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Ticketmaster's TicketWeb Buys Strobe Labs

socalTECH

Los Angeles-based TicketWeb , the self service ticketing arm of Ticketmaster , announced this morning that it has acquired event marketing software developer Strobe Labs. Financial details of the acquisition were not announced.

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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100
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MarketShare, Ticketmaster Partner On Pricing Tools

socalTECH

Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. The companies said they expect to offer the products this year, via LiveAnalytics, a newly launched Ticketmaster company focused on developing rich-data analytics products.

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Impact Acquires ACTIVATE

socalTECH

Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

Activity 100
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Impact Collects $75M In Investment Round

socalTECH

Santa Barbara-based Impact , which develops software used for partnership automation, said this morning that it has raised $75M in an investment round. According to the company, the funding will go towards accelerating development of its platform, for go-to-market and regional expansion, and other growth efforts.

Invest 113
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Bridg Names Chief Product Officer

socalTECH

Horowitz previously served at Ticketmaster / Live Nation, managed producta at Google, and also advised such startups as Applied Semantics, Fetch Technologies, and Abot Labs. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands. READ MORE>>.

Product 100
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113