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ReachLocal Launches New SEO Offering

socalTECH

ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. The new product works directly with its new marketing automation software, ReachEdge, and is the first search engine optimization product to come from ReachLocal.

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Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Concerns Keeping You From Social Media

Tech Coast Venture Network

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Do you agree? #2 Some companies simply don’t care.

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Covario Hires Bizdev VP

socalTECH

Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Covario develops software used to optimize search advertising, display advertising, and organic search. Johnson joins the firm from iCrossing, where he was a Senior Vice President. FTVentures, and Voyager Capital. READ MORE>>.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Traditional media companies published their stories on the web. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I’ve already covered my case for in-stream advertising.