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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). They certainly struggle to find mentors as there is nothing more frustrating than trying to help a company who is afraid to tell you anything. Nobody likes writing re-hashed stories.

Marketing 380
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

And he has acted as a personal mentor for Justin ever since. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. The media eats it up as they always need something to write about. Consider Usher a hard-working early-stage VC.