Harvest your social media contacts

Berkonomics

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.

How Facebook Videos Can Boost Your Social Media Campaign

Tech.Co

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Create for Social.

The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites.

Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise.

Spreeify Adds New Social Media Giveaway and Promotions Product

socalTECH

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. spreeify social media giveaway promotions startup promotional marketing software

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social networking is powerful huh? Another great example of the power of social media and customer service.

ShowUhow Links To Social Media Sites

socalTECH

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. showuhow social media sales product information ecommerce twitter facebook

Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). But the web site visitors are accurate. I keep my blogs separate from by company web site.

CitizenHawk Takes On Social Media Monitoring

socalTECH

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. The firm, which is backed by Maveron, said that its new tool allows companies to monitor what people are saying about them and their brands, on popular social networking sites. citizenhawk social media monitoring brand protection software

LA Looks To Prove It's A Social Media Mecca

socalTECH

Los Angeles is looking to prove it is a center of the social media universe next week, with a roster of events for Social Media Week Los Angeles. The local LA events are being run by social media firm SocialRadius, which is run by Michael Terpin.

Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Just as currency inflation debases money, so social inflation debases relationships. Ignore what social networks and social media looks like today.

Evolver Launches New Avatar Tool For Social Media Sites

socalTECH

Aliso Viejo-based Evolver , the online avatar software site developed by Darwin Dimensions, said Thursday that it has launched a new web site that allows end users to create avatars for social media sites like Facebook and MySpace. According to Darwin Dimensions, the new site, Avatara.com , allows social media enthusiasts to easily create and upload customized, animated avatars for their social media accounts.

Active.com Brags About Social Media Growth

socalTECH

San Diego-based Active.com , the sports and fitness site owned by Active Network, is bragging today that it has reached more than one million social media fans. Those fans include both Facebook fans and Twitter followers, as well as other social sites. The firm said it saw a 297 percent increase in its social media fan base over the past year. active network sports fitness social media twitter facebook gamification

SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. The company said its new SheKnows Connect social media platform connects into sites such as Facebook and other social networking services, allowing users to challenge their friends to "dares". sheknows evolve media content publishing

BAT Launches Social Media Efforts With Celebrities

socalTECH

Irvine-based Brand Affinity Technologies , the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. Financial details of the new social media campaign wins were not announced. BAT said that its platform allows advertisers to tap into online fan communities on such sites as Facebook and Twitter. brand affinity technologies social media celebrity advertising

5 Biggest Social Media Mistakes Made by Entrepreneurs

Tech Zulu Event

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business.

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. The capability for a social app to monetize is now the new standard – like it or not.

Social Media ?? Beyond Targeted Ads

SoCal Tech Calendar

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience. SDSIC. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

Social Media Marketing

SoCal Tech Calendar

Tuesday, February 16, 2010 -- Social Media Marketing. Having a comprehensive Social Marketing plan is crucial nowadays to keep up with your customers. Whether you are monitoring your brand, driving traffic to your site, providing customer support, or selling a product, Social Marketing is an absolute must. AccessEN.

More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms.

CrownPeak Takes On Social Media

socalTECH

Los Angeles-based CrownPeak has set its sights on the social media space, saying this morning that it has launched a new product which publishes content into social networking sites such as Twitter, LinkedIn, and Facebook. According to Crownpeak, the new product is called the Crownpeak Social Media Publishing Console, and will help marketers manage publishing content to both their own web sites and those social media sites.

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations.

X1 Discovery Takes On Social Media Discovery

socalTECH

X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. Leveraging the technology of X1, X1 Discovery said it provides a platform to collect, authenticate, search, review, and produce electronically stored information from social media sites such as Facebook, Twitter, and LinkedIn.

Social Media Marketing

SoCal Tech Calendar

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. Over the past few years, social networking sites have experienced explosive growth. German American Business Association.

Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Tags: marketing media social advertising break apogee

MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results

SoCal Tech Calendar

Wednesday, February 22, 2017 -- MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results. Join Rick Kanter, founder of LA-focused e-commerce and lifestyle site barrio.la, as he demystifies today’s trends and breaks down how to plan and execute your digital strategy. You’ll leave with DIY skills, a practical resource guide, and new confidence about maximizing your social media potential.

Tips 100

Insights and Opinions: Using Social Media To Find Prospects

socalTECH

For our Insights & Opinions section this morning, Serena Ehrlich , SVP Social Media at Startup Army , gives a quick primer on using social media to promote your startup.There are lots of ways to use social media to build a reputation and to reach prospects! Set up accounts on YouTube and Mixx (try Tubemogul.com) and use these videos to highlight the best of your presentations Create a commercial for yourself, put on above sites.

Social Media to Build Reputation and Reach Prospects – More Ideas

SoCal CTO

Based on a question I posted in LinkedIn, Serena Ehrlich posted How to Use Social Media to Find Prospects. and provides the following list of suggestions for ways to use social media to build a reputation and to reach prospects. That said, for professional speakers, they definitely should be thinking about video on their site to show them in action. Couple of additional thoughts… First, have a photo ready so you can add it to any social networking site.

Ideas 150

Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. According to the brand-ranking database Engagement DB, companies embracing social media grew revenues by 18 percent in the past 12 months. Brands lagging in new media shrank by 6 percent.

Social Media for Business - Part ll: Private Networks

SoCal Tech Calendar

Wednesday, March 10, 2010 -- Social Media for Business - Part ll: Private Networks. Social Media sites like LinkedIn, Facebook, and Twitter enhance communication and foster a sense of community. the answer - Private Social Networks. This important seminar will cover two types of private social networks. TechAmerica.

Local Event Organizers Need to Adopt Social Media

SoCal CTO

If you are an event organizer, but you don't have a system for posting attendance, then at a minimum you should post your event on Facebook and Upcoming and link to those from your site. But there's no attendee list in site. I can't find them listed on any kind of social site.

10 Things You Need for Your Social Media Road Trip

Daradiction

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. Plan for mobile site and server maintenance.

Action Sports and Social Media Live Wednesday

Tech Zulu Event

Tomorrow starting at 8pm PST We will be live streaming ( click here to view live stream ) the "Action Sports + Social Media Marketing Mash Up" event put on by SoCal Action Sports Network.

Lunch.com Enhances Site

socalTECH

Los Angeles-based Lunch.com , the online social media and networking site headed by J.R. According to Johnson, the site has just launched a new Questions feature, which allows users to ask others about information; moved up the prominence of its Discussions feature; and also improved its photo embedding tool. Tags: lunch social media networking questions answer reviews

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San Diego Meets the Xconomists: When Social Media is Not Enough

Xconomy

View the Slideshow The technology for online social networks arrived practically hand-in-hand with the Internet. Nowadays, Facebook is the most popular social networking site in the world , with more than 2 billion monthly active users. In San Diego, this higher order of social networking becomes apparent. Since the advent of the World Wide Web in the mid-1990s, we’ve seen such networks proliferate, from the Whole Earth ‘Lectronic Link (remember The WELL?)