Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. Revenue Metrics. Salesman Metrics.

Trending Sources

Startup Metrics

SoCal CTO

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Define what you need from a metrics and reporting standpoint.

Startup Development

SoCal CTO

I’ve come to realize that I have lots of posts around startup software development scattered around in different posts. How to Work With a Contract Web Developer How To Bootstrap Your StartupThought it would be good to capture them in one spot and also include links to related posts from other sources.

Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

As a tech startup grows it needs to develop more process & management if it is to scale. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. Tags: Start-up Advice

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Ninja Metrics: Applying Predictive Analytics To Make Games More Profitable

socalTECH

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup?

Ninja Metrics: Applying Predictive Analytics To Makes Games More Profitable

socalTECH

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup?

Ninja Metrics: Apply Predictive Analytics To Makes Games More Profitable

socalTECH

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup?

The Yo-Yo Life of a Tech Entrepreneur – A Cautionary Tale

Both Sides of the Table

TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world.

BetterWorks Adds Metrics Dashboard

socalTECH

Santa Monica-based BetterWorks , the employee fringe benefits management service, said late Friday that it has added a new company metrics dashboard to its product. betterworks company dashboard fringe benefits startupAccording to BetterWorks, the new feature allows businesses to measure their employee spending habits and interests in fringe benefits. The new feature provides charts, graphs, and other insights into how employees are using fringe benefits providers from BetterWorks.

Indianapolis is the “It Place” to Start a Startup?

Tech Zulu Event

Despite every challenge he had to face he was determined to see his stunt through the end and not give up. We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all.

ForwardMetrics Gets $1M In Seed Funding

socalTECH

The startup said that the new funding round brings its total raised to $1.75M. forwardmetrics forward metrics strategic planning software venture capital Encinitas-based ForwardMetrics has just taken $1M in a seed funding round, to help companies better conduct their strategic planning.

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. We also know that even though many of us who are experienced in startup successes & failures look at businesses and say, “That will never work” (as many people said about Uber) or “You can’t make any money in that business” (as many said about WhatsApp or Dropbox) and of course some entrepreneurs pull off extraordinary things we never thought possible. We did the planning work up front.

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Ninja Metrics Aims At $5M Round

socalTECH

Los Angeles-based game analytics software developer Ninja Metrics has raised $2.8M The startup, led by Dmitri Williams, and helps mobile, online, and social game developers better monetize their properties. ninjametrics ninja metrics venture capital funding regulatory filing game videogame online mobile social analyticsof an ongoing, $5M funding round, the company disclosed in a regulatory filing this week.

Lead Developer to CTO at a Startup

SoCal CTO

I received a great question via LinkedIn: I'm the founding engineer and working hard to launch my startup. What can I do to best equip myself to step up when the need to officially fill this role arises? I've previously addressed the role of a CTO in early-stages in my post Startup CTO or Developer. What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? " Startups either grow or die.

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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

You took the risk to start your company. ” Your peer group is envious of your finally doing what they’ve always wanted to do but found it too hard to give up the golden paycheck and predictable future. So as a startup CEO you constantly have to suspend disbelief.

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Ten Startup Tips From Amazon Founder, Jeff Bezos

InfoChachkie

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. As discussed in Hiring Entrepreneurs, the impact of each new hire during your startup’s early days is tremendous. We don’t give up on things easily.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” So for a start when you want to evaluate companies you want to evaluate “growth.”

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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The hockey teams and startups that take the most shots often emerge the winner.

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TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics

SoCal Tech Calendar

Thursday, January 12, 2017 -- TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics. Most entrepreneurs are swimming in a sea of metrics. This Lean Analytics Workshop will give you strategies and tactics to more effectively and efficiently work on your business not matter the size, industry or if it is in startup mode. Learn what is an actionable metric, The One Metric That Matters and what is a Vanity Metric that just makes you feel like you are doing the right thing.

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. SEO for Startups )? What are your key Startup Metrics ? Mock-ups? Do you have a merchant account already set up?

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Choose Your VC Investor Carefully

Both Sides of the Table

This is part of my ongoing series Startup Advice. In these many exchanges similar questions crop up. Either you’re not a good leader and he shouldn’t be investing at all, or he has no clue what it takes to build a startup.&#. They speak up on every topic.

So What is The Right Level of Burn Rate for a Startup These Days?

Both Sides of the Table

There is much talk these days that startup valuations have decreased and may continue to do so and that the amount of time it takes to fund raise may take longer. This has led VC & entrepreneur bloggers alike to similar conclusions: start raising capital early and be careful about having too high of a burn rate because that lessens the amount of runway you have until you need more cash. Startup Lessons

Granularity and Consistency of Startup Metrics

SoCal CTO

If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). And it’s surprising how few startup founders think in those terms. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything.

Accurate assumptions lead to defendable plans

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Starting up Raising money

Why Startups Need a Well Articulated Strategy (And How to Think About Yours)

Both Sides of the Table

Shallow and superficial and racing from segment to segment in search of some take up has never been a strong strategic plan for me. I have written this up before if you’re interested – I call it Deflationary Economics. LEAN STARTUP MOVEMENT. Startup Advice

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Conversations with Richard Chino, pt. 1

Ask the Angels

Richard discusses his background and experience, and shares thoughts regarding emergent opportunities for start-ups and for investors. I was attracted to volunteer work — I’m on a couple of boards for non-profits — and I became interested in investing in start-ups.

It’s mostly in the execution.

Berkonomics

We built one of our companies upon forecasted metrics for a specific class of retail consumer base, but found that there wasn’t enough money in our universe to pay for marketing to create that much dedicated traffic to our site. Starting up

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. SEO for Startups )? What are your key Startup Metrics ? Mock-ups? Do you have a merchant account already set up?

Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

This is part of my ongoing series on Startup Advice. As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting.

Ninja Metrics Raises $2.8M For Predictive Analytics Software

socalTECH

Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M The startup, which came out of technology developed from a group of university researchers, said the $2.8M Ninja Metrics uses social analytics and cloud computing software to calculate "social value" of users in an online gaming environment, helping companies to predict what their users will be purchasing or doing, and helping them to better monetize their games.

Batch 8 500 Startups Demo Day | Our Top Ten

Tech Zulu Event

As our first time covering a 500 Startups demo day , we could only imagine the stratospheric levels of stress our Batch 8 founders must have gone through to get on stage and present their progress from their last four months of startup bootcamp. First, A Look Inside 500 Startups.