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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

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Interview with Brian Garrett, Crosscut Ventures

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We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. In about 2005, I started looking at the local market, and realized that there are not lots of enterprise IT companies here, which is Palomar's focus. They've got some nice metrics behind them.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I always yearned for better metrics to allow our customers to make better decisions. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. I also worked at BBDO.