InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Don''t Define Scale Too Early.

RSS 206

RSS Journal Entrepreneur Advertising 206

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup. Share and Enjoy.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

InfoChachkie

SEPTEMBER 19, 2012

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Class 231

Class Startup Santa Barbara RSS 231

InfoChachkie

AUGUST 22, 2012

Most focus on two things though, the amount of women that use the site and the amount of money dirty marketing people are going to make from it. If you’re in the market for a new bag, Chris may have already pinned it for you. Of course, there has been no shortage of articles about Pinterest lately. Chris Brogan. Matt Galligan.

Blogging 178

Blogging RSS Social Network Screening 178

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. Tags: Tech Market Analysis. I think they’re missing something.

Social Network 347

Social Network Networking Blogging RSS 347

InfoChachkie

AUGUST 8, 2012

The following guest post is from Laurie Barkman, Marketing Lead at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Laurie on Twitter at [link]. Share and Enjoy.

Entrepreneur 191

Entrepreneur RSS Conference Training 191

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

AUGUST 29, 2012

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

Social Media 154

Social Media RSS SaaS Email 154

Tech Zulu Event

FEBRUARY 21, 2012

Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. But what’s more noteworthy is how Fanzila is spreading the word.

RSS 64

RSS Blogging Email Pricing 64

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds.

Web 96

Web FAQ Marketing Technical Review 96

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? What’s different, special here? Who are the other stakeholders involved?

Develop 396

Develop Development Startup SEO 396

InfoChachkie

JUNE 18, 2012

As described more fully in Startups Are A Remix , Innovators iterate and combine preexisting ideas until they incrementally modify an invention such that it embodies a marketable value proposition upon which a sustainable company can be created. If necessity is the mother of invention, obsession is the father of innovation. Share and Enjoy.

Ideas 221

Ideas Technical Review RSS .Net 221

Tech.Co

DECEMBER 8, 2017

Customers can choose among its many templates to quickly add a chatbot to any Facebook page and then use its different reply types to create lead generating bots, list of articles taken from RSS feeds, Mailchimp and Zapier integrations, carousel of images and full-fledged ecommerce or food ordering solutions within the Messenger interface.

Email 70

Email Artificial Inteligence Startup Template 70

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? What’s different, special here? Who are the other stakeholders involved?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

APRIL 1, 2013

How did a small, open source software company from Finland capture billions in market share from Oracle? It was the best marketing campaign ever. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. They all invested. We spent 1.6M And we won.

Oracle 229

Oracle Startup News Press 229

InfoChachkie

MARCH 18, 2013

This process is additive for all concerned when an informed investor appropriately challenges the entrepreneur's point of view regarding substantive issues, such as: positioning visa-vi competitors, the size and accessibility of proposed target markets, pricing mechanics, market trends and emerging technologies. Share and Enjoy.

Angel 217

Angel Technical Review RSS Entrepreneur 217

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.

Tips 182

Tips RSS Ideas SaaS 182

InfoChachkie

JULY 25, 2012

Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. So what are you waiting for Facebook? Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". Although social media news sites can be effective market validation tools, they are not without their downsides. We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News.

News 198

News Sites Startup RSS 198

InfoChachkie

AUGUST 27, 2012

At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. You must be self-assured and comfortable with who you are in order to be daring enough to cut through the market clutter.

Tips 204

Tips Startup Entertainment Entrepreneur 204

InfoChachkie

SEPTEMBER 17, 2012

As such, speak in terms of company types, such as, “I anticipate that our company will be attractive to companies like Google and Facebook, which have a history of paying a premium to enter emerging market segments.”. During a startup’s early stages, its executives are seldom paid a market rate for their talents. Share and Enjoy.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

InfoChachkie

JANUARY 7, 2013

had a very different philosophy about affiliate marketing than Be Free. I was convinced that my passion was sports marketing. that if I were analyzing spreadsheets all day long in an awesome sports marketing firm that I would be absolutely miserable. ”. Commission Junction. It has become this cliché. Growing up. Share and Enjoy.

Class 207

Class Santa Barbara Startup RSS 207

InfoChachkie

JULY 18, 2012

From a marketing partnership with Verizon, to producing our own radio shows on CBS and ABC and finally, a Costco rollout; the company’s management worked tirelessly to find solutions to maintaining growth and profitability, critical components of any business. The company achieved many milestones along the way. Of course). Share and Enjoy.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

JULY 5, 2012

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. In a recent discussion with Lex Sisney, author of Organizational Physics: The Science of Growing a Business and Co-founder of Commission Junction, he confirmed the potential marketing might of Coull’s self-serve video ad network.

Customer 133

Customer Custom Entrepreneur Advertising 133

InfoChachkie

MARCH 11, 2013

Just like a high-tech startup CEO, Ben was tasked with: identifying a great idea, raising money, recruiting the team, building a commercial product, positioning marketing and distributing the product and eventually exiting the venture. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

Startup 228

Startup Ideas Santa Barbara RSS 228

InfoChachkie

JULY 1, 2013

early-stage, late-stage, market-sector focuses, etc.) For instance, emphasize basic market issues that are familiar to even the most casual observer of your venture’s space. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Slides 220

Slides Tips Startup RSS 220

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Startup Professionals Musings

AUGUST 16, 2012

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

InfoChachkie

NOVEMBER 26, 2012

Mark began his career at Citrix as a middle manager in its Marketing Department, eventually rising to the ranks of CEO. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Image Source: happydogsplay.com. Share and Enjoy.

Mentor 254

Mentor Santa Barbara RSS Startup 254

InfoChachkie

JANUARY 14, 2013

Selling the future can be effective, as long as it does not result in a prospect postponing their purchase, waiting for the promised features to be created and vetted by the market. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Sales 251

Sales Startup Activity RSS 251

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Custom 271

InfoChachkie

JULY 11, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.

Coach 160

Coach Tips Competition Pricing 160

InfoChachkie

JUNE 11, 2012

There is little likelihood that the value proposition you initially explore is the go-to-market strategy your venture will ultimately pursue. However, you will never discover the intersection of your core competencies and the market’s desires if you do not start somewhere. Share and Enjoy.

Tips 279

Tips Startup Education Entrepreneur 279

Startup Professionals Musings

MAY 18, 2011

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Geographic customization.

Startup 94

Startup News Sites RSS 94