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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

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Idealab

Tech.Co

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

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Interview with Robert Blatt, MomentFeed

socalTECH

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

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Interview with Jonathan David, Tapstone

socalTECH

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They are also often looking for more cost effective ways to advertise to mobile users. Those are the two main criteria.

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Interview with Julie Novack, PartySlate

socalTECH

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. It has a $4 billion valuation, and it allows home d�cor professionals to share their world. I said, that's what we need for the event industry. READ MORE>>.