Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Arnie Kuenn business content marketing entrepreneur startup' Keep them engaged with eNewsletters.

Content 114

Content Marketing Startup eBook 114

socalTECH

OCTOBER 6, 2010

According to newScale , rPath , and Eucalyptus , the three have created a new coalition called the "NRE" alliance, which will promote the firms' integrated technology platform for the cloud computing market. The three vendors first announced the three way collaboration back in August.

Cloud Computing 167

Cloud Computing Santa Barbara Resource Platform 167

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Examples 93

Examples Content Marketing Entrepreneur 93

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

APRIL 24, 2019

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Word-of-mouth” is another form of influencer marketing, pulling in friends and new customers. Pick a niche and target audience to demonstrate commitment.

Custom 93

Custom Customer IBM IBM 93

Tech.Co

OCTOBER 26, 2017

Since 2013, when Elon Musk released his white paper for an emerging mode of transportation using low air pressure within a tube, companies around the world have answered the call to build the next generation of futuristic transportation. million in Series A financing from Sherpa Capital along with three other funds.

SpaceX 102

SpaceX Design Technology Competition 102

InfoChachkie

APRIL 13, 2015

The rewards are in the form of co-marketing dollars and commission spiffs. This point is nicely illustrated by Albert Oaten, VP Market Development at SecureDocs. I buy my cars in December. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals.

Pricing 100

Pricing Startup Sales SaaS 100

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. A good start is a classic book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Blogging 105

Blogging eBook Content Web 105

socalTECH

MAY 17, 2018

Allen Kamrava: It's technology which is a true alternative to the insurance market, the first ever. I worked in the medical field for the Kaiser HMO, and had my own surgical practice in the uber-competitive West Los Angeles market. When you push people into that cash market, it shows a tremendous savings. What is Eusoh?

Technology 165

Technology Startup West Los Angeles Platform 165

Startup Professionals Musings

JULY 11, 2018

This takes leadership from the top, and an ongoing focus on market change, customer feedback, and internal measurement and rewards. Innovations need real market feedback and iterations. Remember that the market is constantly changing, so “rinse and repeat” is the order of the day.

Satisfaction 53

Satisfaction Startup Competition Customer 53

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

InfoChachkie

JULY 25, 2012

Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization. So what are you waiting for Facebook? Monetizing calls is not the complete mobile solution for Facebook.

Netflix 191

Netflix Blogging Mobile Advertising 191

Southern California Edison Blog

SEPTEMBER 11, 2017

In order to grow our activities into the enterprise market and raise awareness successfully, we have chosen our new name—SCE Carrier Solutions—in order to announce ourselves as a viable telecom provider for carriers and enterprises while still reflecting our Edison and carrier wholesale roots.

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In today’s market, it takes more than listening to stay ahead of the crowd. There are always new competitors who are planning their arrival tomorrow.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites SEO 96

TechCrunch LA

MARCH 17, 2019

And while the market’s reaction was negative, there were folks who noted that the Model Y’s likeness to the 3 meant it was getting serious about selling vehicles. That chatter was confirmed by a new job listing for an autonomous vehicles “market specialist” based in Austin. The leaders, in Navigant’s view are: Waymo.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

FEBRUARY 1, 2011

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

MARCH 21, 2014

They encourage all enthusiasts and entrepreneurs, regardless of gender, or side of the discussion to do the same: to do personal research, read the white papers, and learn for themselves what peer to peer digital currencies have to offer.

Startup 104

Startup Venture Capital Draper Invest 104

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

JULY 13, 2012

If you want to understand more about the real trends in phone calls there are a bunch of white papers here. It turns out that these end users who supposedly find it more efficient and pleasant actually trust companies more when they have phone numbers. They seem like more real operations. But What About Mobile?

Mobile 311

Mobile Technical Review Google Screening 311

Both Sides of the Table

MARCH 10, 2015

That’s why many great sales starts with generating inbound marketing leads. If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest.

Sales 150

Sales Startup Venture Capital Funding 150