socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand.

Evite 113

Evite Chief Technology Officer Marketing Los Angeles 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

socalTECH

MAY 25, 2021

Monrovia, California-based SiLC Technologies, a developer of machine vision tools, says it has raised $17M in a Series A funding round. The funding was led by Alter Venture Partners and Dell Technologies Capital and also included Fluxunit -- OSRAM Ventures, Sony Innovation Fund by IGV, Epson, UMC Capital, Yamato Holdings and Global Brain.

Technology 113

Technology Monrovia Seed Funding Tool 113

socalTECH

MARCH 10, 2014

San Diego-based TE2 , a developer of technology aimed at marketing to consumers by tapping into data from Bluetooth, GPS, Wi-Fi, NFC and RFID technology, said last week that it has raised $3.5M experience engine marketing location wifi wireless branding venture capital' in a funding round. TE2 is led by Scott Sahadi.

Marketing 138

Marketing Technology San Diego Venture Capital 138

Startup Professionals Musings

NOVEMBER 9, 2018

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets. Make that a way to bridge a big technology change to customers and employees.

Marketing 89

Marketing Technology Custom Customer 89

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions.

Education 124

Education Marketing Class Help 124

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Custom Customer Outsource Development 133

socalTECH

SEPTEMBER 27, 2021

Los Angeles-based Karman Missile & Space Systems, a developer of flight hardware and sub-assemblies for the space market, said Friday that it has acquired Systima Technologies, a provider of integration of mission critical space and hypersonic systems. Financial details of the acquisition were not announced.

Technology 113

Technology Acquisition Equity Los Angeles 113

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

SEPTEMBER 1, 2021

The company said it will officially be called Fair Technologies. Fair said it expects to officially launch its services in "select markets" in Q1 of 2022. Fair is now headed by CEO Brad Stewart.

Beverly Hills 113

Beverly Hills Technology Commerce Acquisition 113

socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. A new, Camarillo-based startup, H24US Corp., The self-funded company is led by President Mike Rocke.

Marketing 113

Marketing Funding Technology Startup 113

socalTECH

AUGUST 4, 2020

Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. Sharga also has been very involved in Southern California's technology organizations, and is past president of the Technology Council of Southern California.

Technology Council 124

Technology Council Southern California Marketing Organization 124

socalTECH

JULY 13, 2021

Carlsbad-based Smart Earth Technologies (SET), a developer of LTE and 5G products for the water utility market, has been acquired by San Francisco-based CrescoNet. Financial terms of the acquisition were not announced.

Technology 113

Technology Acquisition Tool Networking 113

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

socalTECH

OCTOBER 30, 2018

Santa Barbara-based MEMs technology developer Innovative Micro Technology (IMT) said early this morning that it has received a majority equity financing from Cerium Technology. Cerium Technology is an investment firm focused on the Internet-of-Things (IoT) market. IMT is currently led by CEO Craig Ensley.

Technology 133

Technology Santa Barbara Equity Invest 133

socalTECH

NOVEMBER 25, 2020

Santa Monica-based private equity investor Clearlake Capital Group said this morning that one of its portfolio firms, Zywave , has acquired Insurance Technologies Corporation (ITC). Insurance Technologies Corporation is a provider of marketing, rating, and agency management software for the insurance industry.

Technology 113

Technology Santa Monica Equity Acquisition 113

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

Marketing 124

Marketing Google Capital Funding 124

socalTECH

AUGUST 14, 2018

Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors.

Technology 113

Technology Funding Invest Customer 113

socalTECH

MARCH 12, 2021

For our Insights and Opinions section today, we have an article from Tony Cristiano of Pivotal Arc, talking about 3 Steps to Software Market Entry Success. Do you have an article that would be useful to the SoCal startup and technology community? So, you want to leverage your software or tech offerings to expand in an adjacent market.

Software 113

Software Marketing SoCal Southern California 113

socalTECH

FEBRUARY 18, 2020

Irvine-based battery technology developer Enevate says it is looking to apply its battery technology to the power tools market, in an expansion of the applications of its technology. The company said it is preparing its technology to be used in 2024-2025 EV model years. READ MORE>>.

Tool 124

Tool Marketing Technology Develop 124

socalTECH

SEPTEMBER 2, 2021

Los Angeles-based Hubble Connected, a technology products developer, says it is launching a new set of products at at parents, infance, children, and expecting mothers. The company says it has created baby monitors marketed under other global brands, and is led by Dino Lalvani.

Technology 113

Technology Los Angeles Product Marketing 113

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Make it fast. Sprinkle graphics and pictures.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

SoCal Tech Calendar

SEPTEMBER 15, 2019

Saturday, September 21, 2019 -- AMAOC Marketing Tech Summit. The AMAOC is hosting their 2nd annual Marketing Tech Summit at UCI. Keynote: MarTech in the Era of Customer Journey by Annette Franz Four tracks focused on marketing technology, customer journey and career advancement. See [link] (more)

Marketing 100

Marketing UCI Custom Customer 100

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

APRIL 4, 2013

Aliso Viejo-based semiconductor maker Microsemi annoucned this morning that it has licensed its detector log video amplifier (DLVA) technology to Microphase Corporation , and is exiting that market. Microphase is a developer of microwave and RF products for the military communications and electronic warfare systems market.

Marketing 147

Marketing Technology Acquisition Product 147

socalTECH

OCTOBER 1, 2019

San Diego-based Quake Global a provider of Internet-of-Things automation and process automation products and services, has acquired Skynet Healthcare Technologies Inc. , a provider of real-time-location-systems (RTLS) products for the senior care market. Quake Global said the acquisition will help it expand its market reach.

Technology 113

Technology San Diego Acquisition Marketing 113

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Are you driving the technology, or is it driving you? Cloud Computing.

Technology 133

Technology Cloud Computing Social Media Networking 133