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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). My argument is pretty simple.

Marketing 379
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. In summary, a startup with no website, or a website with no credibility will kill your business.

Web 117
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10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. In summary, a startup with no website, or a website with no credibility will kill your business.

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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Startup 105
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message.

Blogging 110
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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Tips 93
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5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.