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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. Techbizconnection. Which is better for Lead Generation? They tell you that your company must have a Facebook fan page and a Twitter following.

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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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Wpromote Brings Digital Marketing To Nonprofits, Charities

socalTECH

According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

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imFORZA Spins Out of The Design People

socalTECH

imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People.

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Convertro Launches New Product

socalTECH

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

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Local.com Drops LEC Billing Acquisitions

socalTECH

The company also explained it will make its platform available to yellow pages and regional media publishers. Tags: local.com local paid search advertising. Local.com said it will instead focus on traditional local business products, charged at $1795.00 READ MORE>>.

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CPC Marketing Firm Bardon Advisors Acquired

socalTECH

According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.

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