TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. “We are doing what Jasper and Copy.ai

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Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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Tech.Co

FEBRUARY 12, 2019

Now, a new study has pulled tech drinking culture back into the spotlight. The tech world, the study found, is the single industry most likely to allow or sponsor alcohol consumption in the workplace. The marketing and advertising industry came in third, and the construction industry came in second.

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Tech.Co

APRIL 26, 2019

Nearly 17 percent of tech workers admit to being under the influence of marijuana while at work at some point in their careers, according to a new study. The post Study: 17% of Tech Workers Are High on the Job appeared first on Tech.co.

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Berkonomics

JUNE 30, 2012

There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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InfoChachkie

AUGUST 25, 2011

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Then, whether you're a writer or marketer, make sure those points get into every story.

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L.A. Business Journal

NOVEMBER 1, 2018

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc.

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socalTECH

APRIL 27, 2011

Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. Green Automotive Study, saying that automakers "will be fighting over" the "relatively few" consumers who are willing to drive green vehicles. The study examined attitudes of U.S.

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Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

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Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

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Marketing Case Study Metrics Sales 354

socalTECH

JUNE 6, 2018

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

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socalTECH

MARCH 28, 2019

The company said the new funding will go towards its technology platform, and to fund additional clinical studies. Jared Tangney is CEO of Biolinq. READ MORE>>.

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TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

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Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

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Marketing Customer Custom Technical Review 294

Xconomy

FEBRUARY 13, 2020

Eisai is withdrawing weight-loss drug lorcaserin after a post-marketing study found a higher incidence of cancer in patients who took the medicine. The FDA said Thursday that its request for removal of the product from the market is voluntary, but Eisai has already started the process for doing so.

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SoCal Tech Calendar

MARCH 20, 2009

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more).

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Berkonomics

APRIL 20, 2023

The Angel Capital Association recently published a study contributed to by several of my friends quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die. And the U.S.

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Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

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InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

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Marketing Software Review Product Social Media 193

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. And, don't feed the trolls has typically been our policy for that.

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Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

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Technical Advisors Marketing Startup Venture Capital 385

SoCal Tech Calendar

SEPTEMBER 16, 2011

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Well cover best practices, case studies and strategies for success (as well as those to avoid). The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. Social Media Week LA.

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Startup Professionals Musings

MAY 2, 2021

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. As it turned out, 17 of the 27 companies were still in business seven years later, which is at least double that of other studies.

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socalTECH

DECEMBER 12, 2016

According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 READ MORE>>.

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Tech Coast Venture Network

MARCH 23, 2010

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. What is YOUR strategy when it comes to marketing pre-planning?

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Xconomy

FEBRUARY 14, 2020

It’s easy to overlook Phase 4, which takes place after a drug reaches the market. Post-marketing studies aim to identify side effects not observed in the first three phases of testing. This week, results of such a study led to the market withdrawal of weight-loss pill lorcaserin (Belviq).

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SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Social Media Marketing Dinner. This month, weve gathered a panel of industry leaders to discuss next-generation marketing and promotion for films, television, games and music. Join iHollywood Forum as we re-launch our popular monthly dinner series looking at whats next for the business of entertainment.

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Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

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socalTECH

DECEMBER 17, 2020

which will trade ont he Nasdaq Capital Market as PALI. The newly merged company will focus specifically on advancing Leading Biosciences' lead pipeline asset, LB1148, in clinical studies. According to Leading Bioscience, it is acquiring Seneca to form a new company, Palisade Bio, Inc. READ MORE>>.

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TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

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socalTECH

OCTOBER 2, 2019

A new company, Apex Innovation Sciences --with headquarters in Long Beach, California and Marlton, New Jersey--has formed out of a corporate merger of CNS Network and Hassman Research Insitute , along with the Clinical Trial Centers Alliance , three companies in the clinical trial studies industry, the companies said this morning.

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socalTECH

FEBRUARY 15, 2018

Playa Vista-based Hyperloop Transportation Technologies (HTT), the Hyperloop technology developer co-founded by Dirk Ahlborn and Bibop Gresta, said on Thursday that it has signed a study deal to look at routes to connect Cleveland and Chicago with its technology. Financial details of the deal were not announced. READ MORE>>.

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SoCal Tech Calendar

SEPTEMBER 20, 2008

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

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SoCal Tech Calendar

JUNE 10, 2010

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business. See [link] (more).

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Social Media Media Marketing Case Study 100

Startup Professionals Musings

APRIL 30, 2023

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

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Startup Professionals Musings

APRIL 9, 2023

Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. Open office layouts and common relaxation areas are key to this initiative. Facilitate coaching and mentoring, inside and outside.

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Coach Mentor Study Activity 117