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Image Metrics Spins Off Product Line

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Santa Monica-based Image Metrics is announcing today that it is spinning off its FACEWARE product line to a new company, Faceware Technologies Inc. According to the firm, the spinout will enable each of the firms to focus on separate products and services to different markets. READ MORE>>.

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Image Metrics Releases SDK For Mobile App Developers

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Santa Monica-based Image Metrics , which develops computer vision and facial analysis and expression tracking software, said Wednesday that it has released a new software development kit for mobile developers. Image Metrics did not how much it will cost developers to use the technology in their apps.

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BetterWorks Adds Metrics Dashboard

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Santa Monica-based BetterWorks , the employee fringe benefits management service, said late Friday that it has added a new company metrics dashboard to its product. According to BetterWorks, the new feature allows businesses to measure their employee spending habits and interests in fringe benefits.

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Image Metrics Buys FacePro

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Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. Tags: imagemetrics image metrics facepro facial animation merger acquisition. Financial terms of the buy were not disclosed. READ MORE>>.

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Cornerstone OnDemand Partners With Analytics Provider

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Santa Monica-based Cornerstone OnDemand , the developer of cloud-based, HR and talent management software, reported today that it has entered into a strategic relationship with Visier , a provider of cloud-based analytics and planning software. Financial details of the deal were not disclosed. READ MORE>>.

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Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising.

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Interview with Mike Starkenburg, Image Metrics

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Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. More and more of the company began to move here, and we now have about 45 people total, with 30 of them here in Santa Monica. How'd you get involved at the firm?

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