Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup. Market Size.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. If all you ever do is create YouTube content then I agree – that’s not a viable startup business. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. It turns out, the size of the spa market is double the size of the global taxi market, and the market dynamics and unit economies of this are incredible.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JUNE 18, 2012

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

APRIL 16, 2011

Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Register your business in relevant directories, and sign up in all local directories.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging Startup 95

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. The solution is basic search engine optimization (SEO). Initiate a business blog. Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. What's your background and how did you decide to start the site? I was in advertising and marketing, working in Newport Beach on the Mazda account. Kijubi be active?

Activity 164

Activity Startup Sites Web 164

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

SEPTEMBER 15, 2013

They are not the generalists required for new product startups. Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

FEBRUARY 21, 2011

They are not the generalists required for new product startups. Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48