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Digiday Mobile

SoCal Tech Calendar

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100
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Specific Media Targets Consumers By The Car They Drive

socalTECH

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. specific media auto targeting advertising online automotive'

Media 138
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams.

Mobile 329
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Fighting Back Against Mobile Phones in the Bedroom

Both Sides of the Table

Technology is of course a dual-edge sword but the media discussions of how it affects human interactions all too often focuses on the downsides. Numerous articles point out the “ sitting is the new smoking ” and if so then “mobile phones are the new crack.” And I feel great about it.

Mobile 150
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV.

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Mobile Experience 2.0

SoCal Tech Calendar

Wednesday, May 13, 2009 -- Mobile Experience 2.0. After years of dialog on mobile convergence, what has actually converged on the mobile platform is the high quality experience, spurred by innovations in Media Content (Video, Music, Movies, T.V.), in an open Forum at UCLA. See [link] (more).

Mobile 100