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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 104
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I’ll finish writing around 1am and that’s a dumb time to Tweet because few people in the US are online. Tags: Sales & Marketing Advice Start-up Advice. So, whaddaya think?

Blogging 289
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

. • Obtain Customer Feedback Before You Release Your Product - Musicians spend their entire youth writing songs and performing them in front of live audiences, which ensures that their initial album is validated by their fans before they enter the recording studio. Entrepreneurs should always err on the side of long-term gain. Pay To Play.

Startup 269
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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. As shown below, the most impactful form of traction is when your venture repeatedly convinces rational, third-party customers to happily part with their hard-earned cash, at a market price, in exchange for your solution.

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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. Who do I write the check to and where do I send it? Follow my startup-oriented Twitter feed here: @johngreathouse. Photo Source: photosteve101.