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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105
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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

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Social Networking

Tech Coast Venture Network

Manal Richa Social networking is not about technology or what you had for lunch. While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. Here are few of the social networking benefits: Lead Generation. And it definitely is not about wasting time!

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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

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How To Take Your Idea From A Startup To A Movement

Startup Professionals Musings

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution.

Ideas 105