Can you create a great customer case study?


Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. Attention spans are growing shorter by the second.

Study: 17% of Tech Workers Are High on the Job


Nearly 17 percent of tech workers admit to being under the influence of marijuana while at work at some point in their careers, according to a new study. The post Study: 17% of Tech Workers Are High on the Job appeared first on

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Study Finds Tech is Number One Industry for Workplace Drinking


Now, a new study has pulled tech drinking culture back into the spotlight. The tech world, the study found, is the single industry most likely to allow or sponsor alcohol consumption in the workplace.

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Sales/Marketing Study Group

SoCal Tech Calendar

Monday, January 7, 2013 -- Sales/Marketing Study Group. Study group for tech startup founders who want to get better at sales and marketing. See [link] (more

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The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies.

Study: Emerging Technology Clusters Complement Silicon Valley, Others


A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study--published by Professor Nukhet Harmancioğlu (Koc University, Turkey) and Gerard J. Tellis (USC Marshall)--said the research counters the prevailing wisdom that those clusters "steal" from Silicon Valley and other clusters in developed markets.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

A good case study is worth many paid ads.


Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

MIT Study: Age Of Founders In Fastest Growing New Ventures Is 45


In a study which belies the opt-cited preference for "young" entrepreneurs in the startup and venture capital industry, a new study from the Massachusetts Institute of Technology find that the mean age of the founders of the 1,000 fastest growing new ventures in the U.S. The study found that, rather than youth, the prior experience in the specific industry predicts much greater rates of entrepreneurial success.

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LA Ranks Second in Tech Office Market Rent Growth

L.A. Business Journal

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc

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Study Casts Doubt On Green Vehicle Demand


Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. The study examined attitudes of U.S.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. Tags: Sales & Marketing Advice Startup Advice

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Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more

Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms


A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. The study, conducted by Jon Funk of OceanRoad Partners , includes data from's proprietary venture database , Dow Jones/VentureSource, and Greg Martin of Redpoint Ventures.

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Biolinq Gets $4.75M For Biosensors, Eyes Glucose Monitoring Market


The company said the new funding will go towards its technology platform, and to fund additional clinical studies. San Diego-based biotech startup Biolinq , which is developing wireless-enabled biosensor patches for continuous monitoring of biomarkers, has raised $4.75M additional Series A funding, the company said this morning. The funding came from JDRF T1D Fund, Aphelion Capital and LifeSci Venture Partners.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Headspace Targets Digital Medicine Market


Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. I knew that if I didn’t define myself the market would.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product.

What This Dive Bar Can Teach You About (Not) Marketing


Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. Entrepreneur and noted investor Brad Feld unwittingly echoed Franks approach to marketing when, during a discussion with me , he declared, " …companies should… focus on building amazing products. say) ‘We’re the market leader in blah.’

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing.

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RingRevenue Creates A New Performance Marketing Revenue Channel


Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Marketing Pre-Planning

Tech Coast Venture Network

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. “ In addition, study the competition and find out exactly what differentiates you from them. What is YOUR strategy when it comes to marketing pre-planning?

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy


Big stores and brands spend millions in market research to figure out what shoppers want and then model production and creative teams to create those items. Last month, the Toronto-based research marketing firm launched its Behavioral Science. Humans are great about saying a lot of things. We’re not that good about actually following through. See: New Year’s diet resolutions or election polls. That tendency affects retailers as well.

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Bio Roundup: Zolgensma Watch, Brain Cancer Blues, Peloton Payout & More


If approved this week or next, it would be just the second gene therapy to come to market in the US. Merck Nasdaq NEA Nektar Therapeutics New Enterprise Associates Novartis Nuevolution NYSE opioid painkiller PatientsLikeMe pembrolizumab pricine Pricing regulation Rene Russo RNA Royalty Scott Gottlieb SCOTUS SMA Spinal Muscular Atrophy Study subsidiary T-cell therapy Tocagen US Supreme Court value Vas Narasimhan VC Venture Capital Voyager Therapeutics watchdog Zolgensma

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Lean-Agile: Case Studies from and Profitline

SoCal Tech Calendar

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

Acorda Takes Another Hit, Reports Patient Deaths in Parkinson’s Study


Acorda Therapeutics’ rebuilding plan just suffered another setback, leaving the fate of one of the experimental Parkinson’s disease drugs that is closest to market unclear. Ardsley, NY-based Acorda (NASDAQ: ACOR ) said Wednesday morning that it has seen troubling safety problems in a Phase 3 trial of its experimental Parkinson’s disease drug tozadenant.

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Lyft: $130M Generated For Los Angeles Economy In 2016


According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 Lyft's study examined 20 of its markets around the country. lyft economic study ridesharing ride ondemand taxi

3 Ways to Leverage Micro-Influencers and Grow Your Business


Influencer Marketing Makes More Meaningful Connections. According to a joint study by Twitter and Annalect, influencer recommendations have just as much sway as friends when it comes to building consumer trust. Make Your Marketing Purposeful Over Promotional.

Founders, Pay Attention to This Stuff—Not the Stock Market


In our 24/7 connected world, there’s no shortage of data you can access, study, and agonize over. The market’s latest move—from boom to correction—has commentators and analysts in a tizzy; many investors are feeling anxious, too. The Dow Jones Industrial Average. Nasdaq. Startup exits. Funding rounds.

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Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. This month, weve gathered a panel of industry leaders to discuss next-generation marketing and promotion for films, television, games and music. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies.

Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Silicon Valley Bank Opens Startup Outlook Survey


Mark Turk, senior market manager for Silicon Valley Bank's Southern California region, explained, that the survey asks startups "about fundraising, hiring and public policy issues, among other things" and said the "results are then shared with the public and policymakers to help them understand how startups in LA, and around the world, are driving the economy." silicon valley bank survey loan banking services study

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Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Well cover best practices, case studies and strategies for success (as well as those to avoid). The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. PRSA LA. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms.

4 Tools to Help Startups Find Quality Leads


Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads.

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