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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. I’m sure it probably resonants with how most of you read the web. Give people massive price increases on most media and they’ll abandon it.

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TeleSign Partners For Improved Security

socalTECH

Los Angeles-based TeleSign , the developer of two-factor, phone authentication services which are used by Internet retailers and web sites to protect against online fraud, has linked with a provider of device identification and fraud prevention serviecs. READ MORE>>.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

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Break Media Launches New Site

socalTECH

Los Angeles-based Break Media , which operates a number of web sites focused on the young male demographic, announced this morning that it has launched a new website, MadeMan.com. The new property will be managed by Break Media VP Jonathan Small. The new property will be managed by Break Media VP Jonathan Small.

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Interview with Neville Spiteri, TheBlu

socalTECH

Neville Spiteri is co-founder of Venice-based WEMO Media (www.wemomedia.com), a new, digital studio whose flagship product is TheBlu (www.theblu.com) an online, interactive experience focused on the world's oceans. Our focus is really what we refer to as globally shared media. We spoke with Neville about the company: What is theBlu?

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MySpace Debuts New Timberlake Design

socalTECH

MySpace , the online social networking site which is now owned by Specific Media, has finally rolled out its new, Justin Timberlake-inspired web design, in conjunction with the release of a new single from Timberlake and JAY Z. READ MORE>>.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Lee Essner is formerly a senior exec from WeddingChannel and has much experience in running a successful web property. Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. It is no wonder web content players with large audiences are all inking deals with them now.

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