InfoChachkie

SEPTEMBER 23, 2013

Indecisive prospects diffuse a startup''s focus and slow down its sales velocity. The first step to increasing your company''s sales velocity is to eliminate the word “Pilot” from your salespeople''s lexicon. The key to accelerating revenue generation in a phased agreement is to document the success metrics of the landing phase.

Sales 215

Sales Outsource Development Metrics Resource 215

Startup Professionals Musings

OCTOBER 21, 2015

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

socalTECH

DECEMBER 28, 2011

Online holiday sales this year were up 15 percent, hitting $35.3 billion, according to the latest tracking by Internet metrics firm comScore. In particular, comScore pointed out a "huge spike" in sales on Christmas Day, due to people downloading digital content and subscriptions. READ MORE>>.

Sales 145

Sales Metrics Commerce Content 145

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Custom 57

SoCal CTO

MARCH 11, 2010

Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. Part of those questions are around Startup Metrics. I agree completely: If it makes you feel better to give me that number in passing, okay, go ahead, but don’t put any emphasis on it.

Metrics 159

Metrics Search Engine Optimization Startup Ideas 159

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy?

Sales 145

Sales Startup Email Tool 145

Startup San Diego

OCTOBER 31, 2023

With over 450+ attendees, we held workshops in entrepreneurship, branding, marketing, sales, and metrics. Day 4 of San Diego Startup Week was hosted by our day sponsor, San Diego State University, in Conrad Preby’s Aztec Student Union.

San Diego 52

San Diego Startup Entrepreneur Metrics 52

Startup San Diego

OCTOBER 31, 2023

With over 450+ attendees, we held workshops in entrepreneurship, branding, marketing, sales, and metrics. Day 4 of San Diego Startup Week was hosted by our day sponsor, San Diego State University, in Conrad Preby’s Aztec Student Union.

San Diego 52

San Diego Startup Entrepreneur Metrics 52

Both Sides of the Table

JULY 21, 2014

The problem with shelfware is that if you have great sales people, you have raised tons of VC money from prominent investors, you have some marquee clients and you thus likely have some great press about you it can be hard to tell true success from that which is ephemeral. Create company measures for success that go beyond financial metrics.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Tricked by recency. So when decisions are to be made, we tend to remember recent information and issues.

Marketing 119

Marketing Metrics Statistics Demand 119

Startup Professionals Musings

MAY 21, 2022

In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Marketing 174

Marketing Invest Demand Metrics 174

socalTECH

MARCH 6, 2019

Eastham previously was at Bazaarvoice, and also was co-founder and CEO of Cmpare Metrics (Acquired by GroupBy). Weaver previously was Regional Vice President of Sales at Dosh, and also had served at Civitas Learning and Bazaarvoice. Vertebrae offers up 3D and AR software to brands and retailers.

Metrics 113

Metrics Sales Software Development Los Angeles 113

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121

Startup Metrics Custom Customer 121

Startup Professionals Musings

OCTOBER 21, 2023

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Customer 109

Customer Custom Satisfaction Sales 109

Berkonomics

MAY 19, 2022

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information.

Email 156

Email Web Tips Metrics 156

Berkonomics

OCTOBER 24, 2019

Email readers, continue here…] So, think of ways to make each process into a game, one in which there is a defined metric or measure of the winner at the end of a cycle short enough to permit teaching, celebration, challenge, and motivation for the next time played. How do you make “process” into “game?”.

Metrics 120

Metrics Competition Coach Email 120

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Metrics 144

Metrics Coach Social Network Competition 144

Startup Professionals Musings

APRIL 18, 2020

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Tricked by recency. So when decisions are to be made, we tend to remember recent information and issues.

Metrics 157

Metrics Demand Sales Statistics 157

Berkonomics

JUNE 23, 2022

Define success : Think of what an ideal outcome would look like and find metrics to measure progress along the route. Increase sales closing rate? So, you identify the three most critical issues, perhaps with the help of the group. Here comes the important part. Here are the steps to do it successfully. Measure the outcomes.

Metrics 156

Metrics Report Email Sales 156

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JULY 30, 2021

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels. Scan for unmet needs to match new products.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Berkonomics

JULY 9, 2020

Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come.

Metrics 156

Metrics Software Review Statistics Technical Review 156

socalTECH

MAY 10, 2013

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Provide assessments based wholly on facts.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Custom 100

Custom Acquisition Customer Technical Review 100

Startup Professionals Musings

JANUARY 22, 2021

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Sales 165

Sales Custom Customer Social Media 165

Startup Professionals Musings

OCTOBER 31, 2022

This work requires market feedback, managing trials, and working with the sales team as well as developers. Some people are very good as defining metrics, roll-out programs, and reward systems for marketing and sales programs. Galvanizing: rally a team and customers for action. Enablement: provide support and human capital.

Activity 108

Activity Satisfaction Metrics Ideas 108

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151