Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

JUNE 28, 2019

Users of social media applications such as Tinder and Snapchat are far more willing to consider cosmetic surgery--a side effect of the popularity of "filters" on those apps--according to a new report from the JAMA Facial Plastic Surgery journal. The study was published on Thursday. READ MORE>>.

Snapchat 113

Snapchat Study Social Media Journal 113

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

socalTECH

FEBRUARY 10, 2010

The UCLA School of Public Health is looking to tap into the power of social networks, in an attempt to encourage adolescents from 13 to 17 to take better care of their health. HealthNet and UCLA said it expects it study will reach around 8,000 Medicaid and Healthy Families beneficiaries.

UCLA 178

UCLA Social Network Networking Social Media 178

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. He studied the errors that other people had made and tried to improve on them.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Social Network 88

Both Sides of the Table

FEBRUARY 22, 2015

I saw him on stage at the event talking about how he used social media to engage audiences. A while back Chamillionaire started telling me he wanted to immerse himself even more in the tech world – learning to build products, studying different business models and committing himself to being a true tech entrepreneur.

Conference 420

Conference Slides Social Media Summary 420

Tech.Co

JANUARY 26, 2024

There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Should I Digitally Detox Anyway?

Company 226

Company Companies Social Media Writing 226

socalTECH

JANUARY 27, 2015

Snapchat launched its new tool on Tuesday, saying that its new feature is a collaboration with "world-class leaders in media" to put the "narrative first"--tapping into the knowledge of professional editors and artists. publishing publisher discovery socialmedia media social information news snapchat' Launch video embed below.

Snapchat 159

Snapchat News Social Media Venice 159

Both Sides of the Table

AUGUST 19, 2012

should have admitted it was a media company years ago and become the market leader in that in stead of chasing Google. Marissa is an excellent choice but Ross was probably better suited to build a media empire. Study channel strategies. data to run effective social media campaigns. And here is the tl;dr version.

Yahoo 268

Yahoo Social Media Startup Media 268

socalTECH

JANUARY 27, 2015

Snapchat launched its new tool on Tuesday, saying that its new feature is a collaboration with "world-class leaders in media" to put the "narrative first"--tapping into the knowledge of professional editors and artists. snapchat news information social media socialmedia discovery publisher publishing' Launch video embed below.

Snapchat 124

Snapchat News Social Media Venice 124

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

TechCrunch LA

OCTOBER 7, 2021

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Mostly likely, they studied humanities or other non-technical subjects in college, and typically they don’t have the support in their work environments to simply retrain to open the door to those more technical roles.

Mentor 297

Mentor Training Startup Course 297

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 385

Technical Review SEM SEO Marketing 385

SoCal CTO

JANUARY 5, 2011

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 380

Startup Venture Capital Blogging CTO Coach 380

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Startup 157

Startup Social Media Study Research 157

Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Go directly to customers to set priorities, and get a feel for emotional as well as factual realities.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

SoCal Tech Calendar

SEPTEMBER 16, 2011

Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid). Social Media Week LA. See [link] (more)

Entertainment 100

Entertainment Case Study Marketing Social Media 100

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

SoCal Tech Calendar

JANUARY 19, 2011

So you are, or someday you want to be a public company - Using strategic public relations to your advantage - Tear down the silos: where PR and IR intersect - How social media are changing the landscape - Two case studies: David v. Goliath; Goliath v. Confirmed Speaker: Roger S. Pondel-President and CEO PondelWilkinson Inc.

Case Study 100

Case Study Social Media Study Media 100

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Case studies, supporting videos, and giveaways still work well in this regard. By actively participating in social media and customer support channels, you can differentiate by building advocates and loyalty.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D., No-comfort consumers – 17 percent.

Social Media 132

Social Media Startup Tool Google 132

SoCal Tech Calendar

MAY 5, 2011

and Neal Schaffer is here to help! Hosted by Barbara Seymour Giordano.

Tech Coast Angels 100

Tech Coast Angels Case Study Social Media Study 100

Startup Professionals Musings

NOVEMBER 2, 2020

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Zak is the director of the Center for Neuroeconomics Studies at Claremont Graduate University, and he has studied the connection between trust and performance all over the world.

Claremont 172

Claremont Mentor Study Startup 172

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. Social Media has been traditionally seen as branding medium, but that seems to be shifting this year.

Entrepreneur 211

Entrepreneur Commerce Sites Social Network 211

SoCal Tech Calendar

NOVEMBER 28, 2009

It will also include a case study that will leave you with actionable insights on how to implement measurement, reporting and analytics in digital marketing. The panelists will discuss tools that use the voice of the customer to innovate, improve processes and tell more insightful stories.

Customer 100

Customer Custom Case Study Social Media 100

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104

Tech.Co

NOVEMBER 29, 2017

As of an August Pew Research study , 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. Read more about the evolution of social media on TechCo. Evan Spiegel, cofounder and CEO of Snap Inc., more likes!

Snapchat 81

Snapchat News Artificial Inteligence Social Media 81

Startup Professionals Musings

JULY 9, 2022

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.”

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

JUNE 6, 2020

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 127

Social Media Startup Education Entrepreneur 127