The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

PTI Marketing Technologies Acquired By Ricoh

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Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Ricoh said the buy will help the companies continue to develop new marketing collateral management tools for enterprise and commercial printers. ricoh marketing technologies merger acquisition software collateral document

CALIENT Technologies Launches Into New Market

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Santa Barbara-based optical switching equipment maker CALIENT Technologies has launched its optical switching product into a new market. calient technologies mems swtich switching data center datacenter hardwareCALIENT said its CALIENT S320 Optical Circuit Switch is in customer trials with government and commercial data center operators. The company said the switch is aimed at being used as a low latency optical us for data centers.

Advantage Sales and Marketing Buys Atlas Technology Group

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Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Atlas Technology Group helps retailers and consumer packaged goods (CPG) manufacturers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

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Neuron EV Targets Electric Vehicle Market

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A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The startup said its new products will operate autonomously, and also integrate "blockchain technology". neuronev electric vehicle market cleantech

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

inVia Robotics Names Chief Marketing Officer

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Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies. According to inVia Robotics, Moore has more than 20 years of strategic marketing and communications expertise.

IMT Acquired By Cerium Technology

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Santa Barbara-based MEMs technology developer Innovative Micro Technology (IMT) said early this morning that it has received a majority equity financing from Cerium Technology. Cerium Technology is an investment firm focused on the Internet-of-Things (IoT) market. IMT said it will use the funding to accerate growth in the IoT sensing and communications markets. mems merger acquisition venture capital cerium technology semiconductor chip

HG Insights Powers New Forrester Market Research Offering

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Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics

Procore Snags Salesforce Vet For Marketing Chief

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Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. procore salesforce executive marketing unicorn sinaiSinai previously had been at Salesforce, where he had been for eight years. The new appointment comes as Procore has reached over 1,400 employees worldwide.

Airspace Technologies Finds $8M For Logistics Technology

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Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors. airspace technologies venture capital logistics qualcomm cross culture supply chain

Cornerstone OnDemand Names Chief Marketing Officer

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Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. She also has served at PeopleSoft, Seagate Technology, and Swiss Bank Corporation.

Indeed Prime On Why Los Angeles Is A Hot Technology Jobs Market

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Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. In fact, it's one of the top five tech hubs, according to technology workers looking for job opportunities. That's why it's a great tech market for Indeed Prime to expand into. board search engineering software employment market interview prime indeed

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. Now she’s taking an ops position at one of the biggest players in the sneaker market.

OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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Procore Names Chief Marketing Officer

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Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. Procore said Reid will head up all corporate and product marketing for the company. procore technologies cloud software executive marketing citrix matthew reid saas

uSamp Names Marketing Chief

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Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Reactful, 6sense In AI Technology Partnership

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Santa Barbara-based Reactful , a developer of artificial intelligence and machine learning software for website personalization, and 6sense , a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. reactful 6sense artificial intelligence partnership technology

Newegg Aims At Maker Market

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Los Angeles-based online e-retailer Newegg is setting its sights on the growing "Maker" market, the large group of technology enthusiasts who are into building and creating their own electronic projects. Newegg said it wil be at the Maker Faire San Diego this week to help launch itself into the market. newegg maker retailer technology project building build drone stem raspberry

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uSamp Names New Marketing VP

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Los Angeles-based uSamp said last week that it has named Andy Jolls as its new Senior Vice President of Marketing. According to uSamp, Jolls comes from Zumbox.com, where he was SVP of Consumer Marketing. usamp marketing market executive zumbox

Taoglas Names Chief Marketing Officer

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San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

X1 Technologies Hires Marketing Head

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Pasadena-based X1 Technologies announced Monday that it has appointed a new Vice President of Worldwide Marketing. The firm said it has appointed John Maxwell to the position, to lead the marketing initiatives for the firm.

Iteris Gets Market Warning

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Santa Ana-based Iteris , a developer of technology for the traffic management and transportation industry, reported late Monday that it has received a notice of noncompliance from the NYSE. iteris accounting traffic management technology accountant material weakness exchange market nyse delisting warning

Fallbrook Targets Bicycle Market

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San Diego-based Fallbrook Technologies , the developer of transmission technology, said today that it has launched a new product aimed at bicycles. The firm is aiming that the e-bike market with the new product.

LA's AET Fund Raises $50M For Entertainment Technology Investment

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A new, Los Angeles venture capital fund, AET Fund said on Wednesday that it has raised $50M to make investments in entertainment technology, and hired someone to head up its U.S. AET Fund--short for Akatsuki Entertainment Technology Fund--said it has hired Mark Linao as Principal, responsible for managing the company's $50M fund and its operations in United States. fund akatsuki entertainment technology ventura investment augmented reality

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013.

LA Ranks Second in Tech Office Market Rent Growth

L.A. Business Journal

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc

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Atlazo Finds $3.4M For Healthcare IoT Technology

socalTECH

Atlazo is developing systems-on-a-chip technology specifically aimed at use in the hearing aid, wearable, and healthcare IoT market, with ability to provide AI and machine learning support for bio-sensing and other applications. San Diego-based Atlazo , a startup developing systems-on-a-chip (SoC) semiconductors aimed at used in healthcare and Internet-of-Things (IoT) applications, has raised $3.4M in a seed funding round.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

Shift Technologies Gets $50M More

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Shift Technologies , the online marketplace for used cars which has major operations in Los Angeles, has raised $50M in new funding for the startup, the company said today. automobile market marketplace buying capital venture technologies shiftThe funding was led by Goldman Sachs Investment Partners (GSIP), and also included Draper Fisher Jurvetson (DFJ) and Highland Capital Partners. GSIP's Ian Friedman joins the company's board with the funding.

MicroPower Technologies Names VP

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San Diego-based MicroPower Technologies , the developer of solar-powered, wireless surveillance cameras, said Thursday that it has named Dave Tynan as its new Vice President of Global Marketing and Business Development.

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. Tags: Sales & Marketing Advice Startup Advice

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Smarter Digital Marketing With Smartify's Carla Bourque

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How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.