SoCal Tech Calendar

FEBRUARY 8, 2019

Thursday, February 14, 2019 -- TCVN Legal Program #2: IP Protection Strategies For Start-Ups. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area.

IP 100

IP Startup TCVN Education 100

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Content Marketing/PR for Start-Ups. Business Wire Los Angeles invites you to join us for a panel discussion on Content Marketing/PR for Start-Ups. Communicators from Allison+Partners, Digital LA, Brew Media Relations, and TechZulu will discuss how traditional PR is evolving.

Startup 113

Startup Content Marketing Email 113

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Crypto startups are making it easier to build crypto clubs. other things.

Marketing 246

Marketing Newsletter Technical Review News 246

TechEmpower

AUGUST 14, 2023

Startup founders make decisions on a daily basis – significant decisions that will have lasting impact on their business. Actually, many startups need two kinds of technical advisors. We’ve talked about this before in Startup CTO or Developer. No good innovator turns down advice! And Maybe You Need Two!

Technical Review 260

Technical Review CTO Coach CTO Hire Software Review 260

Startup Professionals Musings

FEBRUARY 12, 2023

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. That means if your new startup doesn’t plan for continuous innovation, the company may never reach corporate status. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? It was 1991.

Venture Capital 466

Venture Capital Startup LAMP Marketing 466

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. Image Credits: MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

SEPTEMBER 8, 2009

This is part of my ongoing series called “ Start-up Lessons.&#. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. I paid up for the diploma but can’t say that I saw better results. So back to MBAs.

Startup 337

Startup Venture Capital Study Course 337

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup San Diego

DECEMBER 6, 2023

The startup community came together for the last Startup San Diego event of the year, 1st Mondays – Holiday Party & Startup Market. Thank you […] The post End of Year Celebration & Startup Market – 1st Mondays Wrap-Up appeared first on Startup San Diego.

Marketing 52

Marketing San Diego Startup 52

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 8, 2022

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. For maximum value with the least effort, focus on only the “what ifs” that are the highest priority in your mind for your own startup.

Startup 147

Startup Pricing Sample Custom 147

Berkonomics

MARCH 9, 2017

Starting a company is HARD – in so many ways. I read several years ago, that the average startup restaurant lasts only about a year. Restaurant startups would not top my list. Census Bureau reports that 400,000 new businesses are started every year in the USA, but 470,000 are dying. Way above market investment returns.

Startup 266

Startup Statistics Tech Coast Angels Study 266

Both Sides of the Table

AUGUST 28, 2009

This is part of my ongoing series Startup Lessons. I started my first company in 1999 in London at the height of the dot com craze. Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. It didn’t add up to me. Bad morale is the enemy of any company let alone a start up.&#.

Startup 331

Startup Press Custom Customer 331

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. if you listen you’ll pick up much more than my quick notes below). We talked about what startup CEOs should do in these situations and how to think about these renegotiations.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. VPN Startup tool: VPN Price: Free Hide.me While Hide.me

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Examples Startup Custom 170

Startup Professionals Musings

JULY 5, 2023

Some entrepreneurs start polling venture capitalists for that multi-million-dollar investment before they even have a business plan. It’s helpful to think of startups as proceeding through several stages, which I have defined a long time ago from a funding perspective. Don’t waste your resources on the wrong ones.

Startup 122

Startup Funding Organization Incubator 122

TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. .

Marketing 265

Marketing Services Netflix Company 265

TechCrunch LA

MAY 25, 2019

Hello and welcome back to Startups Weekly, a newsletter published every Saturday that dives into the week’s most noteworthy venture deals, fundraises, M&A transactions and trends. Let’s take a quick moment to catch up. Haus, like any good consumer startup in 2019, is shipped directly to your door. Fundraising.

Startup 223

Startup Venture Capital Newsletter Tips 223

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

TechCrunch LA

NOVEMBER 8, 2022

A proliferation of startups is now trying to devise applications for this new class of language model , where the machine is capable of creating new text, images and videos based on simple human input. The platform is going after marketers with a Canva-style drag-and-drop interface. “We are doing what Jasper and Copy.ai

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Custom 168

Custom Customer Marketing Social Media 168

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Join a startup incubator. It always reduces risk to plan your business first.

Startup 136

Startup Technical Review Equity Incubator 136

TechCrunch LA

MAY 19, 2018

In startup-land, however, the presumptions about where housing demand is going looks a bit different. A Crunchbase News analysis of residential-focused real estate startups uncovered a raft of companies with a shared and temporary housing focus that have raised funding in the past year or so. This isn’t a U.S.-specific

Startup 272

Startup Los Angeles Demand Social Network 272

Tech Zulu Event

OCTOBER 8, 2013

I met fellow hustler Brian Curliss about 2 years ago at a Startup Weekend event that I was covering. It came as no surprise whatsoever when I found out that his new company MailLift was called up to the big leagues to join the 500 Startups accelerator. So what is so special about 500 Startups you ask?

Startup 86

Startup CTO Coach Mentor Class 86

Startup Professionals Musings

JANUARY 22, 2022

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it? Marty Zwilling.

Ideas 145

Ideas Startup Tips Competition 145