ringDNA Adds AI-Powered Sales Coaching

socalTECH

Los Angeles-based ringDNA , which develops artificial intelligence software for the sales market, has added a new sales coaching product that uses artificial intelligence to help improve sales teams. ringdna artificial intelligence sales coaching conversation software

Coach 158

GraphEffect Ramps Sales, Marketing

socalTECH

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. grapheffect executive facebook social networking advertising marketing sales

Sales 175

Mogreet Ramps Sales, Marketing Team

socalTECH

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. The company, which is headed by James Citron, said today that it has hired Serena Ehrlich as Director of Marketing, and Anthony Ward as Director of Sales for the firm. Venture backed Mogreet provides its video-based, mobile marketing services to brands.

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” question in sales. question in sales.

Sales 414

Interlink Electronics Names New Sales, Marketing VP

socalTECH

Westlake Village-based Interlink Electronics , which develops force sensors and other related products, says it has named Mark Litecky as Vice President of Sales and Marketing at the company. interlink electronics executive sales marketing mark liteckyLitecky has previously served at Rosemount Inc. Emerson Process Controls), NT International (Entegris), August Technology (Rudolph Technologies), Starkey Labs, and Soligie (Molex).

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Sales

Sales 407

Sotera Wireless Names Sales, Marketing VP

socalTECH

San Diego-based Sotera Wireless , which develops wireless vital signs monitoring devices, said today that it has named CHarlie Alvarez as thec ompany''s new Vice President of Sales and Marketing. Alvarez was most recently EVP of Sales and Marketing at SleepMed, and also has served at Watermark, PSS/World Medical (now McKesson Corporation), and CardioNet. sotera wireless sales marketing executive medical lifescience device vital signs

Sales 125

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action. Marketing

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

Sales 401

Advantage Sales and Marketing Buys Atlas Technology Group

socalTECH

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Atlas Technology Group helps retailers and consumer packaged goods (CPG) manufacturers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 131

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

Sales/Marketing Study Group

SoCal Tech Calendar

Monday, January 7, 2013 -- Sales/Marketing Study Group. Study group for tech startup founders who want to get better at sales and marketing. See [link] (more

Study 109

TouchCommerce Hires Sales, Marketing VPs

socalTECH

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Skaff was most recently the Chief Marketing Officer at SGI (Silicon Graphics International), and also had served at Digital Persona and Wyse Technology. sales ecommerce chat executive touchcommerce

Sales 125

Medsphere Names Sales, Marketing VP

socalTECH

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. medsphere sales marketing executive lifescience open source healthcareBright joins the company from Henry Schein Medical Systems, and also has served at Health Research Sciences, BrightCAM Solutions, and Mountain Medical Technologies.

Sales 126

Postie Names Sales Head

socalTECH

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL. Postie is applying machine learning software to the direct mail market, using the techniques honed on digital acquisition channels and applying them to direct mail.

Sales 100

Isaac Garcia, CEO and Founder of Sales Insider

socalTECH

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps. Why software sales reps? A big area people struggle with is hiring software sales people. We're going after the fat middle of the market.

Sales 122

Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

Sales 346

The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales.

Sales 343

Insights: In Sales or Marketing? Throw Out The Laundry List!

socalTECH

For today's contribution, we have Scott Thompson , an executive recruiter and avid blogger, who gives a little advice about managing that "to do" list for sales and marketers. If youre a salester or marketer, you have to figure out what you're not doing.

Sales 164

Teledyne Cuts Outlook On Sales Slowdown In Energy Markets

socalTECH

Thousand Oaks-based Teledyne Technologies said this morning that it is cutting its outlook for the third quarter and full year, due to decline in sales in energy-related products. The company said the decline came in sales of its marine and electronic test and measurement instrumentation, which it blamed on a slowdown in the energy markets. teledyne outlook sales energy electronics

Sales 125

Post in Sales

Technology Council

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. There are 10’s, if not 100’s, of different sales jobs in the market and like numbers of different types of sales people fit those jobs. Events Brad Leggett sales

Sales 109

MRV Names Sales, Marketing VP

socalTECH

Chatsworth-based MRV Communications , the developer of optical communications and networking equipment, said today that it has name David Stehlin as Senior Vice President of Sales and Marketing of its Optical Communications System Division. Stehlin has previously served as CEO and President of Ceterus Networks, was President of Overture Networks, and also has been at Valo, OnePath Networks, Keptel, and other firms. READ MORE>>. communications optical network

Sales 157

MaxLinear Names Worldwide Sales VP

socalTECH

Carlsbad-based MaxLinear , which develops radio frequency, analog, and mixed-signal integrated circuits, said this morning that it has named Michael Bollesen as its new Vice President of Worldwide Sales. maxlinear sales integrated circuit semiconductor executiveBollsen was most recently at Cypress Semiconductor, most recently serving as President of Cypress China.

Sales 100

TaskUs Names Sales VP

socalTECH

Los Angeles-based TaskUs , which provides business process outsourcing, said this week that it has named Jarrod Johnson as Senior Vice President of Sales. Johnson was most recently SVP of Sales, Marketing, and Client Development at FacilitySource, and also had served at IBM and Xerox. outsourcing process business executive sales taskus

Sales 109

Post in Sales

Technology Council

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. There are 10’s, if not 100’s, of different sales jobs in the market and like numbers of different types of sales people fit those jobs. Events Brad Leggett sales

Sales 100

How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. I was a sales person at HotJobs, but after we went public I helped open up an office in Los Angeles, and lived in Los Angeles for eight years.

Sales 109

Fisker Automotive Sets Marketing, Sales Head

socalTECH

The automaker said that Beattie will be responsible for the firm's global marketing, sales, and customer service divisions. Beattie was previously EVP of Marketing and Sales for Jaguar North America, and also had served at Lincoln Mercury, Ford, and Mazda.

Sales 158

Will your company’s sale be celebration or silence?

Berkonomics

I cannot recall ever attending a closing dinner for a sale in which we returned only a portion of the investor group’s money. In fact, I don’t recall any formal post-sale meeting at all; even to digest the lessons learned from the entire experience, a missed opportunity for all.

Sales 170

Push Marketing Has Been Replaced By Pull Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Avoid “sales speak” and pushing your product.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Invoca Trumpets Sales Figures

socalTECH

Santa Barbara-based call marketing automation software developer Invoca , which is led by Jason Spievak, said yesterday that its systems have converted $2.5 billion in sales for its customers since the company was founded. billion of those sales came in the last 12 months. Invoca''s systems are used for inbound, call marketing automation, click-to-call, and other efforts. invoca call marketing automation sales revenues growth

Sales 116

NoteVault Names CMO, Sales VP

socalTECH

San Diego-based NoteVault , which develops a cloud-based note taking product for the commercial construction industry, has named Jeremy Foster as the company's Chief Marketing Officer, and John Roshala as its new VP of Sales. notevault chief marketing officer sales note commercial construction saas software john roshala jeremy foster

Sales 125

Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

Sales 315

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

ShipHawk Names New Sales Exec

socalTECH

Santa Barbara-based ShipHawk , the online marketplace for packing and shipping, said today that it has appointed Erica Deas to its sales team. Deas was previously Senior Director of Mid-Market Sales at Tapjoy. ShipHawk said Deas will take over the daily operations and development of its SaaS sales team. shiphawk sales online marketplace packing shipping executive

Sales 135