Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 4, 2016

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

Startup 61

Startup Social Media News Framework 61

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. We did our first Instagram campaign at the end of last year.

Social Media 237

Social Media Advertising Media Metrics 237

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool HTML 203

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We'll do a rev share with those platforms.

Social Media 100

Social Media Advertising Social Network Userplane 100

SoCal CTO

NOVEMBER 10, 2009

We are creating a platform that enables users to play instant games and apps directly on the computer desktop. You mention social / viral aspects at both Google Photos and United Online. What were those and how is that changing now given how things are changing in social media? What are you working on now?

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

DECEMBER 4, 2014

Will it be able to help brands market themselves better in social media? It provides key metrics that allow you to have a better understanding of your tweets. Do take note that this is only based on users who viewed your tweet using Twitter’s android and iOS apps, or through their official site. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Social media is a favorite among small business owners. However, social networking sites also have rules. Figure out ways on how you can utilize social media better. Need a ruler?

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? What’s been your biggest success?

Sites 61

Sites Marketing Social Media Tips 61

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

SEPTEMBER 24, 2013

They would search through Craigslist and other jobs sites for a film crew and the process of finding people manually was quite cumbersome. NG: Filmzu is a matchmaking platform for people to connect with each other and to also engage fans and other talents to be discovered and collaborate on various projects. What does Filmzu do?

Content 81

Content Entertainment Startup Los Angeles 81

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. Aggregate metrics. Most sites don’t have to deal with this so I’ll stop here!

Startup 29

Startup IP Email Report 29

Both Sides of the Table

JULY 19, 2011

In a world where it’s easier to judge the immediate value of a business, I know that metrics like “time on site&# matter. The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies. That’s what AOL was.

Social Media 274

Social Media Google Media Startup 274

Tech Zulu Event

JANUARY 20, 2014

0, eCommerce platforms: Volusion and BigCommerce (which raised $40M last year with Steve Case). Offline engagement platform EyeQ. Natural language merchandiser Compare Metrics. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” Texas and eTail.

Technical Review 71

Technical Review Commerce Yahoo Web 71