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Rivian Facing Discrimination Lawsuit From Former Sales, Marketing VP

socalTECH

The executive who filed the lawsuit, Laura Schwab, was previousl President at Aston Martin and was leading Rivian's sales and marketing efforts as VP of Sales and Marketing. The executive has detailed a "boys club" culture at Rivian.

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GraphEffect Ramps Sales, Marketing

socalTECH

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

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Mogreet Ramps Sales, Marketing Team

socalTECH

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

Mogreet 228
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ringDNA Adds AI-Powered Sales Coaching

socalTECH

Los Angeles-based ringDNA , which develops artificial intelligence software for the sales market, has added a new sales coaching product that uses artificial intelligence to help improve sales teams. Pricing on the new product was not announced. READ MORE>>.

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Sotera Wireless Names Sales, Marketing VP

socalTECH

San Diego-based Sotera Wireless , which develops wireless vital signs monitoring devices, said today that it has named CHarlie Alvarez as thec ompany''s new Vice President of Sales and Marketing. sotera wireless sales marketing executive medical lifescience device vital signs' READ MORE>>.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

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