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Betterworks Raises $1.5M

socalTECH

Craig has recruited the co-creater of Zynga's Farmville game, Sizhao Yang, as well as George Ishii, who was co-founder of Geni.com and Yammer, as co-founders. BetterWorks looks to be scaling up dramatically; the firm currently has eight open positions listed on its web site for everything from engineers to marketing director.

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OneLogin Gets $1.5M For Identity Software

socalTECH

Los Angeles-based OneLogin , a new startup tackling the identity and access management software market, said Friday that it has raised $1.5M OneLogin said its single sign-on software is being used by such partners as Yammer, Colby Community College and Transwest. in a Series A funding round. READ MORE>>.

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Pearl, the healthcare spinout from LA-based AI startup, GumGum, raises $11 million

TechCrunch LA

The company has raised $11 million in financing from undisclosed strategic investors and Craft Ventures, the investment firm set up by former Yammer founder, David Sacks. “The thing with dentistry is that it’s always somehow the forgotten medicine, but it’s such a massive market opportunity,” says Tanz. .

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. David Schwartz, Vice President, Corporate Development of Yammer David Schwartz is the Vice President, Corporate Development, at Yammer Inc., a social networking site for families), where the Yammer technology was developed.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Great posts.

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The Perfect Pithy And Productive Investor Pitch

InfoChachkie

For instance, in a crowded market, a highly differentiated one-liner might make the difference between a startup generating meaningful investor discussions and languishing in obscurity. Ebay+Soundcloud = us" and "FLIMBY=Yammer+Delicious+Gotomeeting.". Yammer for Education) & explanatory (e.g., AngelList Differentiation.

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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

That''s important in how we market. We''ve very much taken a play out of the Yammer playbook. Yammer used this to create lead generation from the top down. Yammer did that very adeptly, and I think that fits extremely well with our model. Another aspect we''ve included is the ability to self-provision your own network.

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