Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss.

Marketing 100

Marketing SEO Web Los Angeles 100

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

SEPTEMBER 22, 2014

Los Angeles-based internet services giant j2 Global is continuing to build out its vast empire of Internet services, saying this morning that it has acquired Australian web hosting company Web24 Group Pty Ltd. j2 Global said the acquisition moves the company into the web hosting arena. Financial terms of the buy were not disclosed.

Web 159

Web Acquisition Email Los Angeles 159

socalTECH

FEBRUARY 29, 2016

Los Angeles-based ZENEDGE , a startup developing cloud-based web application firewall and cybersecurity products, said it has launched a product called ZENEDGE AI. Frayman is also the chairman and co-founder of CUJO, which is developing firewalls for the home automation/smart home market. READ MORE>>.

Artificial Inteligence 100

Artificial Inteligence Web Los Angeles Product 100

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service.

Web 153

Web Marketing Advertising Organization 153

SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Integrated marketing campaigns feature an enticing mix of content and location based information highly targeted to preferences and consumer habits.

Web 113

Web Web 2.0 AMA SoCal 113

socalTECH

JANUARY 30, 2014

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro.

Web 157

Web Product Tech Coast Angels Keiretsu 157

socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises.

Media 100

Media Marketing Web Design Web 100

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

socalTECH

JULY 10, 2012

Huntington Beach-based AnyMeeting , which provides free web conferencing and online meeting services, is announcing this morning that it is aiming at large "network marketing" firms with a new program.

Networking 206

Networking Tech Coast Angels Marketing Pasadena Angels 206

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

MARCH 18, 2013

Need to build a web application, and wish you could do it in a more intuitive, visual way? in a seed financing round, for its drag-and-drop software for building web applications. The company said it hopes to create a tool for the web development market as Adobe's Creative Suite is for visual design.

Web 164

Web Software Framework Web Development 164

socalTECH

JUNE 30, 2011

California's move yesterday to tax out-of-state, e-commerce retailers, will cause "immediate devastating loss of income" to web-based business in California, says a group focused on the affiliate marketing industry. The Performance Marketing Assocation represents affiliate marketing companies.

Web 217

Web Commerce Marketing Sales 217

socalTECH

APRIL 30, 2013

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M Coryat founded ValueClick and took it public in 2000; before ValueClick, he had founded online directory firm AAA Internet Promotions, and search engine optimization company Web-Ignite.

Search Engine Optimization 178

Search Engine Optimization Marketing Santa Barbara Seed Funding 178

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page.

Conference 297

Conference Marketing Metrics Writing 297

SoCal Tech Calendar

FEBRUARY 3, 2011

Wednesday, February 9, 2011 -- Web Analytics Wednesday. Join us for Web Analytics Wednesday, being held during the Annual Online Marketing Summit, at the House of Blues in San Diego. The event, sponsored by SiteSpect, will be from 6:30 to 8:30pm. See [link] (more)

Web 113

Web San Diego Marketing 113

SoCal CTO

MARCH 28, 2013

In Web Framework Benchmarks , there are some very interesting and surprising numbers around the performance of various web frameworks. I've found myself looking mostly at talent and time to market. You may get into the market, but just know that you are going to pay the price when you start to get traction.

Framework 175

Framework Web PHP EC2 175

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Custom 162

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

JANUARY 24, 2012

Aliso Viejo-based Buy.com , the online Internet retailer, said today that it has named Bernard Luthi as its new Chief Marketing Officer. Luthi comes to the company from NewEgg.com, where he was Vice President of Marketing, Web Management, and Customer Service. Luthi also served at PC Mall and Ingram Micro.

Marketing 157

Marketing Web Sales Customer 157

socalTECH

FEBRUARY 1, 2010

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. ValueClick acquired its Web Clients business in 2005 for approximately $141M.

Web 150

Web Westlake Village Advertising Acquisition 150

socalTECH

OCTOBER 18, 2010

Los Angeles-based Steamboat Ventures , the venture capital arm of The Walt Disney Company, has invested in a Chinese startup which provides web, video, and search analytics, Gridsum Technology. Gridsum's web analytics software is used to track online marketing campaigns; the firm said its customers include Microsoft, Coca-Cola and Lancome.

Steamboat Ventures 167

Steamboat Ventures Web Invest Venture Capital 167

socalTECH

DECEMBER 3, 2014

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. Financial details of the partnership were not disclosed. Kahuna is backed by Sequoia Capital. READ MORE>>.

Mobile 138

Mobile Software Marketing Email 138

Startup Professionals Musings

DECEMBER 3, 2021

These are all minimal-cost survival marketing efforts. Beyond these, you will likely need to budget time and dollars (up to $50,000 is not unusual) for real marketing efforts to enhance your visibility and credibility, which include branding, promotions, giveaways, and free services.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix. READ MORE>>.

Marketing 196

Marketing CalTech IP Pasadena 196

SoCal CTO

DECEMBER 10, 2012

And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. This is exactly the kind of thing I'm doing as a Part-Time CTO or Technical Advisor for startups. It just didn't dawn on me how common this need is. Strategic Technical Advisor.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Sites 154

Sites Web Search Engine Optimization Mobile 154

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Custom Customer 123