Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. yardi property management marketing real estate realestate

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Practical SEO

SoCal Tech Calendar

Thursday, August 16, 2012 -- Practical SEO To Get More Traffic and Exposure To Your Business Online. Los Angeles Online Marketing for Entrepreneurs. Hey guys, to kick start our first meetup, we will be hosting a presentation on SEO. We will cover practical SEO tips and strategies for startups and small businesses to getting more exposure online and generating more traffic, leads, and sales.

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Chatmeter Debuts New SEO Service

socalTECH

San Diego-based Chatmeter , a provider of local search marketing, reputation management, and SEO services, says it has launched a new service this morning, to help companies manage customer reviews. chatmeter search engine marketing reputation managementThe company said the new service, Review Builder, will reach out to customers on the behalf of businesses, helping them to manage their reputation and help improve their online presence and reputation.

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ServiceTitan Links With SEO Provider

socalTECH

Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. According to ServiceTitan, it will integrate with Plumbing & HVAC SEO, which will help ServiceTitan's customers increase sales and book more customers.

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YP Launches New Organic SEO Service

socalTECH

Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines.

Covario Scores SEO Patent

socalTECH

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. covario search engine marketing optimization patent legal uspto

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SEO and Social Marketing

SoCal Tech Calendar

Monday, February 23, 2009 -- SEO and Social Marketing. His history includes roles such as Director of Consumer Innovations and Interactive Marketing at REALTOR.com, Move.com and Top Producer brands. How does Social Media optimize Search Engine Results? What is the potential and where are the boundaries? What is grey hat? We're pleased to have Dustin Luther from 4Realz Consulting, one of the founding fathers of blogging in real estate.

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Rio SEO Raises New Funding, Takes Independent Path

socalTECH

San Diego-based Rio SEO , the local search software development arm of Covario, said Wednesday that it has raised a new round of funding to take the company independent. According to Rio SEO, it has raised additional funding from FTV Capital, Dubilier & Co., Rio SEO''s software automates such things as ensuring a retailer''s many locations are populated into local search services, helps with local search retargeting of ads, and more.

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Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. You'll learn: The most valuable thing you can do (and the cheapest) to get more visibility of your product / service; The 3 most important things you need to rank organically in the post Panda and post Penguin world; How to capture high quality leads with paid search and organic search marketing, and much more.

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. It felt like a bad time share presentation.

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DreamHost Names Marketing VP

socalTECH

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

Power Digital Marketing Picks Up Funding Round

socalTECH

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power

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SEO, Inc. Hires Executive

socalTECH

Carlsbad-based Search Engine Optimization Inc, a provider of search engine marketing services, announced this morning that it has hired on Edward Andrews as the firm's Chief Development Officer. Search Engine Optimization provides marketing services and optimization for helping companies get better placement on search engines.

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Wpromote Brings Digital Marketing To Nonprofits, Charities

socalTECH

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

Tsavo Names General Manager For SEO Unit

socalTECH

Schepke has also served at Proceed Interactive, a search and interactive marketing agency, and Terra Firma Marketing, where he was founder. Tsavo said that its Tsavo Agency will provide search engine marketing, search engine optimization, and search engine reputation management services, and leverage the firm's recent acquisition of Better and its DONE! SEO unit.

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

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Local Corporation Debuts New Digital Marketing Service

socalTECH

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand. Market your ideas and expertise early for customer feedback. blogging Link-able seo supercharge website

Sherman Oaks Digital Marketing Meetup

SoCal Tech Calendar

Wednesday, June 15, 2016 -- Sherman Oaks Digital Marketing Meetup. Introduction to the Online Marketing Group. In this meeting we will be laying the ground work for digital marketing, SEO (search engine optimization), Social Media, PPC (pay per click) campaigns, CRM systems, and more. See [link] (more

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Lightpost Digital Lands New Funding For Online Marketing Services

socalTECH

San Diego-based Lightpost Digital , a digital agency which provides online marketing services to local businesses, has raised a round of funding, the company disclosed this week. The company focuses on website development, SEO, Facebook ads, and review monitoring. lightpost digital agency online marketing services venture capital

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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. reachlocal marketing automation customers leads software

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO.

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) Search Engine Optimization (SEO). The best blogs to follow for search engine optimization are SEO Moz , SEO Book and Search Engine Land.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes).

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. How do people drive SEO growth?

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Wproimte is led by Michael Mothner, and provides integrated search, mobile, and social marketing to such brands as Toyota, Bayer HealthCare, Verizon, Sungard, and many others. media paid agency marketing engine search acquisition merger standing wpromot

Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Perfect Market's software applies search engine optimization (SEO) techniques to help surface content--usually more evergreen topics popular with consumers--which normally would be buried deep in a publishers' archive library.

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO.

Organic Marketing for Startups

SoCal Tech Calendar

Monday, January 17, 2011 -- Organic Marketing for Startups. Rand Fishkin, CEO and Co-Founder of SEOmoz, co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30, will be discussing why paying for marketing is expensive, challenging and often out of reach for many small businesses and startups. Organic marketing, however, is a massively underleveraged and underinvested channel with powerful potential.