Freeletics raises $45M for its AI-powered mobile fitness coach

TechCrunch LA

The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. One of Europe’s most popular fitness applications is poised to flourish in the U.S.

Coach 262

Mammoth Media Finds $13M For Mobile Entertainment

socalTECH

Los Angeles-based Mammoth Media , a startup that says it is developing mobile-first media, has raised $13M in a Series A funding round, the company disclosed on Tuesday. scienceinc vatere benoit capital venture enteratinment mobile media mammothThe company, co-founded by CEO Benoit Vatere, and incubated at venture studio Science Inc., said the funding was led by Greylock Partners and also included Science Inc.

MobiGirl Media Targets Mobile Ads For Girls

socalTECH

If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders.

Mobile 182

Loop Now Launches Short Form, Social Media App, Firework

socalTECH

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. According to the startup, its "social mobile content app" allows creators to share premium content, and also provides new, original streaming content from "emerging talent", which it calls "Fireworks Originals".

Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there''s a huge subculture of games targeted at iPhone-carrying girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls.

Mobile 223

Beachfront Media Debuts Mobile Video Ad Product

socalTECH

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. Beachfront said the new product provides programmatic video ads for mobile video advertising, which combines both real-time-bidding (RTB) with private marketplaces and programmatic inventory. beachfront media mobile video advertising programmatic market

Mobile 125

Maple Media Finds $30M For Acquiring Mobile Apps

socalTECH

Los Angeles-based Maple Media , a new startup led by startup veteran Clark Landry, along with Jam City veteran Michael Ritter, has raised $30M in a funding round from Shamrock Capital, the company announced this morning. The startup said it will acquire, manage, and operate mobile applications in the utility, productivity, games and entertainment areas. maple media mobile clark landry venture capital shamrock private equity

Mobile 109

Demand Media Extends Pluck To Mobile

socalTECH

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today. Demand Media said that Pluck now includes new tools for software developers, to provide native experiences and creation of community features on mobile phones, including support for Objective-C on the Apple iOS, as well as Java for Google Android applications. demand media pluck brand community mobile iphone android

Demand 155

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow.

Mobile Media Summit West

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Mobile Media Summit West. What's the best way to use Mobile in a marketing mix? How can mobile work best for branding and direct response performance? How are leading brands and agencies using mobile to not just reach, but engage their audiences? The Mobile Media Summit has the answers. What opportunities are available right now and what will be available later this year.

Mobile 100

Snap Launches Media Startup Accelerator

socalTECH

The accelerator said it will invest $150,000 into ten different "creators" and startups focused in the media area. According to reports, the company's accelerator is specifically focused on people building media projects for mobile devices. snap startup accelerator discovery media mobileVenice, California-based Snap , the parent company of Snapchat, is launching a new startup accelerator, named "Yellow", the company disclosed on Wednesday afternoon.

Media 100

UberMedia Sells Managed Media Business Unit To LA's Gimbal

socalTECH

Pasadena-based UberMedia , the Idealab-backed developer of mobile analytics software, said this week that it has sold its managed media business unit to Los Angeles-based Gimbal. Gimbal--previously known as The Mobile Majority--develops proximity and location management software, and is led by CEO Rob Emrich. UberMedia now develops mobile analytics and location intelligence software, but got its start a long time ago before the pivot developing mobile clients for Twitter.

Mobile Roadie Snags Exec From Topspin Media

socalTECH

Los Angeles-based Mobile Roadie , the developer of branded mobile apps for celebrities, musicians, and brands, has snagged a VP away from fellow Los Angeles firm Topspin Media. According to Mobile Roadie, it has added Andrew Mains as its Chief Operating Officer. Mains was most recently VP Sales and Marketing at Topspin Media. mobile roadie topspin media executive music apps

Mobile 126

Demand Media Names Kirby As Mobile Head

socalTECH

Santa Monica-based Demand Media announced today that it has named Michael Kirby as head of its mobile efforts. Kirby has been appointed SVP & GM, Mobile, to lead the company's mobile strategy. Kirby joins Demand Media from GOGII, where he was Chief Revenue Officer. He also has served at Activision, FOX Sports Interactive, Fox interactive Media, and Intermix Media. demand media executive gogii mobile

Demand 116

Evolve Media, AdColony In Mobile Ad Partnership

socalTECH

Los Angeles-based Evolve Media COrp and fellow Los Angeles online ad firm >b>AdColony , which is a division of Jirbo , said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. AdColony operates a mobile video ad network; Evolve Media is the parent firm of Gorilla Nation, AtomicOnline, Springboard Video, and Double Helix. evolve media adcolony advertising mobile

Fighting Back Against Mobile Phones in the Bedroom

Both Sides of the Table

Technology is of course a dual-edge sword but the media discussions of how it affects human interactions all too often focuses on the downsides. Numerous articles point out the “ sitting is the new smoking ” and if so then “mobile phones are the new crack.”

Mobile 403

Will Packer Media Buys xoNecole

socalTECH

Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series. will packer media xonecole production content lifestyle urban merger acquisition brand

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify

Mobile 232

Break Media Sees Move Towards Mobile

socalTECH

Los Angeles-based online publisher Break Media is reporting this morning that it is seeing a shift towards mobile access on the company's various websites. According to Break, twenty two percent of its video views are now happening on mobile or other consumer entertainment devices. The company said it gets an average of 100,000 mobile app visits a day, and around 10 million monthly mobile visits. break media mobile access video

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. An obvious vector for me would be software for the media industry. media journalism

Maple Media Acquires Banana & Co. Gaming Portfolio

L.A. Business Journal

Mobile advertising firm Maple Media announced Monday it acquired the intellectual property rights to San Francisco-based game developer Banana & Co.’s s game portfolio

Mobile LAVA: Mobile Local Media Opportunities and Challenges

SoCal Tech Calendar

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

Younity Launches New Home Media Server Software

socalTECH

San Diego-based Younity , the developer of file sharing software led by Erik Caso, said today that it has launched a new, desktop-to-desktop home media server product. The company said its updated software lets user access all of their file and media content from any device, via a simple user interface. The company's software previously had only supported accessing media files from mobile devices; the new update now allows users to access media files from desktop to desktop.

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

socalTECH

Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013.

Scopely Raises $55M For Mobile Games Empire

socalTECH

Los Angeles-based mobile game developer Scopely has raised a big, $55M funding round, the company said today, to help grow the company's catalog of mobile games. According to Scopely, the new financing round was led by Greycroft Growth Fund and Elephant Partners, and also included Evolution Media Capital, the joint fund of CAA and TPG Growth, along with Highland Capital, Sands Capital Ventures and Take-Two Interactive.

Mobile 154

Briabe Media Finds $2M

socalTECH

Venice, California-based Briabe Media , a mobile marketing firm targeting Hispanic, African, and Asian American consumers, said today that it has raised more than $2M in funding. Briabe Media offers up mobile advertising targeted at ethnic audiences, and is headed by James Briggs. briabe media mobile marketing venture capital internet

Media 158

Salem Media Buys Instapray App

socalTECH

Camarillo-based religious broadcaster and publisher Salem Media Group has acquired its own, mobile app, called InstaPray , the company said late Thursday. Salem Media said the addition to its Salem Web Networks arm helps expand its portfolio of Christian websites and apps. salem media religious mobile software developer merger acquisition

Media 109

Interview with Clark Landry, Maple Media

socalTECH

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What we're trying to positions ourselves as, and it might sound touchy-feely, is a friend to app developers and app owners who have mobile applications. What was appealing to you about the mobile app area?

Media 135

TapIt Media Acquired By Phunware For $23M

socalTECH

Irvine, California-based TapIt Media Group , the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware , the two firms announced Wednesday. TapIt Media was advised by Siemer & Associates in the deal.

Media 176

More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms.

Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities. Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth andMichael Boland to share authoritative insights into the top trends, marketevents, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 109

Mobile Roadie Powers Swiss Newspaper App

socalTECH

Los Angeles-based Mobile Roadie , the mobile apps developer, said today that it has inked a partnership with Consenda , a media software firm, to provide mobile news applications for newspapers in Switzerland. According to Mobile Roadie, it has developed mobile apps for Consenda which helps local and regional newspapers through a system called LocalPoint. mobile roadie switzerland media distribution newspaper smartphone cell consenda

Mobile 172

Local Corporation Launches New Mobile Ad Product

socalTECH

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local

Mobile 170

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. APP WATCH – Spotlight on the hottest mobile applications.

Beachfront Media Adds HTML5 Support

socalTECH

Beachfront Media , the developer of video publishing tools, said today that its Beachfront Builder software now supports HTML5 applications. The firm said the new support allows companies to support the mobile web, in addition to the company's existing, native apps for the iPhone, iPad, and Android. Beachfront Media is headed by Frank Sinton. html5 mobile software publishing video mefeedia media beachfront

Media 135