PublishThis Powers Cox Media Site


Los Angeles-based PublishThis , the developer of publishing technology which is headed by Matt Kumin, is powering the content for a new Cox Media site, the firm said today. site, which is focused on politics, news, and lifestyle content for the center-right. publishthis curate media publishing software

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Media 101

Pasadena's ArtCenter College Of Design, 3D Avatar Site IMVU Team


The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world. pasadena center college design artcenter student school avatar social media networking

Break Media Analyzes Men With New Site


Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break said the new site is designed as a new tool for brand marketers, to help them gain "actionable intelligence" about the male demographic. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

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Famous Birthdays Launches Spanish Site


Los Angeles-based Famous Birthdays , the online information provider led by Evan Britton, is expanding into the Spanish language market, with a new Spanish site called Famous Birthdays Español. According to Famous Birthdays, the new site will provide its brand, technology, and user experience to the Spanish market. The company says it now has 25 full-time staffers working on its websites, with eight English-to-Spanish translators who are working on the new site.

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Demand Media, Tyra Banks Announce Fashion Site TypeF


Los Angeles-based online publisher Demand Media and celebrity Tyra Banks said Tuesday that they have officially named the new fashion and beauty site the two are working on together, as TypeF. typef demand media tyra banks fashion model celebrity content publishing

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Demand Media Ties With Tyra Banks On Beauty, Fashion Site


Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. According to Demand, Banks' beauty and entertainment firm Bankable is in a deal to develop a Web site, online video offerings, and mobile applications. Financial details of the partnership between Banks and Demand Media were not disclosed.

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Silicon Beach Dec. 7: Fandom Site Movie Pilot Acquired by France’s Webedia Digital Media Group

L.A. Business Journal

Fandom site Movie Pilot acquired by France’s Webedia Digital Media Group, LAPD warns drivers navigation apps may steer towards fires and Boeing CEO Says ‘We will beat SpaceX to Mars

SpaceX 100

ShowUhow Links To Social Media Sites


San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. showuhow social media sales product information ecommerce twitter facebook

Harvest your social media contacts


You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.

Evolve Media Buys Pet Publisher Dogtime Media


Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of and Evolve Media said the two sites reach over 1.6 Evolve Media said that Dogtime Media becomes part of Totallyher Media, the female and family focused arm of Evolve Media, due to the "largely female" readership of the sites.

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Specific Media Adds Trio Of Auto Sites


Irvine-based Specific Media , which operates an online advertising network, said today that it has gained three new exclusive publishing partners. Specific Media said its Exclusive Publisher (EP) program gives advertisers exclusive, third-party access to popular online properties, and is specifically targeted at brand advertisers. Tags: specific media automobile classicars cardomain zeroto60 advertising network

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Jukin Media In Content Partnership With Japanese MCN On New Site


Culver City-based Jukin Media , which licenses and distributes viral, user-generated content for the TV, web, and other platforms, has inked a new content deal with Japanese MCN UUUM , the two announced this morning. The company said they will launch a site called Video Pizza , specifically aimed at Japanese audiences, and which will include Japanese talent and be produced specifically for Japanese viewers. jukin media content youtube youtuber japan international uuum viral video

How Facebook Videos Can Boost Your Social Media Campaign


We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Evolver Launches New Avatar Tool For Social Media Sites


Aliso Viejo-based Evolver , the online avatar software site developed by Darwin Dimensions, said Thursday that it has launched a new web site that allows end users to create avatars for social media sites like Facebook and MySpace. According to Darwin Dimensions, the new site, , allows social media enthusiasts to easily create and upload customized, animated avatars for their social media accounts.

Break Media Launches New Site


Los Angeles-based Break Media , which operates a number of web sites focused on the young male demographic, announced this morning that it has launched a new website, According to Break, the new site will focus on product reviews, including "gadgets, gears, fashion, sports, and more." The new property will be managed by Break Media VP Jonathan Small. Tags: break media mademen male content

Break Launches Hispanic Site


Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break said the new site's premier sponsor is Toyota. Tags: break hispanic media tuvez male content entertainment video

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CoreLogic Creates New Natural Hazard Risk Site


CoreLogic explains that the new site comes as a result of increase in natural catastrophes such as the Northern California wildfires. According to CoreLogic, the new "information hub" will offer individuals, media and companies high-level analyses and up-to-date data insights on the immediate risks natural catastrophes pose to properties across the country.

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Jim Sterne metrics social media ROI

Will Packer Media Buys xoNecole


Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Will Packer Media said it will accelerate growth of xoNecole, adding video, social and mobile offerings, plus a newsletter and event series. will packer media xonecole production content lifestyle urban merger acquisition brand

Hunker Launches New Home Design Site


A new, online home design site, called Hunker , launched today, focused on home design, home tours, product recommendations, personal essays, and helpful information for homeowners and apartment-dwellers. The new site comes from Santa Monica-based Leaf Group --which, until recently, was known as Demand Media--and offers up its own site, plus also reach into Facebook and Instagram.

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Demand Media Opens TypeF


Santa Monica-based Demand Media has opened up access to its new fashion and beauty website, , which it has partnered with Tyra Banks to develop, the firm said today. Demand Media and Bankable, Tyra Banks' development firm, announced the deal to create TypeF in February.

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Global Fitness Media Launches New Fitness Site


Los Angeles-based Global Fitness Media has officially launched its fitness web site FitOrbit , focused on helping users connect with fitness trainers and track their fitness training and meal planning online. According to Global Fitness, its new FitOrbit site will provide everything a user needs in a daily fitness plan, including meals, recipes, nutritional information, and multimedia exercise instructions, in addition to access to hundreds of personal trainers.

Sites 100 Enhances Site


Los Angeles-based , the online social media and networking site headed by J.R. According to Johnson, the site has just launched a new Questions feature, which allows users to ask others about information; moved up the prominence of its Discussions feature; and also improved its photo embedding tool. Tags: lunch social media networking questions answer reviews Johnson, told its users today that it has made a new set of updates to the service.

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Launch Media's David Goldberg Passes Away


David Goldberg , who had founded LA's Launch Media, has passed away suddenly, while on vacation. Yahoo acquireed Launch Media back in 2001, eventually renaming the site to become Yahoo Music. david dave goldberg launch media facebook surveymonkey death obit yahoo

Media 170 Launches Redesign Of Site


Santa Monica-based , the health and fitness site run by Demand Media, is launching a redesign of the site today, splitting content into verticals focused on men and women. In an interview, Dan Brien, General Manager of the site, told socalTECH that the changes came after the firm began analyzing how men and women were using the site, extensively profiling how the two groups were using the content and tools on the site.

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

Adconion Media Buys Smartclip


Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. adconion media merger acquisition smartclip advertising network joost

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Hydra Launches Education Site


Hydra said the new site will provide information and resources for those students, including a directory of schools and information on schools that might interest them. Tags: hydra media advertising education mydegreefinder Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, , specifically aimed at students looking for higher education degree programs.

Attn: Gets $18.5M For News Site


West Hollywood-based Attn: , a company which publishes an online news site focused on social topics like economic mobility, civil rights, education, criminal justice, and the environment, has raised $18.5M According to the LABJ, the funding came from Evolution Media Partners, Marc Rowan, RTS Ventures, Paul Wachter, Main Street Advisors, Seacrest Global Group, Cash Warren and Ross Levinsohn.

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CPMs Highest For Newspapers, Sports Sites


Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. for newspaper sites, and $6.29 for sports sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56 Other high CPM earners are general news sites, at $6.14 CPM, and entertainment sites at $4.75.

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Evolve Media Buys,


Los Angeles-based Evolve Media Corp. , the parent firm of AtomicOnline, SheKnows, and a network of other digital media sites, announced this morning that it has acquired two sites-- , focused on reality entertainment, and , a green living site.

Evolve Media Buys


Los Angeles-based Evolve Media Corp. , the online media company that owns AtomicsOnline, Gorilla Nation, and SheKnows, continues to expand its empire, saying this morning that it has acquired pregnancy community

Media 158 Takes On Mommy Sites


Television celebrity Brooke Burke and Internet entrepreneur Lisa Rosenblatt said Monday that they have acquired , an online site focused on mothers, and relaunched the site--powered in part by content from Demand Media, the online media firm headed by Rosenblatt's husband, Richard Rosenblatt. Brooke Burke and Lisa Rosenblatt will act as co-CEOs for the site.

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Have you set your social media listening posts?


There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise.