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Report: MySpace Raising $50M For Music Domination

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A report this morning from Business Insider says that Irvine-based Specific Media , the parent company of MySpace , is seeking to raised $50M to turn MySpace into a "Spotify killer". Specific Media is now known as Interactive Media Holdings. READ MORE>>.

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MySpace Acquired By Specific Media

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Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal. READ MORE>>.

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Specific Media Names New Marketing VP For MySpace

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Irvine-based Specific Media is bolstering its marketing team for MySpace , the company announced today, and has appointed Al Dejewski as its new Senior Vice President of Global Marketing. Specific Media said Dejewski will head up marketing for MySpace, as well as the company's other consumer and business facing brands.

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Viant, Owner of Specific Media and MySpace, Acquired By Time Inc.

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Irvine-based Viant , the parent company of Specific Media and Myspace , has been acquired by publisher Time Inc. , Viant, which is led by Tim Vanderhook, was founded in 1999 as Specific Media, and acquired Myspace back in 2011. the companies said this morning. Financial details of the asset deal were not announced.

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Specific Media Pares Staff As It Digests MySpace

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Irvine-based Specific Media has cut a small amount of its staff, as it continues to absorb its buy of Los Angeles-based MySpace. Specific Media would not confirm the exact extent of its cuts, but reports say the cuts were less than 8 percent of the firm. READ MORE>>.

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Myspace Hails Launch Response

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Los Angeles-based Myspace has a new design, new owner, and is hoping for some new users with its brand new, music-focused, user interface--and says that so far, the response is good. Myspace also said that 34 percent of the traffic to its new site is coming from mobile users. music networking social launch myspace' READ MORE>>.

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Myspace Racks Up Registrations

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Beverly Hills-based > Myspace is claiming growth in its users, saying that it has added over 1 million new signups to the service, after it launched a new Myspace Music Player. Myspace says it is now adding around 40,000 new registrations a day, driven by its music player. The new music player was launched in December.