announced this morning that it is acquiring Glen Research Corporation , a Sterling, Virginia-based provider of reagents used in the synthesis of DNA and RNA. Financial details of the acquisition were not announced.

Research 113

Research San Diego Equity Acquisition 113

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

TechCrunch LA

SEPTEMBER 11, 2019

We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch. The startup has also collected information to construct a research-backed guide to holistic health, something the team believes has been missing from the natural health sector.

Guide 241

Guide Research Journal Seed Funding 241

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

APRIL 11, 2017

Irvine-based MFour Mobile Research , a developer of mobile survey and research software, announced today that it has raised $5M in a new funding round. According to the company, the funding will go towards scaling technology and research staff. The funding came from Kayne NewRoad Ventures Fund. MFour is led by CEO Chris St.

Research 124

Research Mobile Funding Software 124

socalTECH

MARCH 18, 2014

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.

UCLA 178

UCLA Research Santa Monica Study 178

socalTECH

AUGUST 22, 2013

JumpStartFund , which is based in El Segundo, opened up its service this morning to help use the wisdom of the crowd to move ideas, patents, and research from individuals, federal research labs, universities, and research organizations to the market. READ MORE>>.

Research 193

Research El Segundo Incubator Startup 193

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

OCTOBER 21, 2014

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. The company said that Jolls will oversee marketing of its various brands, and also oversee corporate marketing, demand generation and communications.

Marketing 147

Marketing Research Demand Los Angeles 147

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

APRIL 2, 2014

San Diego-based life sciences equipment maker Illumina said this morning that it has launched a new set of products aimed specifically at the oncology market. The new products include a product for analyzing RNA; a panel for identifying somatic mutations in myeloid malignancies; plus software apps specifically aimed at cancer research.

Research 147

Research Tool San Diego Product 147

socalTECH

FEBRUARY 14, 2018

Newport Beach-based patent licensing firm Acacia Research has made its first move into the blockchain and cryptocurrency market, saying this morning that it has made an investment in New York-based Bitzumi.

Research 124

Research Invest Patents Equity 124

socalTECH

DECEMBER 13, 2021

According to the company, if approved, the deal will make Dave a publicly traded company on the Nasdaq Global Market, trading under the ticker symbol DAVE. Dave is led by CEO Jason Wilk.

Marketing 113

Marketing Acquisition Research Los Angeles 113

socalTECH

JULY 8, 2013

Santa Barbara-based Yardi , which develops real estate software, said last week that it has acquired Pierce-Eislen , a supplier of property and market research for the multifamily real estate industry. Yardi said the acquisition will add information on apartment industry data at the property, market, regional, and national levels.

Research 138

Research Santa Barbara Acquisition Software 138

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Stay current.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

APRIL 22, 2017

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 54

Marketing Research Technical Review Entrepreneur 54

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Believe there is no such thing as a crazy idea. Build a great team and nurture them.

Marketing 157

Marketing Design Entrepreneur Ideas 157

socalTECH

JUNE 10, 2010

El Segundo-based iSuppli announced Thursday that it has acquired UK-based Screen Digest , a firm which provides market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games. iSuppli provides market research on the electronics industry.

Research 140

Research El Segundo Screening Media 140

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

socalTECH

JULY 24, 2017

Santa Monica-based streaming television provider Hulu announced on Monday that it has appointed Kelly Campbell as the company's new Chief Marketing Officer. Hulu said Campbell will oversee the company's brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams.

Hulu 113

Hulu Google Marketing Santa Monica 113

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

DECEMBER 9, 2010

Your business plan must have an “Opportunity” section, where industry market size and growth projections are included. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. There are two types of research you'll want to collect.

Research 88

Research Marketing Statistics Startup 88

socalTECH

JANUARY 27, 2022

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. Financial details of the buy were not announced.

Research 113

Research Entertainment Content Software Development 113

socalTECH

SEPTEMBER 26, 2012

Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers.

Research 168

Research Study Content Blogging 168

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100

Marketing OpenX Demand Sales 100

socalTECH

OCTOBER 21, 2013

Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. uSamp is a provider of sampling and polling services and technology, used by marketers for market research.

Zumbox 140

Zumbox Marketing Sample Research 140

SoCal Tech Calendar

MAY 2, 2019

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. Rose, NPDP, MBA. Precellerator.

Custom 100

Custom Customer Product Marketing 100

SoCal Tech Calendar

JULY 11, 2017

Tuesday, July 11, 2017 -- Harnessing Marketing Analytics for Business Impact - Matt Kautz from Machinima. Los Angeles Marketing Analytics Group.

Marketing 100

Marketing Research Entertainment Los Angeles 100

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

InfoChachkie

SEPTEMBER 4, 2018

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. All marketing tactics a company deploys should be consistent with its values and be in accordance with its local laws, as well as those of all the recipients of its marketing materials.

Marketing 154

Marketing Sales Startup Journal 154

socalTECH

DECEMBER 15, 2009

Santa Monica-based SharesPost , which operates a secondary marketplace for privately held company shares, is expanding the amount of third party research on its market. According to the firm, it has added Blueshift Research and Liquid Scenarios as providers of private company research and data to its subscribers.

Research 133

Research eHarmony Santa Monica Incubator 133

socalTECH

AUGUST 24, 2009

El Segundo-based iRise , a developer of software visualization tools, said today that it has been adopted by market research firm BuzzBack Market Research. Tags: irise market research software visualization. Financial impact of the win was not disclosed. Financial impact of the win was not disclosed.

Research 124

Research El Segundo Web Software 124

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

socalTECH

FEBRUARY 18, 2010

Irvine-based Netlist said earlier this week that it has appointed a new Vice President of Research and Development. The firm, which designs and manufacturer memory subsystems for the high performance computing and communications market, said it named Ron Nikel to the position. Silicon Graphics, Sun Microsystems, and Synopsys.

Research 140

Research Westlake Village Patents Design 140