Startup Professionals Musings

MAY 8, 2021

Here are some tips from both his perspective and mine to stave off the coming summer “brain drain” and focus on the next step of employment, or starting a whole new career as an entrepreneur: Create and control your Internet image. Identify new goals based on your own definition of career success and then take action.

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Startup Tips Coach Networking 168

SoCal Tech Calendar

SEPTEMBER 10, 2016

Friday, September 16, 2016 -- Authentic Marketing Conference. This event will feature 30+ speakers delivering key takeaways in digital marketing. All of the panels will show real tips, tactics and helpful stories that the attendees can use in their field. See https://medialeaders.com/authentic-marketing-conference/.

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Conference Marketing Tips Help 100

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Set milestones and manage to those targets.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. They go about tipping the heart first, assuming the mind will follow.

Marketing 125

Marketing Tips Organization Ideas 125

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials.

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Customer Custom Marketing Tips 93

Startup Professionals Musings

APRIL 19, 2023

As a business owner or key professional, your challenge is to keep up with and stay ahead of the rapid market change today, or lose your livelihood tomorrow.

Tips 116

Tips FAQ Startup Social Media 116

InfoChachkie

AUGUST 25, 2014

During the intervening 20-years, Jeff has offered business executives numerous valuable tips, including the following: If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. Share and Enjoy.

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Tips Startup Custom Customer 239

TechEmpower

NOVEMBER 13, 2023

Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. Along with personalized tips that inspire creativity: Inject Professionalism with a Touch of Fun: Mark, as a dedicated math teacher, you likely have engaging stories from the classroom.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

Startup Professionals Musings

APRIL 7, 2023

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Tips 91

Tips Funding Startup Invest 91

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

JANUARY 9, 2019

Miku says its products works in real-time to detect and analyze the baby's breathing, sound, and motion, and tracks and graph's a baby's sleeping habits which can be browsed through a "digital dashboard".

Artificial Inteligence 133

Artificial Inteligence Marketing Tips Los Angeles 133

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it? This opens the market opportunity, you sell more, and people start to use it in different ways. Take a luxury and make it a commodity.

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

AUGUST 17, 2022

Businesses today include an increasing diversity of team members, as well as customers, due to remote work and a global market. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes. Recognize the need to appeal to a diverse audience.

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Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

OCTOBER 9, 2021

Depth in a specific business area, such as marketing or accounting, is important in understanding the internal and external processes of a business. Peers won’t be able to help you much in finding external investors, co-founders with prior experience and industry connections for distribution and marketing.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

AUGUST 13, 2021

Maintaining the velocity and flexibility to keep up with the market and competitors is a requirement for survival. Establish processes, incent innovation, and monitor progress along the way. Make innovation the requisite for long-term viability. Fail quick, fail small, learn, and move on.

Tips 170

Tips Startup Mentor Press 170

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.

Email 120

Email Marketing Web Mobile 120

Xconomy

FEBRUARY 28, 2019

Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers.

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Tips Company Companies Marketing 100

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. 51:00 One more tip from Suster on the sales world. It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. 42:00 The simpler the comp plan, the easier it is to see the shenanigans.

Software Review 300

Software Review Sales Tips Help 300

Startup Professionals Musings

JULY 27, 2020

Include any empirical evidence--including market research or technical analysis, if that's appropriate--in order to bolster your case about why you believe you will succeed. An impressive team.

Technical Advisors 162

Technical Advisors Tips Startup Equity 162

Tech.Co

JANUARY 10, 2018

If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. If you’re needing some tips to jumpstart your strategy and attract female consumers, take this advice from these female startups founders. Read more about boosting your marketing strategies on TechCo.

Tips 71

Tips Custom Customer Dollar Shave Club 71

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Content ideation tip #1: The best way to ensure your newsworthiness is to gather and analyze data.

Content 218

Content SEO Tips Ideas 218

Startup Professionals Musings

FEBRUARY 1, 2021

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity.

Ideas 159

Ideas Tips Technical Review Patents 159

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. You may have an opinion on your market-entry strategy for Europe. Meeting Dynamics (also for VC pitches but also some practical tips for board meetings).

Tips 365

Tips Email Venture Capital Blogging 365

socalTECH

SEPTEMBER 22, 2020

El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends. The company says it also offers up data on which of those ads are the top-performing ones, based on Facebook and Instagram, with tips from its experts on best practices.

El Segundo 113

El Segundo Tool Tips Marketing 113

InfoChachkie

OCTOBER 31, 2011

Richard’s Startup Tips. When entering a new market, Richard has consistently changed the rules of the game in order to put his incumbent competitors at a disadvantage. However, one is agility; the ability to quickly evaluate the results of their actions and revise their approach to reflect market realities. Tweet this quote].

Tips 264

Tips Startup Guide Media 264

InfoChachkie

OCTOBER 10, 2011

Steve’s Startup Tips. We weren’t going to go out and do market research. The resulting photo , while not particularly imaginative, is at least a departure from the formulaic, CEO standing in the foreground of their company’s logo. . We think the Mac will sell zillions, but we didn’t build the Mac for anybody else.

Tips 279

Tips Startup Santa Barbara Entrepreneur 279

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable.

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Tips RSS Ideas SaaS 182

InfoChachkie

NOVEMBER 19, 2012

As part of their job search efforts, one of the station’s producers created a montage tape of their work and sent it to a number of major-market stations, including WLS in Chicago. It was natural for Oprah to be apprehensive about assuming an unfamiliar role in the US’s third largest media market. Did this slow her down? Of course not.

Tips 279

Tips Startup Networking Entrepreneur 279

SoCal Tech Calendar

MARCH 17, 2020

Come experience the most impactful offering of digital marketing tips, strategies, and best practices, while networking with over 1000+ marketing professionals just like you! Monday, March 23, 2020 -- Digital Summit LA. See [link] (more)

Tips 100

Tips Networking Marketing 100

InfoChachkie

FEBRUARY 20, 2012

Microsoft’s success is proof that the best technology is not required in order to dominate a market. High switching costs, massive distribution and ubiquitous mindshare have combined to maintain Microsoft’s market leadership, despite their glaring technological and usability shortcomings.

Tips 275

Tips Startup IP Santa Barbara 275

Startup Professionals Musings

FEBRUARY 1, 2020

It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. Moving forward, you should expect the market volatility to increase, driven not only by customers, but by new technology, changing government regulations, and a surge in new competitors.

Tips 126

Tips Technical Review Organization Social Media 126

Both Sides of the Table

JULY 23, 2013

I have published many of these PR Tips before. It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385