Writing Your Press Releases

SoCal Tech Calendar

Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Discover how to write for the 3 audiences that delivered-by-Internet releases can reach: media, search engines, and direct-to-public. Dana Todd, Chief Marketing Officer of Newsforce Inc.,

Niche marketing works. Here’s how.


How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Guerilla Marketing, Brad Feld Style


Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Use “switching costs” to your marketing advantage.


The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Pull out a piece of stationery that had been sitting unused for over a decade and write in longhand? And that’s a lesson for all of us in marketing.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. Then, whether you're a writer or marketer, make sure those points get into every story.

Insights and Opinions: How I Got Investors to Write Checks this Year


He recently landed a round of funding, and shares his experience here: Before you start bitching about investors not writing checks in this economy let me just say this  bullshit. I just finished our capital raise for our new company, Affordit.com and can tell you first hand that I've never seen more people eager to write checks. But it does mean that the capital markets are alive and well and you shouldn't be afraid of them.

Julie Schoenfeld On Perfect Market's New Funding


This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Right now, news organizations write off the news cycle.

Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline.

Trade Show Guerilla Marketing – Booth Babes With Beards


I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Serial entrepreneur Seth Epstein is an incredible marketer.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Simply write a great book?

RingRevenue Creates A New Performance Marketing Revenue Channel


Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was the market.

How to Quickly Build a Customer Base With Lead Generation Tools


After focusing on your site, it’s time to use an email marketing platform and move on to lead nurturing. It integrates with OptinMonster, allows you to craft beautiful emails, and more importantly, enables you to create automated workflows without writing a single line of code.

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Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Technology Council

Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG. An audience of about fifty people heard three panelists speak on “The New Business Boosters; How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off“ As that title

Marketing, Startups and Networking in Los Angeles – Cliff Allen


Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software.

Tongal | Create Together & Earn Cash

Tech Zulu Event

The best part about Tongal is anyone who wants to write, act, direct, and/or animate videos can join for free. Advertising Entertainment Marketing advertisement create creating producing Tongal Tongal.com Video writing

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Getting “Leads” does not mean money in the bank.

SEO 91

Choosing Your Features | Making Apps the Market Wants

Tech Zulu Event

If you forget everything else I write about creating an app, remember this: every app needs a hook. In our last article, I detailed the steps in trying to decide what sort of app you were looking to make.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis

Proven | Founder Interview with Pablo Fuentes. Job Markets, & The Future of Mobile

Tech Zulu Event

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. One of them is the idea that the fluidity of the job market where people used to have just one job. When we put those two things together, you see a much more fluid job market where the availability of immediate information is a big deal and more and more people are using their mobile device as their main device. But that also doesn’t mean write in short, incomplete job descriptions.

The team behind Baidu’s first smart speaker is now using AI to make films

TechCrunch LA

I think in this age and time, that’s not what we want to get into,” Xinjie Ma, who heads up marketing for rct, told TechCrunch. Let AI write the script. “A lot of studios are asking how much we price our engine at, but we are targeting the consumer market.

Innovation and Geography


skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny.

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Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces.

Interview with Sunil Rajaraman, Scripped


to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top.

What Do Industry Insiders Think Will Happen in VC in 2016?

Both Sides of the Table

” There are a lot of data points that one can observer to get a sense of the venture capital markets – both LP fundings into venture and VC financings of startups. State of the Market. We surveyed 73 LP firms to get their views on the market. Sentiment of the Market.

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The Future of Television Presentation

Both Sides of the Table

I will write way more details about this in the coming months but I thought I’d give you a sneak peak at my presentation for today. Tech Market AnalysisI will be giving a speech today on The Future of Television at the PaidContent conference in LA. Future of TV. Feel free to leave comments and we can have a discussion about the topic in the Disqus comments section. (if if there are typos in the presentation don’t bust my chops. I tend not to care about that sorta thing.

Sagewise pitches a service to verify claims and arbitrate disputes over blockchain transactions

TechCrunch LA

million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong. Sometimes smart contracts can be pretty dumb.

As Quibi reportedly seeks another $1 billion, Fiction Riot fills the programming slate for its rival service

TechCrunch LA

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. Michael Scott is simultaneously writing a pilot for linear television.

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

I went to an industry event where people actually called me self-centered for writing publicly. Startup Lessons Tech Market AnalysisIn 2006 I started using Facebook and most of my friends & colleagues thought I was strange.

Do you want to control your business destiny?


This moment is not to be spoiled by such mundane warnings from advisors or consultants to plan carefully, research the market and competition, and execute the plan with tenacity and enthusiasm. Write your own Hollywood script.

PadX Launches Home Buying And Selling Marketplace


Santa Monica-based PadX , a new startup in the real estate market, said today that it has launched a new home buying and selling marketplace in Los Angeles. The new service includes home search tools, ability to book and schedule tours, ways to connect users to a local agent, and online tools to write offers on homes. padx home marketplace real estate realestate realtor agent market house residential

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Isn’t the Overall Market Just Booming Now? .