Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Writing Your Press Releases

SoCal Tech Calendar

Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Discover how to write for the 3 audiences that delivered-by-Internet releases can reach: media, search engines, and direct-to-public. Dana Todd, Chief Marketing Officer of Newsforce Inc.,

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Use “switching costs” to your marketing advantage.

Berkonomics

The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Pull out a piece of stationery that had been sitting unused for over a decade and write in longhand? And that’s a lesson for all of us in marketing.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. Then, whether you're a writer or marketer, make sure those points get into every story.

Insights and Opinions: How I Got Investors to Write Checks this Year

socalTECH

He recently landed a round of funding, and shares his experience here: Before you start bitching about investors not writing checks in this economy let me just say this  bullshit. I just finished our capital raise for our new company, Affordit.com and can tell you first hand that I've never seen more people eager to write checks. But it does mean that the capital markets are alive and well and you shouldn't be afraid of them.

Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Right now, news organizations write off the news cycle.

Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline.

Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Serial entrepreneur Seth Epstein is an incredible marketer.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Simply write a great book?

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was the market.

How to Quickly Build a Customer Base With Lead Generation Tools

Tech.Co

After focusing on your site, it’s time to use an email marketing platform and move on to lead nurturing. It integrates with OptinMonster, allows you to craft beautiful emails, and more importantly, enables you to create automated workflows without writing a single line of code.

Tool 54

Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Technology Council

Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG. An audience of about fifty people heard three panelists speak on “The New Business Boosters; How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off“ As that title

Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software.

Tongal | Create Together & Earn Cash

Tech Zulu Event

The best part about Tongal is anyone who wants to write, act, direct, and/or animate videos can join for free. Advertising Entertainment Marketing advertisement create creating producing Tongal Tongal.com Video writing

Ideas 72

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Getting “Leads” does not mean money in the bank.

SEO 91

Choosing Your Features | Making Apps the Market Wants

Tech Zulu Event

If you forget everything else I write about creating an app, remember this: every app needs a hook. In our last article, I detailed the steps in trying to decide what sort of app you were looking to make.

Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis

Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. (

Invest 377

Proven | Founder Interview with Pablo Fuentes. Job Markets, & The Future of Mobile

Tech Zulu Event

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. One of them is the idea that the fluidity of the job market where people used to have just one job. When we put those two things together, you see a much more fluid job market where the availability of immediate information is a big deal and more and more people are using their mobile device as their main device. But that also doesn’t mean write in short, incomplete job descriptions.

Do you want to control your business destiny?

Berkonomics

This moment is not to be spoiled by such mundane warnings from advisors or consultants to plan carefully, research the market and competition, and execute the plan with tenacity and enthusiasm. Write your own Hollywood script.

Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny.

CTO 150

Sagewise pitches a service to verify claims and arbitrate disputes over blockchain transactions

TechCrunch LA

million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong. Sometimes smart contracts can be pretty dumb.

PadX Launches Home Buying And Selling Marketplace

socalTECH

Santa Monica-based PadX , a new startup in the real estate market, said today that it has launched a new home buying and selling marketplace in Los Angeles. The new service includes home search tools, ability to book and schedule tours, ways to connect users to a local agent, and online tools to write offers on homes. padx home marketplace real estate realestate realtor agent market house residential

Interview with Sunil Rajaraman, Scripped

socalTECH

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top.

What Do Industry Insiders Think Will Happen in VC in 2016?

Both Sides of the Table

” There are a lot of data points that one can observer to get a sense of the venture capital markets – both LP fundings into venture and VC financings of startups. State of the Market. We surveyed 73 LP firms to get their views on the market. Sentiment of the Market.

Slides 247

The Future of Television Presentation

Both Sides of the Table

I will write way more details about this in the coming months but I thought I’d give you a sneak peak at my presentation for today. Tech Market AnalysisI will be giving a speech today on The Future of Television at the PaidContent conference in LA. Future of TV. Feel free to leave comments and we can have a discussion about the topic in the Disqus comments section. (if if there are typos in the presentation don’t bust my chops. I tend not to care about that sorta thing.

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

I went to an industry event where people actually called me self-centered for writing publicly. Startup Lessons Tech Market AnalysisIn 2006 I started using Facebook and most of my friends & colleagues thought I was strange.

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Isn’t the Overall Market Just Booming Now? .

How Mompreneurs Can Have it All, And Some

Tech.Co

Whether it is yoga, a workout class or even just writing a journal, spend at least three to four hours on yourself a week. Inspiration Business consultant female founder Founder Los Angeles marketing mompreneurs Mother women founders

A Deep Dive into What Has Really Changed in Venture Capital

Both Sides of the Table

That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds.