article thumbnail

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published. How frequently they’re using the product?

Marketing 354
article thumbnail

8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales.

Sales 147
article thumbnail

Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100
article thumbnail

New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

article thumbnail

8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Recent studies indicate that less than ten percent of business leaders show this balance today. Most people need manageable product, time, and price specifics related to them, to appreciate the value of the big picture that you paint. Show results with a minimal viable product (MVP). Celebrate every progress step along the way.

article thumbnail

7 Ways For Businesses To Work Less And Enjoy It More

Startup Professionals Musings

You must never stop looking for ways to get more traction with fewer personal hours, and more productivity, efficiency, and momentum from the team. In my view, it’s really unfortunate that most employees in business are still paid by the hour, regardless of their productivity. Provide incentives to focus everyone on real results.

Metrics 124