Startup Metrics

SoCal CTO

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure.

Ninja Metrics Ties With Mobile Analytics Firm

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Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. The two said that they will integrate Ninja Metrics'' Katana Social Analytics Engine into TUNE''s own MobileAppTracking product, which the two said will help app developers and marketers with the value of their advertising. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels.

Image Metrics Spins Off Product Line

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Santa Monica-based Image Metrics is announcing today that it is spinning off its FACEWARE product line to a new company, Faceware Technologies Inc. According to the firm, the spinout will enable each of the firms to focus on separate products and services to different markets. The companies said that Faceware Technologies will be led by Ron Ryder, currently the CFO and COO of Image Metrics, during the transition.

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Carlos Hidalgo demand generation entrepreneur metrics pipeline ROI

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Ninja Metrics: Apply Predictive Analytics To Makes Games More Profitable

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In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

Image Metrics Buys FacePro

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Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. According to Image Metrics, FacePro's products are used by video game publishers such as Activision, Ubisoft, THQ, Square Eniq, and visual effects studio Industrial Light & Magic. Tags: imagemetrics image metrics facepro facial animation merger acquisition

BetterWorks Adds Metrics Dashboard

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Santa Monica-based BetterWorks , the employee fringe benefits management service, said late Friday that it has added a new company metrics dashboard to its product. According to BetterWorks, the new feature allows businesses to measure their employee spending habits and interests in fringe benefits. The new feature provides charts, graphs, and other insights into how employees are using fringe benefits providers from BetterWorks.

Ninja Metrics: Applying Predictive Analytics To Make Games More Profitable

socalTECH

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Image Metrics Releases SDK For Mobile App Developers

socalTECH

Santa Monica-based Image Metrics , which develops computer vision and facial analysis and expression tracking software, said Wednesday that it has released a new software development kit for mobile developers. Image Metrics did not how much it will cost developers to use the technology in their apps. iphone capture animation facial mobile metrics image

Image Metrics Releases Facial Animation Software

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Los Angeles-based Image Metrics said Monday that it has launched its facial animation technology product, FACEWARE. Image Metrics' FACEWARE works with existing 3D software packages. Tags: image metrics facial animation halo bungie videogame content software The new software is based on existing services the firm offers to game developers. The company also said the new package is being used in-house by game developer Bungie, the developer of HALO.

Image Metrics Gains $6.5M

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Los Angeles-based Image Metrics, which is developing facial animation products for the entertainment industry, announced Tuesday that it has raised $6.5M Image Metrics develops technology for facial animation, being applied to the film and video game industry. The firm's products were used in Rockstar Games' GTA IV. Image Metrics said the new funding will go towards developing new technology and to execute its plans.

Ninja Metrics: Applying Predictive Analytics To Makes Games More Profitable

socalTECH

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing?

10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? According to most experts , business traction is evidence that somebody really wants your product. These show real traction even before you ship a product through heightened anticipation and pre-orders.

Tapiture Shows Growth Numbers, Engagement Metrics

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The site features photos, images, and videos of everything from stylish products to (not unsurprisingly) beautiful women. Tapiture , the visual, social discovery site aimed at males (which has been billed "Pinterest for men"), says it is showing early traction and engagement monetum, and released some growth and engagement numbers today. The firm, which is led by John Ellis, said that it has just passed one million "taps" of content on its site. The site says it had 8.6

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.”

Interview with Mike Starkenburg, Image Metrics

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Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. All of our sales are out here, engineering, and production staff--with researchers and the big brains, along with our financial people in Manchester--where we're still a corporate UK company. I was introduced to Image Metrics a year before I joined, and was helping them along.

Verdezyne Hits Production Milestone

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Carlsbad-based biotechnology developer Verdezyne said this morning that it has hit a key production milestone. The company--which is developing processes for developing renewable chemicals--said it has produced more than one metric ton of bio-based dodecanedioic acid (DDDA) using its proprietary yeast platform and downstream process.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. One metric now commonly used is called the Net Promoter® Score (NPS).

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? But if users don’t come back to your product directly and often I question whether you have a sustainable product / company. “Hacking” growth is only sustainable with a truly great product. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

He disclosed the struggles he went through in building a solid productive team. Noah has what I believe he called “Thank You metrics”. When someone purchases your product, get their email to be able to invite them to the next soirée. I am a raving fan of AppSumo.com.

8 Keys To Moving An Idea From A Product To A Business

Startup Professionals Musings

Too many inventors I know spend their six years or more perfecting the product, and give up in desperation if the business doesn’t then take off overnight. You may be able to invent a product alone, but a business requires partnerships, multiple disciplines, and loyal customers.

Ideas 86

Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products.

A Day in the Life of a Product Manager

Tech Zulu Event

Rather, these were the words given in response to the opening question to a panel of product managers to “describe their occupation” in 3 words or less, + an additional word on what their biggest challenge was. Jay Stakelon , VP Product Design, Fullscreen.

8 Keys to Dispersed Teams With Maximum Productivity

Startup Professionals Musings

Modern communication tools, including WebEx, Skype and video conferencing are a good start, but virtual teams remain a productivity nightmare for many companies. Virtual team leaders must be especially proactive in following up and resolution, before productivity and trust are lost.

8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Remember, investors are buying into the business, not the product. Investors are business experts, while the entrepreneur is more likely the product expert. In my experience, the team's credentials are more important than the product.

SocialVibe Aims Product At Politics

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The firm--which sells online ads based on engagement metrics, rather than the usual clicks and views--said it is applying its model to the political landscape, looking to help campaigns get their word out on social networking sites like Facebook. Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics.

Measuring the Value of Promotional Products [Infographic]

Tech Zulu Event

Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. The post Measuring the Value of Promotional Products [Infographic] appeared first on TechZulu.

Combine Creative Products with a New Business Model

Startup Professionals Musings

Within the startup realm, there is a big difference between having an innovative product versus an innovative business. Others take an existing product, and give it new life with a creative business model.

Kofax Rolls Out Monitoring Product

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Irvine-based Kofax , which develops document capture software, announced this morning that it has launched a new product for monitoring its software. According to the firm, its new Kofax Monitor software provides real-time, enterprise monitoring and metrics. The new software can be used to both monitor and receive alert notifications about system errors. Pricing of the new software was not disclosed.