The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn

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8 Keys To Market Delivery Of Innovative Technologies

Startup Professionals Musings

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets.

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects.

PTI Marketing Technologies Acquired By Ricoh

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Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Ricoh said the buy will help the companies continue to develop new marketing collateral management tools for enterprise and commercial printers. ricoh marketing technologies merger acquisition software collateral document

6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. I like the guidance from marketing coach David Newman’s recent book “ Do It!

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Startups Must Tout Market Needs Before Technology

Startup Professionals Musings

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate.

CALIENT Technologies Launches Into New Market

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Santa Barbara-based optical switching equipment maker CALIENT Technologies has launched its optical switching product into a new market. calient technologies mems swtich switching data center datacenter hardwareCALIENT said its CALIENT S320 Optical Circuit Switch is in customer trials with government and commercial data center operators. The company said the switch is aimed at being used as a low latency optical us for data centers.

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

AMAOC Marketing Tech Summit

SoCal Tech Calendar

Saturday, September 21, 2019 -- AMAOC Marketing Tech Summit. The AMAOC is hosting their 2nd annual Marketing Tech Summit at UCI. Keynote: MarTech in the Era of Customer Journey by Annette Franz Four tracks focused on marketing technology, customer journey and career advancement. See [link] (more

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TE2 Gains $3.5M For Location Marketing Technology

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San Diego-based TE2 , a developer of technology aimed at marketing to consumers by tapping into data from Bluetooth, GPS, Wi-Fi, NFC and RFID technology, said last week that it has raised $3.5M experience engine marketing location wifi wireless branding venture capital in a funding round. Source of the funding was not announced. According to TE2, it is developing a product which matches physical locations and venues to consumers via mobile and wearable devices.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Don’t fall into the marketing-speak trap.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Los Angeles-based Luxury Presence raised $5.4 million for its real estate marketing services

TechCrunch LA

Real estate is a big business in the sprawling city of Los Angeles, and new technology tools to target the industry continue to attract investor attention. The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4

Indeed Prime On Why Los Angeles Is A Hot Technology Jobs Market

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Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. In fact, it's one of the top five tech hubs, according to technology workers looking for job opportunities. That's why it's a great tech market for Indeed Prime to expand into. board search engineering software employment market interview prime indeed

Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. This is the new art and science of marketing. marketing startup technology

AWM Smart Shelf Launches Automated Market In OC

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Santa Ana-based AWM Smart Shelf (Adroit Worldwide Media), which develops computer vision and machine learning technology, says it has opened up its very first "autonomous micromarket" in Santa Ana, which lets residents of the Nineteen01 luxury apartment community shop for sodas, water, juice, food, and more--all without the need for a clerk. AWM, which is led by CEO Kevin Howard, was recognized as a 2019 Outstanding Small Technology Company by OCTANE last year.

IMT Acquired By Cerium Technology

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Santa Barbara-based MEMs technology developer Innovative Micro Technology (IMT) said early this morning that it has received a majority equity financing from Cerium Technology. Cerium Technology is an investment firm focused on the Internet-of-Things (IoT) market. IMT said it will use the funding to accerate growth in the IoT sensing and communications markets. mems merger acquisition venture capital cerium technology semiconductor chip

OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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Airspace Technologies Finds $8M For Logistics Technology

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Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors. airspace technologies venture capital logistics qualcomm cross culture supply chain

Quake Global Buys Skynet Healthcare Technologies

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San Diego-based Quake Global a provider of Internet-of-Things automation and process automation products and services, has acquired Skynet Healthcare Technologies Inc. , a provider of real-time-location-systems (RTLS) products for the senior care market. Quake Global said the acquisition will help it expand its market reach. In particular, Quake Global said the move will help it in its market expansion from hospitals into the adjacent senior living market.

Procore Names Chief Marketing Officer

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Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

uSamp Names Marketing Chief

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Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Neuron EV Targets Electric Vehicle Market

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A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The startup said its new products will operate autonomously, and also integrate "blockchain technology". neuronev electric vehicle market cleantech

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Corent Technology Expands Efforts In Europe

socalTECH

Aliso Viejo-based Corent Technology , which develops cloud migration technology, is expanding its efforts in Europe, saying this morning that it has partnered with UniSystems , a provider of services in the European market. corent technology europe cloud migration software unisystems expansion international

Enevate Targets Power Tool Markets With New Batteries

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Irvine-based battery technology developer Enevate says it is looking to apply its battery technology to the power tools market, in an expansion of the applications of its technology. The company, which develops silicon-dominant lithium-ion battery technology, has previously been focused on adoption of its technology for the electric vehicle (EV) market. The company said it is preparing its technology to be used in 2024-2025 EV model years.

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X1 Technologies Hires Marketing Head

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Pasadena-based X1 Technologies announced Monday that it has appointed a new Vice President of Worldwide Marketing. The firm said it has appointed John Maxwell to the position, to lead the marketing initiatives for the firm.

Newegg Aims At Maker Market

socalTECH

Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market. newegg maker retailer technology project building build drone stem raspberry

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uSamp Names New Marketing VP

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Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. usamp marketing market executive zumbox

6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. amazon brand market focused Ram Charan

inVia Robotics Names Chief Marketing Officer

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Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies. According to inVia Robotics, Moore has more than 20 years of strategic marketing and communications expertise.

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

Iteris Gets Market Warning

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Santa Ana-based Iteris , a developer of technology for the traffic management and transportation industry, reported late Monday that it has received a notice of noncompliance from the NYSE. iteris accounting traffic management technology accountant material weakness exchange market nyse delisting warning

Procore Snags Salesforce Vet For Marketing Chief

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Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. procore salesforce executive marketing unicorn sinaiSinai previously had been at Salesforce, where he had been for eight years. The new appointment comes as Procore has reached over 1,400 employees worldwide.

MicroPower Technologies Names VP

socalTECH

San Diego-based MicroPower Technologies , the developer of solar-powered, wireless surveillance cameras, said Thursday that it has named Dave Tynan as its new Vice President of Global Marketing and Business Development.

Shift Technologies Gets $50M More

socalTECH

Shift Technologies , the online marketplace for used cars which has major operations in Los Angeles, has raised $50M in new funding for the startup, the company said today. automobile market marketplace buying capital venture technologies shiftThe funding was led by Goldman Sachs Investment Partners (GSIP), and also included Draper Fisher Jurvetson (DFJ) and Highland Capital Partners. GSIP's Ian Friedman joins the company's board with the funding.

Fallbrook Targets Bicycle Market

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San Diego-based Fallbrook Technologies , the developer of transmission technology, said today that it has launched a new product aimed at bicycles. The firm is aiming that the e-bike market with the new product.

Reactful, 6sense In AI Technology Partnership

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Santa Barbara-based Reactful , a developer of artificial intelligence and machine learning software for website personalization, and 6sense , a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. reactful 6sense artificial intelligence partnership technology

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013.

Taoglas Names Chief Marketing Officer

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San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

HG Insights Powers New Forrester Market Research Offering

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Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics