The Art and Science of Search Engine Optimization
SoCal Tech Calendar
OCTOBER 8, 2008
Tuesday, October 14, 2008 -- "The Art and Science of Search Engine Optimization" LABTC.
7 Incentives For Testing Your Startup Marketing Early
Startup Professionals Musings
FEBRUARY 19, 2023
The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.
Marketing 
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7 Accelerated Growth Strategies For Disruptive Change
Startup Professionals Musings
JULY 19, 2021
Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution.
Covario Scores SEO Patent
socalTECH
JANUARY 28, 2011
San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. Patent and Trademark Office.
SEO 189
189 
10 Keys To A Credible and Trusted Internet Web Domain
Startup Professionals Musings
DECEMBER 3, 2021
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.
Web 117
117 
7 Reasons To Avoid Stealth Mode For Your New Venture
Startup Professionals Musings
MAY 23, 2020
The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.
Assume Your Market is People Like You, Then Fail
Startup Professionals Musings
JULY 2, 2012
An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.
Marketing 98
98 
How to Market Your Startup to People Not Like You
Startup Professionals Musings
APRIL 22, 2011
An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.
Marketing 99
99 
Should Our Schools Teach Latin or HTML?
Eric Greenspan
JANUARY 15, 2014
I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Learning Latin has its uses; learning HTML, technology and other future skills, can make them a living and help them solve world problems. Marketing maniac. To the moon, Eric David Greenspan.
HTML 139
139 
10 Ways To Highlight The Credibility Of Your Website
Startup Professionals Musings
FEBRUARY 20, 2019
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.
Social Networking
Tech Coast Venture Network
FEBRUARY 25, 2010
Manal Richa Social networking is not about technology or what you had for lunch. Higher Ranking with Search Engine Optimization. Tags: Branding Online Buidling Relationships Business Strategy Networking Online Networking Pre-Planning Online Presence Social Media Marketing Social media tools. Two-way conversation.
Social Network 100
100 
Should Our Schools Teach Latin or HTML?
Eric Greenspan
JANUARY 15, 2014
I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Learning Latin has its uses; learning HTML, technology and other future skills, can make them a living and help them solve world problems. So it makes me wonder, should our schools teach Latin or HTML?
HTML 100
100 
Should Our Schools Teach Latin or HTML?
Eric Greenspan
JANUARY 15, 2014
I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Learning Latin has its uses; learning HTML, technology and other future skills, can make them a living and help them solve world problems. So it makes me wonder, should our schools teach Latin or HTML?
HTML 100
100 How To Take Your Idea From A Startup To A Movement
Startup Professionals Musings
FEBRUARY 18, 2015
Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution.
Ideas 105
105 
5 Keys Steps For Every Startup Roadmap To Revenue
Startup Professionals Musings
DECEMBER 14, 2013
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.
Startup 105
105 
10 Steps to a Memorable Website for Your Startup
Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.
5 Steps On The Success Path For Every Small Business
Startup Professionals Musings
APRIL 7, 2017
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.
7 Bold Growth Strategies For Visionary Entrepreneurs
Startup Professionals Musings
MARCH 2, 2016
Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution.
Entrepreneur 55
55 
10 Keys To A Killer-First-Impression Website Rollout
Startup Professionals Musings
FEBRUARY 18, 2017
Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.
Stealth Mode Entrepreneurs Only Increase the Risk
Startup Professionals Musings
OCTOBER 15, 2012
Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.
Entrepreneur 101
101 7 Reasons For Your Startup to Skip Stealth Mode
Startup Professionals Musings
AUGUST 31, 2011
Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.
Startup 101
101 
Startups Who Hide Early Work Only Fool Themselves
Startup Professionals Musings
AUGUST 21, 2014
The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.
Startup 101
101 
5 Tips to Alignment With New Consumer Buying Habits
Startup Professionals Musings
NOVEMBER 3, 2012
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Don’t start from how you want to sell.
Tips 93
93 
10 Keys to Making an Entrepreneur Website Credible
Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.
5 Steps to Sell the Way Your Customers Want to Buy
Startup Professionals Musings
AUGUST 25, 2011
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Customer 96
96 
The Cost Equation for a Startup is Better Than Ever
Startup Professionals Musings
JUNE 18, 2012
Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.
Startup 102
102 
7 Reasons For Startups To Maximize Early Visibility
Startup Professionals Musings
APRIL 13, 2016
The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.
Startup 60
60 Ten Tips to Make Your Startup Website Memorable
Startup Professionals Musings
DECEMBER 5, 2010
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly.
Tips 92
92 
Why It’s Not Healthy To Be A Stealthy Startup
Startup Professionals Musings
AUGUST 10, 2010
Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.
Startup 91
91 
You Don’t Need to be Rich to be an Entrepreneur
Startup Professionals Musings
FEBRUARY 15, 2011
Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.
Entrepreneur 94
94 
IT Department and Web Teams | Who Does What Now?
Tech Zulu Event
MARCH 12, 2015
Since we live in a technical age and since businesses are essentially fueled by technology, it is vital to know who to call on when you need one thing or another. There are various tech savvy groups of people that can assist businesses in their development, implementation and use of technology. Technology.
Web 40
40 
Interview with Lolita Carrico, Gloss Network
socalTECH
APRIL 14, 2010
I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. That's where the initial idea came for Gloss Network.
Networking 230
230 Eight Ways to Make Your Business Leaner and Meaner
Tech Zulu Event
MAY 15, 2015
New Technology. When is the last time you invested in new technology? You and your people need to have the best technology available to you right at your fingertips. New technology may just give you an edge, even if it’s just a temporary one. People will find your website when they search for important keywords.
SEO 40
40 
Interview with Robert Flynn, Aggregage
socalTECH
FEBRUARY 1, 2011
As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content.
Startup 162
162 4 Essential Webpage Elements for Getting Site Visitors to Convert
Tech Zulu Event
FEBRUARY 18, 2016
One of the most important elements of Google’s newest guidelines for search engine optimization is the speed with which a site loads. Site Speed . There is ample justification for these guidelines. Everyone involved in selling anything online is well aware of the rigidity of the “Internet attention span.”
Sites 40
40 
The Disappearing Face Of Mainstream Retailing Setting
Tech Zulu Event
JULY 7, 2015
It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. You might be totally aware of the current online retailing setting, or what others usually call online marketing. Trending: #OnlineRetailing.
Social Media 40
40 Start With a Business Blog as Your Website
Startup Professionals Musings
APRIL 15, 2010
The challenge, as with all new technologies, is to present it effectively, and avoid wasted effort and expensive mistakes. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Add content regularly.
Blogging 48
48 
Be Part of the Entrepreneurial Revolution
Startup Professionals Musings
FEBRUARY 13, 2010
Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.
Startup 50
50 Indianapolis is the “It Place” to Start a Startup?
Tech Zulu Event
NOVEMBER 8, 2012
We are in a different age now where technology is so important and I wanted to be connected with people along the way.” We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all. Word of mouth travels far.
Startup 104
104 
Product Manager Entrepreneur Mark Geller
SoCal CTO
NOVEMBER 10, 2009
I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. to work on an entertainment-related technology project and have stayed ever since. After BITSource was successfully acquired, I moved to L.A. Details coming soon!)
Product 150
150 
IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects
Tech Zulu Event
AUGUST 31, 2015
Julio Fernandez has been a pioneer in online marketing for over a decade. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.
IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects
Tech Zulu Event
AUGUST 31, 2015
Julio Fernandez has been a pioneer in online marketing for over a decade. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.
Freelancers Are The New Entrepreneurs For Services
Startup Professionals Musings
SEPTEMBER 15, 2013
Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Information specialists.
Entrepreneur 106
106 Entrepreneurs Can Thrive on Services or Products
Startup Professionals Musings
FEBRUARY 21, 2011
Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Information specialists.
Entrepreneur 89
89 
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