Sales/Marketing Study Group

SoCal Tech Calendar

Monday, January 7, 2013 -- Sales/Marketing Study Group. Study group for tech startup founders who want to get better at sales and marketing. See [link] (more

Study 109

Study: Emerging Technology Clusters Complement Silicon Valley, Others

socalTECH

A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study--published by Professor Nukhet Harmancioğlu (Koc University, Turkey) and Gerard J. Tellis (USC Marshall)--said the research counters the prevailing wisdom that those clusters "steal" from Silicon Valley and other clusters in developed markets.

Study 118

The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies.

HTT Gets $1.2M Funding For Cleveland-Chicago Hyperloop Study

socalTECH

[link] Playa Vista-based Hyperloop Transportation Technologies (HTT), the startup founded by Dirk Ahlborn and Bibop Gresta which is one of a number in the LA area focused on bringing the Hyperloop technology to market, says it has received funding worth $1.2 million for its feasability study to connect Cleveland to Chicago with its technology. hyperloop transportation technology cleveland chicago study government akron cincinnati

Study 126

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

A good case study is worth many paid ads.

Berkonomics

Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

LA Ranks Second in Tech Office Market Rent Growth

L.A. Business Journal

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc

Study 158

Study Casts Doubt On Green Vehicle Demand

socalTECH

Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. The study examined attitudes of U.S.

Study 173

Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more

Biolinq Gets $4.75M For Biosensors, Eyes Glucose Monitoring Market

socalTECH

The company said the new funding will go towards its technology platform, and to fund additional clinical studies. San Diego-based biotech startup Biolinq , which is developing wireless-enabled biosensor patches for continuous monitoring of biomarkers, has raised $4.75M additional Series A funding, the company said this morning. The funding came from JDRF T1D Fund, Aphelion Capital and LifeSci Venture Partners.

Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms

socalTECH

A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. The study, conducted by Jon Funk of OceanRoad Partners , includes data from socalTECH.com's proprietary venture database , Dow Jones/VentureSource, and Greg Martin of Redpoint Ventures.

Study 160

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. Tags: Sales & Marketing Advice Startup Advice

Custom 321

Headspace Targets Digital Medicine Market

socalTECH

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

Marketing Pre-Planning

Tech Coast Venture Network

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. “ In addition, study the competition and find out exactly what differentiates you from them. What is YOUR strategy when it comes to marketing pre-planning?

What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. Entrepreneur and noted investor Brad Feld unwittingly echoed Franks approach to marketing when, during a discussion with me , he declared, " …companies should… focus on building amazing products. say) ‘We’re the market leader in blah.’

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy

Xconomy

Big stores and brands spend millions in market research to figure out what shoppers want and then model production and creative teams to create those items. Last month, the Toronto-based research marketing firm launched its Behavioral Science. Humans are great about saying a lot of things. We’re not that good about actually following through. See: New Year’s diet resolutions or election polls. That tendency affects retailers as well.

Study 51

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing.

Custom 105

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. I knew that if I didn’t define myself the market would.

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product.

Lean-Agile: Case Studies from Amazon.com and Profitline

SoCal Tech Calendar

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

Acorda Takes Another Hit, Reports Patient Deaths in Parkinson’s Study

Xconomy

Acorda Therapeutics’ rebuilding plan just suffered another setback, leaving the fate of one of the experimental Parkinson’s disease drugs that is closest to market unclear. Ardsley, NY-based Acorda (NASDAQ: ACOR ) said Wednesday morning that it has seen troubling safety problems in a Phase 3 trial of its experimental Parkinson’s disease drug tozadenant.

Study 47

Lyft: $130M Generated For Los Angeles Economy In 2016

socalTECH

According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 Lyft's study examined 20 of its markets around the country. lyft economic study ridesharing ride ondemand taxi

Founders, Pay Attention to This Stuff—Not the Stock Market

Xconomy

In our 24/7 connected world, there’s no shortage of data you can access, study, and agonize over. The market’s latest move—from boom to correction—has commentators and analysts in a tizzy; many investors are feeling anxious, too. The Dow Jones Industrial Average. Nasdaq. Startup exits. Funding rounds.

Study 47

3 Ways to Leverage Micro-Influencers and Grow Your Business

Tech.Co

Influencer Marketing Makes More Meaningful Connections. According to a joint study by Twitter and Annalect, influencer recommendations have just as much sway as friends when it comes to building consumer trust. Make Your Marketing Purposeful Over Promotional.

Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. This month, weve gathered a panel of industry leaders to discuss next-generation marketing and promotion for films, television, games and music. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies.

Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Silicon Valley Bank Opens Startup Outlook Survey

socalTECH

Mark Turk, senior market manager for Silicon Valley Bank's Southern California region, explained, that the survey asks startups "about fundraising, hiring and public policy issues, among other things" and said the "results are then shared with the public and policymakers to help them understand how startups in LA, and around the world, are driving the economy." silicon valley bank survey loan banking services study

Study 177

Facebook's Impact on Entertainment PR and Marketing

SoCal Tech Calendar

Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Well cover best practices, case studies and strategies for success (as well as those to avoid). The panel will include representatives from Facebook, major studios, talent agencies and PR/digital marketing firms. PRSA LA. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms.

BUZZMEDIA Ties For Brand, Influence Research

socalTECH

The company said it will debut the study in Q4. buzzmedia brand translation marketing study analytics content blogLos Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. According to BUZZMEDIA, the partnership with Translation LLC will work on research that will explore the "interplay between influencers and consumers."

Future of The Cloud is Bright | Just Ask the Market

Tech Zulu Event

The job market, too, will feel a significant impact from cloud computing technology. An IDC study commissioned on behalf of Microsoft has shown that cloud computing will be responsible for creating nearly 14 million new jobs between 2011 and 2015.

CIO 91

Led by LA-based March Capital, Astound raises $15.5 million for employee help desk automation services

TechCrunch LA

Astound said it would use the financing to increase its product development and sales and marketing efforts, according to a statement. A study from McKinsey indicates that 70 percent of companies will bring in at least one automation technology by 2030.

Help 155

4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads.

Help 82

Is Social Media Marketing Worth It?

SoCal Tech Calendar

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business. You will learn: - How to measure true return on investment - The 4 Functions of Social Media - Case studies for b2b and b2c businesses - Whats upcoming that you must prepare for now.