5 Ways Writing a Book Will Kick-Start Business Growth

Startup Professionals Musings

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. business Jan Yager self-publishing writing a book

10 Reasons Not To Write A Business Plan First

Startup Professionals Musings

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end.

Niche marketing works. Here’s how.


How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Writing Your Press Releases

SoCal Tech Calendar

Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Discover how to write for the 3 audiences that delivered-by-Internet releases can reach: media, search engines, and direct-to-public. Dana Todd, Chief Marketing Officer of Newsforce Inc.,

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Don’t let your conversation marketing do the same thing.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message.

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Guerilla Marketing, Brad Feld Style


Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Wpromote Launches Scholarship For Students In Digital Marketing


Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. Wpromote said that entrants will be asked to write a blog post on any topic of their choice about the field of digital marketing, which will determine the winners of those three scholarships; the winners will be featured on Wpromote's digital marketing blog.

6 Key Elements Of Marketing Content To Fuel A Launch

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Then write it down.

Julie Schoenfeld On Perfect Market's New Funding


This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Right now, news organizations write off the news cycle.

Insights and Opinions: How I Got Investors to Write Checks this Year


He recently landed a round of funding, and shares his experience here: Before you start bitching about investors not writing checks in this economy let me just say this  bullshit. I just finished our capital raise for our new company, Affordit.com and can tell you first hand that I've never seen more people eager to write checks. But it does mean that the capital markets are alive and well and you shouldn't be afraid of them.

Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do brand pages convert relative to the Timeline.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Simply write a great book?

The #1 Question to Ask Before Starting Any Case Study


Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. Then, whether you're a writer or marketer, make sure those points get into every story.

How to Quickly Build a Customer Base With Lead Generation Tools


After focusing on your site, it’s time to use an email marketing platform and move on to lead nurturing. It integrates with OptinMonster, allows you to craft beautiful emails, and more importantly, enables you to create automated workflows without writing a single line of code.

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What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was the market.

5 Keys To Satisfaction From Solving Market Challenges

Startup Professionals Musings

If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Listen to your customers to arrive at acceptable and marketable solutions.

Trade Show Guerilla Marketing – Booth Babes With Beards


I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Serial entrepreneur Seth Epstein is an incredible marketer.

RingRevenue Creates A New Performance Marketing Revenue Channel


Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online.

Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Influencers and creators are small businesses and if you think about all the things that small businesses need these days to succeed, they will be repurposed for the influencer marketing space.”. Podfund , for example, writes checks sized between $25,000 to $50,000 to emerging podcasters.

Panel: How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off

Technology Council

Phil Becker writes: On Wednesday, September 24, I had the opportunity to moderate a truly interesting and educational dinner meeting of that Tech Council's Marketing SIG. An audience of about fifty people heard three panelists speak on “The New Business Boosters; How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off“ As that title

Marketing, Startups and Networking in Los Angeles – Cliff Allen


Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software.

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

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Tongal | Create Together & Earn Cash

Tech Zulu Event

The best part about Tongal is anyone who wants to write, act, direct, and/or animate videos can join for free. Advertising Entertainment Marketing advertisement create creating producing Tongal Tongal.com Video writing

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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It Leadership Tech Market Analysis

All Raise expands to new geos, launches ‘VC Cohorts’

TechCrunch LA

said Elisa Schreiber, Greylock’s vice president of marketing and a member of All Raise’s advisory committee. “We

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Getting “Leads” does not mean money in the bank.

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Choosing Your Features | Making Apps the Market Wants

Tech Zulu Event

If you forget everything else I write about creating an app, remember this: every app needs a hook. In our last article, I detailed the steps in trying to decide what sort of app you were looking to make.

7 Recommendations For Building Your Brand With A Blog

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. An informal writing style is generally recommended. blog blogger brand building pull marketing wordpress

Innovation and Geography


skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny.

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Interview with Sunil Rajaraman, Scripped


to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top.

What Do Industry Insiders Think Will Happen in VC in 2016?

Both Sides of the Table

” There are a lot of data points that one can observer to get a sense of the venture capital markets – both LP fundings into venture and VC financings of startups. State of the Market. We surveyed 73 LP firms to get their views on the market. Sentiment of the Market.

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