Illumina Links With Software Developer FlowJo

socalTECH

San Diego-based Illumina announced this morning that it has partnered with FlowJo , in a deal to develop and co-market software aimed at single cell genomics. The two said that FlowJo will develop a new software application, to provide additional secondary and tertiary analysis and visualization of datasets, all integrated with Illumina's Single Cell RNA BaseSpace app. The two said the new software will roll out in Q1 of 2017.

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

Tipalti Ties Payments Service To Affiliate Tracking Software Developer

socalTECH

Tipalti , which develops an automated, mass payment platform for affiliate and other marketers, has integrated its service with CAKE , a provider of online campaign and affiliate tracking, the firms have announced. Tipalti develops software-as-a-service to streamline mass payments for affiliate networks, crowdsourcing and crowdfunding sites, and others, helping companies pay vendors using a variety of payment methods (direct deposit, ACH, PayPal, checks, prepaid card, etc.)

HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics

Mapp Acquires Webtrekk

socalTECH

San Diego-based digital marketing software provider Mapp announced this morning that it is acquiring German software developer Webtrekk , a developer of marketing analytics and customer intelligence software. mapp webtrekk merger acquisition marketing software development germany international saas

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Procore Snags Salesforce Vet For Marketing Chief

socalTECH

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. Procore's cloud-based software is used for construction management, for project management, financials, safety, and other efforts. procore salesforce executive marketing unicorn sinai

Ixia Finds New Chief Marketing Officer

socalTECH

Calabasas-based network testing equipment and software developer Ixia has appointed a new Chief Marketing Officer today, saying that it has named Marie Hattar to the position. Hattar was previously Chief Marketing Officer at Check Point Software, and also served at Cisco in a number of executive positions, with a total of over 20 years of experience in the security and networking industry. ixia marketing marie hattar checkpoint cisco executive chief

Cylance Extends to Consumer Market

socalTECH

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT. Unlike traditional consumer antivirus software, Cylance does not rely on constantly updating "signatures" on viruses, and instead predicts and block threats based on behavior.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

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BlackLine Aims Accounting Automation At College, University Market

socalTECH

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. According to BlackLine, the deal will help it deliver its accounting automation tools to the higher education customers that are served by Ellucian. Financial details of the deal were not announced.

ID Analytics Sets Marketing VP

socalTECH

San Diego-based identity risk management software developer ID Analytics has named Eric Lindeen as the company's new Vice President of Marketing, the company announced this morning. Lindeen joins the company from Zoot Enterprises, where he was VP of Solution Marketing; he has served at Zoot since 1998. ID Analytics said Lindeen has more than 25 years of marketing and technology experience. analytics idanalytics software executive vice president risk management

Cornerstone OnDemand Names New Marketing Head

socalTECH

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft. Cornerstone OnDemand develops talent management software, used by enterprises to manage employee development and other efforts.

Cylance Extends Into Home Antivirus Market

socalTECH

Irvine-based cybersecurity software developer Cylance said on Thursday that it has extended into the home market, and has rolled out its first software product for the consumer market, CylancePROTECT Home Edition. According to Cylance, the new software brings its AI-driven antivirus to the consumer security market. The software will initially only be available to employees of Cylance's enterprise customers.

Esri Takes On Connected Car Market

socalTECH

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. Esri said on Tuesday that its mapping and spatial anlytics technology will be shown off at an automated driving demonstration in conjunction with Microsoft, NXP Semiconductors, IAV, Cubic Telecom, and Swiss Re.

Alteryx Names Snags Marketing, Sales Execs From LifeLock, Tableau

socalTECH

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). Jones was previously Senior Vice President of America Sales at Tableau Software, and also served at SAP and E.piphany. alteryx executive chief marketing officer sales data analytics software

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Nimble Sets Chief Marketing Officer

socalTECH

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Nimble, which is headed by Jon Ferrara, the former founder of Goldmine, is developing a relationship management software product which helps users organize and update their contacts, including email, social communications, and more.

RingRevenue Gets $3.25M For Call Marketing Automation

socalTECH

Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue's call tracking and marketing tools are used to filter and track phone calls to call centers from online advertising eforts.

BlackLine Systems Hires Chief Marketing Officer

socalTECH

Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. BlackLine Systems develops software used for handling the financial close for companies. blackline systems chief marketing officer executive software close financial finance

As Unicorns Multiply, Bootstrapped Tech Businesses Holding Steady

Xconomy

Founded in 2013 by de Haaff and Chris Waters in the Bay Area, the company announced in July it had surpassed $40 million in annual recurring revenue from the subscribers to its software-as-a-service. Aha makes a program that helps project managers develop new product roadmaps, which are used by others in the customer’s business, from sales. Why do unicorns get all the attention? Brian de Haaff wonders this sometimes, especially as compared to his own tech business, Aha.

Parasoft Opens Up Tools To Open Source Developers

socalTECH

In a bid to gain better market share among developer, Monrovia, California-based Parasoft announced Tuesday that it will begin giving out free access to its entire suit of test automation software to open source developers. Parasoft develops testing automation software, typically used by enterprises to automate testing of their development efforts. parasoft open source software development tools developer automation testing

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MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. momentfeed facebook social marketing developer development program partnership analytics software

FabFitFun surpasses $200 million in revenue as it hits million-subscriber milestone

TechCrunch LA

We have members from all walks of life – from nurses to lawyers, software developers, police officers, makeup artists, fashion designers, dog walkers, interior designers and more.”.

OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory. openx mobile advertising software developer android iphone video exchange

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Seriously Finds $18M For Mobile Games

socalTECH

Venice, California- and Helsinki, Finland-based mobile game developer Seriously , the developer behind the title Best Fiends , has raised $18M in a venture funding round, the company said this morning. The new funding specifically goes to building out the company's production teams and marketing. smartphone videogame software development content capital venture fiends best rovio game mobile seriously

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Ford’s Autonomic Pairs With Alibaba Cloud On Mobility Hub for China

Xconomy

Ford—one of the automakers competing in China’s huge car market—is now making a bid to provide China’s leading software infrastructure hub dedicated to streamlining transportation by connecting cars and riders with mobility services.

8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Marketing, Startups and Networking in Los Angeles.

Nimble Opens API

socalTECH

Santa Monica-based Nimble , the developer of web-based, customer relationship management (CRM) tools, said today that it has launched a new application programming interface (API) and application marketplace. The firm said the new API makes it easier for developers to connect any sales, marketing, customer service, or accounting platform with Nimble. The company said the new API is the first in a family of APIs to help developers create applications using Nimble's platform.

UberMedia Names VP

socalTECH

Pasadena-based UberMedia , the Idealab-backed developer of mobile and desktop messaging and social media apps, is announcing this morning that it has hired Ken Rudman as its Vice President of Developer Relations. Rudman joins the company from AT&T Interactive, where he was Director of the Developer Program and Platform. Search Marketing, and Citysearch.com. UberMedia develops a suite of Twitter messaging apps such as UberSocial and Echofon.

Qualcomm Releases Augmented Reality Software For Android

socalTECH

San Diego-based Qualcomm has released a platform for developing augmented reality (AR) software for Android, the firm announced this morning. The firm said the software, available via its beta program, allows users to build, market, and distribute applications based on its Qualcomm AR platform. Qualcomm said the software is optimized for running on its Qualcomm Snapdragon chipset, but will run on all Android 2.1

GameSalad Boosts Users

socalTECH

Los Angeles- and Austin-based GameSalad , the developer of software tools for creating iPhone and other Apple iOS games, said this week that it has had its most successful week ever for the company, signing up more than 1,200 new users in the past week or so.

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Social Reality’s Stock Price Jumps 70 Percent After Initial Coin Offering Announcement

L.A. Business Journal

a share Tuesday after the marketing software developer announced an initial coin offering Social Reality’s stock price spiked more than 70 percent to close at $4.90

Mark Zuckerberg Surprise Visit to Nigeria | FB’s Largest African Market

Tech Zulu Event

He then made an appearance at Andela, a software developer accelerator, which the Chan Zuckerberg Initiative invested $24million in earlier this year. For many entrepreneurs and investors, Nigeria’s thriving market has been overlooked.

Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have.

Pathmatics Raises $3M, Launches New Ad Data Product

L.A. Business Journal

the Santa Monica-based digital advertising software developer, announced Oct. 25 a $3 million investment from British marketing agency Mintel Group Ltd Pathmatics Inc.,

Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have.