Can you create a great customer case study?


Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. Attention spans are growing shorter by the second.

Sales/Marketing Study Group

SoCal Tech Calendar

Monday, January 7, 2013 -- Sales/Marketing Study Group. Study group for tech startup founders who want to get better at sales and marketing. See [link] (more

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Study Finds Tech is Number One Industry for Workplace Drinking


Now, a new study has pulled tech drinking culture back into the spotlight. The tech world, the study found, is the single industry most likely to allow or sponsor alcohol consumption in the workplace.

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Study: 17% of Tech Workers Are High on the Job


Nearly 17 percent of tech workers admit to being under the influence of marijuana while at work at some point in their careers, according to a new study. The post Study: 17% of Tech Workers Are High on the Job appeared first on

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HTT Gets $1.2M Funding For Cleveland-Chicago Hyperloop Study


[link] Playa Vista-based Hyperloop Transportation Technologies (HTT), the startup founded by Dirk Ahlborn and Bibop Gresta which is one of a number in the LA area focused on bringing the Hyperloop technology to market, says it has received funding worth $1.2 million for its feasability study to connect Cleveland to Chicago with its technology. hyperloop transportation technology cleveland chicago study government akron cincinnati

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The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies.

Study: Emerging Technology Clusters Complement Silicon Valley, Others


A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study--published by Professor Nukhet Harmancioğlu (Koc University, Turkey) and Gerard J. Tellis (USC Marshall)--said the research counters the prevailing wisdom that those clusters "steal" from Silicon Valley and other clusters in developed markets.

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A good case study is worth many paid ads.


Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

MIT Study: Age Of Founders In Fastest Growing New Ventures Is 45


In a study which belies the opt-cited preference for "young" entrepreneurs in the startup and venture capital industry, a new study from the Massachusetts Institute of Technology find that the mean age of the founders of the 1,000 fastest growing new ventures in the U.S. The study found that, rather than youth, the prior experience in the specific industry predicts much greater rates of entrepreneurial success.

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Study Casts Doubt On Green Vehicle Demand


Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. The study examined attitudes of U.S.

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LA Ranks Second in Tech Office Market Rent Growth

L.A. Business Journal

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc

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Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Is branding missing from your corporate strategic plan? Networking and a boxed dinner provided. See [link] (more

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Don’t let your conversation marketing do the same thing.

Study: $48 Billion In Value Created Over 15 Years In SoCal IT VC-Backed Firms


A new study of the financial outcomes for Southern California venture-backed companies in the IT sector finds that approximately $48 billion in value has been created by those companies over the period 1995-2009. The study, conducted by Jon Funk of OceanRoad Partners , includes data from's proprietary venture database , Dow Jones/VentureSource, and Greg Martin of Redpoint Ventures.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. Tags: Sales & Marketing Advice Startup Advice

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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People


Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. When you first joined in marketing, did you think that maybe it might have been a mistake for the company to have picked Soylent as the name of the company in the first place?

Headspace Targets Digital Medicine Market


Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

10 Reasons To Market Yourself More Than A Great Idea

Startup Professionals Musings

A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills. entrepreneur great idea market yourself

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New PCSK9 Cholesterol Drug Faces Tough Foe. (Hint: Not Cholesterol.)


Four years after approval the two PCSK9 blockers on the market have yet to crack $1 billion in annual sales, combined, thanks to a gloves-off effort by insurers to beat back their use. Results from a big study are due Sept.

Biolinq Gets $4.75M For Biosensors, Eyes Glucose Monitoring Market


The company said the new funding will go towards its technology platform, and to fund additional clinical studies. San Diego-based biotech startup Biolinq , which is developing wireless-enabled biosensor patches for continuous monitoring of biomarkers, has raised $4.75M additional Series A funding, the company said this morning. The funding came from JDRF T1D Fund, Aphelion Capital and LifeSci Venture Partners.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. I knew that if I didn’t define myself the market would.

Marketing Pre-Planning

Tech Coast Venture Network

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. “ In addition, study the competition and find out exactly what differentiates you from them. What is YOUR strategy when it comes to marketing pre-planning?

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product.

How To Get New Customers By Targeting New Markets

Startup Professionals Musings

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box.

Digital Marketing Is A Great Equalizer For Startups

Startup Professionals Musings

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy


Big stores and brands spend millions in market research to figure out what shoppers want and then model production and creative teams to create those items. Last month, the Toronto-based research marketing firm launched its Behavioral Science. Humans are great about saying a lot of things. We’re not that good about actually following through. See: New Year’s diet resolutions or election polls. That tendency affects retailers as well.

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6 Questions To Validate A Digital Marketing Message

Startup Professionals Musings

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. digital marketing entrepreneur message startup

10 Reasons Entrepreneurs Need To Market Themselves

Startup Professionals Musings

A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills.

Lean-Agile: Case Studies from and Profitline

SoCal Tech Calendar

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

What This Dive Bar Can Teach You About (Not) Marketing


Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. Entrepreneur and noted investor Brad Feld unwittingly echoed Franks approach to marketing when, during a discussion with me , he declared, " …companies should… focus on building amazing products. say) ‘We’re the market leader in blah.’

Eisai Pulls Weight Loss Drug From Market After FDA Flags Cancer Risks


Eisai is withdrawing weight-loss drug lorcaserin after a post-marketing study found a higher incidence of cancer in patients who took the medicine.

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Acorda Takes Another Hit, Reports Patient Deaths in Parkinson’s Study


Acorda Therapeutics’ rebuilding plan just suffered another setback, leaving the fate of one of the experimental Parkinson’s disease drugs that is closest to market unclear. Ardsley, NY-based Acorda (NASDAQ: ACOR ) said Wednesday morning that it has seen troubling safety problems in a Phase 3 trial of its experimental Parkinson’s disease drug tozadenant.

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Smart Entrepreneurs Anticipate Market Segment Gaps

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

5 Keys To Satisfaction From Solving Market Challenges

Startup Professionals Musings

Listen to your customers to arrive at acceptable and marketable solutions. According to a classic study by the Wharton School of Business of 11,000 MBA graduates, those running their own businesses ranked themselves happier than all other professions, regardless of how much money they made.

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing.

Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Lyft: $130M Generated For Los Angeles Economy In 2016


According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 Lyft's study examined 20 of its markets around the country. lyft economic study ridesharing ride ondemand taxi

RingRevenue Creates A New Performance Marketing Revenue Channel


Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Bio Roundup: Zolgensma Watch, Brain Cancer Blues, Peloton Payout & More


If approved this week or next, it would be just the second gene therapy to come to market in the US. Merck Nasdaq NEA Nektar Therapeutics New Enterprise Associates Novartis Nuevolution NYSE opioid painkiller PatientsLikeMe pembrolizumab pricine Pricing regulation Rene Russo RNA Royalty Scott Gottlieb SCOTUS SMA Spinal Muscular Atrophy Study subsidiary T-cell therapy Tocagen US Supreme Court value Vas Narasimhan VC Venture Capital Voyager Therapeutics watchdog Zolgensma

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Founders, Pay Attention to This Stuff—Not the Stock Market


In our 24/7 connected world, there’s no shortage of data you can access, study, and agonize over. The market’s latest move—from boom to correction—has commentators and analysts in a tizzy; many investors are feeling anxious, too. The Dow Jones Industrial Average. Nasdaq. Startup exits. Funding rounds.

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3 Ways to Leverage Micro-Influencers and Grow Your Business


Influencer Marketing Makes More Meaningful Connections. According to a joint study by Twitter and Annalect, influencer recommendations have just as much sway as friends when it comes to building consumer trust. Make Your Marketing Purposeful Over Promotional.

The Placebo Effect Is Hobbling New Psychiatric Drugs. What Can Stop It?


There are plenty of psychiatric drugs on the market, many of them—Prozac, Zoloft, Lexapro—as brand-recognizable as soft drinks and cars. Sixteen years ago, Kim Witczak’s husband died by his own hand, turning her world upside down.