socalTECH

OCTOBER 4, 2010

Burbank-based Walt Disney said this weekend that it has promoted John Pleasants, the former CEO of Playdom , as co-President of its Disney Interactive Media Group , along with James Pitaro, most recently of Yahoo! Pitaro was most recently Vice President and head of Media for Yahoo! Disney said Pleasants will continue to run Playdom.

Yahoo 100

Yahoo Social Media Burbank Media 100

socalTECH

MARCH 31, 2014

Los Angeles-based MarketShare , the developer of marketing analytics software led by Wes Nichols, has bolstered its advisory team, saying today that it has added Ross Levinsohn, Tom Davenport, and Pat LaPointe to its advisory board. Levinsohn is the best known of the three, having most recently been interim CEO at Yahoo!, READ MORE>>.

Yahoo 199

Yahoo Los Angeles Software Marketing 199

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. Licht is a marketing and brand partnership consultant for AllBright, Illumination Animation, the Metrograph and Exploding Kittens. READ MORE>>.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Startup Professionals Musings

OCTOBER 30, 2021

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. In April, 1996, Yahoo! Amazon.com and Yahoo! But add another five years, and Google had made it, going public in 2004 with a market capitalization of $23B.

Yahoo 127

Yahoo IBM IBM Startup 127

SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The advertising-driven site said it was founded by Yahoo! The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers.

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

JUNE 23, 2017

Spotlite said its executives come from such companies as Google Music, Yahoo! Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. The company's offices in Los Angeles are listed in Walnut.

Walnut 149

Walnut Competition Yahoo Los Angeles 149

socalTECH

NOVEMBER 15, 2010

The company's founders are previously from Overture and Yahoo! Search Marketing. We are ex-Overture and Yahoo! Lots of marketers are feeling a lot of pain in their search marketing, and we thought there was a great opportunity here to solve that problem. First off, what is Datapop?

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

JANUARY 12, 2017

El Segundo-based Wpromote , the digital marketing firm led by Mike Mothner, announced today that it has joined the Pledge 1% movement, which pledges 1 percent of the company's employee time towards working with local non-profits. Salesforce, and Yahoo. READ MORE>>.

El Segundo 100

El Segundo Yahoo Training Activity 100

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. READ MORE>>. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MARCH 28, 2017

Simon as its Chief Marketing Officer. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

APRIL 3, 2017

She also has served at Yahoo, AOL, Sharecare, and Everyday Health, along with working as a news anchor and reporter at CBS and ABC affiliates in South Carolina and New York. Independa said Willey will head up strategy, marketing, sales and partnerships for the company. READ MORE>>.

Yahoo 124

Yahoo San Diego News Report 124

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 20, 2015

Pasadena-based Guidance Software said this morning that it has named Michael Harris as its new Chief Marketing Officer. Harris also has served at Idealab, Adapt Technologies, Yahoo''s Overture Services Division, FileNET, and Stac Software. guidance software executive idealab j2global michael harris marketing' READ MORE>>.

Idealab 100

Idealab Software Yahoo Pasadena 100

socalTECH

DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. Porch''s founders are split between Seattle and Southern California. and Microsoft. READ MORE>>.

Demand 225

Demand Media Southern California Santa Monica 225

socalTECH

APRIL 23, 2013

Encino -based uSamp , which provides technology to enable market research and survey panels, has tapped into its stable of survey respondents to figure out how many companies now allow employees to work remotely. Yahoo CEO Marissa Meyer put the company''s new policy in place in February, igniting a firestorm of controversy.

Encino 170

Encino Company Companies Sample 170

socalTECH

FEBRUARY 23, 2017

Before joining Rubicon Project, Day had been Chief Accounting Officer at ReachLocal, and also served at Overture and Yahoo Search Marketing, co-founded SignJammar, and also served at Spot Runner, in addition to a long career at PricewaterhouseCoopers and Arthur Andersen. Day reports to Rubicon Project's founder and CEO, Frank Addante.

ReachLocal 113

ReachLocal Yahoo Advertising Los Angeles 113

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

SEPTEMBER 29, 2016

Santa Monica-based Event Farm , which develops event marketing software, has acquired Boston-based event software company Attend , as an expansion of the company's reach. Event Farm counts such clients as Google, Facebook, Yahoo, Lamborghini, WIRED, SpaceX, and NASCAR. READ MORE>>.

Software 100

Software Santa Monica Company Companies 100

InfoChachkie

SEPTEMBER 10, 2012

About a decade ago, when Yahoo! I recall speaking with then VP of Marketing Karen Edwards about Yahoo's success. She was adamant that one the primary reasons Yahoo beat its initial competitors, including Lycos, Excite and AltaVista, was because (paraphrasing), "Yahoo was the coolest company in Silicon Valley.

Yahoo 205

Yahoo Company Companies RSS 205

socalTECH

MARCH 19, 2009

Venice, California-based Topspin , a developer of software focused on helping musicians market and distribute their work, launched an upgrade to its product Wednesday at the SXSW festival. The firm is backed by Redpoint Ventures and The Foundry Group, and its CEO is Ian Rogers, former GM of Yahoo Music. READ MORE>>.

Software 100

Software Marketing Redpoint Venice 100

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. Here is our list: Hootsuite. ConstantContact. Yext puts you on the map. Conclusion.

Software Review 44

Software Review Tool Software Marketing 44

socalTECH

SEPTEMBER 1, 2015

Rogers had been CEO at Beats Music, and previously had run music marketing technology developer Topspin Music, which was acquired by Beats back in 2014. Prior to Topspin, Rogers had headed up Yahoo Music. It's unclear if Rogers will remain in Los Angeles. READ MORE>>.

Southern California 100

Southern California Yahoo Los Angeles Startup 100

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

DECEMBER 17, 2013

Chuang is currently Chief Technology Officer at Oversee.net,and also has served at such companies as Yahoo! Search Marketing, YP.com/AT&T Interactive and Chegg. Chuang is also a mentor at Muckerlab. Laudville, which is led by Phoebe B.

Oversee.net 190

Oversee.net Chief Technology Officer Entertainment Yahoo 190

socalTECH

MAY 17, 2018

EAT Club, which is based in the Bay Area, says that Los Angeles is one of its two primary markets. In a related move, the company said it has named Doug Leeds, former CEO of IAC Publishing, as its CEO; Leeds was most recently a Executive in Residence at August Capital, and also served at Yahoo and Overture, among other companies.

High Tech 100

High Tech Yahoo Los Angeles Capital 100

socalTECH

JULY 17, 2012

Los Angeles-based online marketing and domain firm Oversee.net has named Gene Chuang as its new Chief Technology Officer, the company said today. He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. READ MORE>>.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171

socalTECH

NOVEMBER 23, 2009

Santa Monica-based Topspin Media , the developer of music and band marketing software headed by former Yahoo Music GM Ian Rogers, said over the weekend that it has added Andrew Mains as its new VP Artist Relations and Services. Topspin is developing software tools to help musicians market and distribute their music. READ MORE>>.

Media 145

Media Yahoo Redpoint Santa Monica 145

socalTECH

DECEMBER 14, 2011

Encino-based uSamp , the online provider of survey panels for the market research industry, said today that it has named Justin Wheeler as its Vice President and General Manager for SurveyBuilder. Wheeler has previously served at such firms as SpotRunner, Yahoo!, uSamp supplies panelists for online surveys and market research.

Encino 140

Encino Yahoo Research Marketing 140

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Custom 106

socalTECH

MARCH 22, 2016

Los Angeles-based mobile dating app developer Tinder announced a major addition of executives to the company, saying it has named Ferrell McDonald as Chief Marketing Officer, Maria Zhang as VP of Engineering, Derek Callow as VP International, and James Kim as VP of Finance.

Yahoo 100

Yahoo Entertainment Mobile Los Angeles 100

socalTECH

MAY 3, 2012

Los Angeles-based Topspin , the developer of music marketing software and services for artists, which is led by former Yahoo Music GM Ian Rogers, has linked with music and video distribution company TuneCore , the firm said today. Financial details of the partnership were not disclosed. READ MORE>>.

Yahoo 157

Yahoo Los Angeles Software Marketing 157

socalTECH

APRIL 6, 2011

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

Startup Professionals Musings

JANUARY 12, 2019

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. In April, 1996, Yahoo! Amazon.com and Yahoo! But add another five years, and Google had made it, going public in 2004 with a market capitalization of $23B.

Startup 111

Startup Yahoo IBM IBM 111