Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify

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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory. openx mobile advertising programmatic

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Evite Appoints Head Of Product

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Los Angeles-based online invitations service Evite announced this morning that it has named Yun Woo as its new Head of Product, to oversee development of the company's product. Woo was most recently Head of Product at Whalerock Industries, where Evite said he had been leading the product team that launched the Kardashian/Jenner family native apps and sites across iOS and Android. evite executive head product

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Local Corporation Launches New Mobile Ad Product

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Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Local Corporation said the new product is based on its Krillion local shopping platform.

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Spreeify Launches New Mobile, Display Ad Product

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Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. spreeify display mobile advertising

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Kofax Debuts New Mobile Identification Product

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Irvine-based document capture and handling software developer Kofax launched a new product this morning, saying it has launched a mobile app to help its customer capture proof of identity documents such as driver''s licenses and passports. The company''s new Kofax Mobile ID product is aimed at account opening and other similar processes, to help capture identification information. Pricing on the new product was not announced.

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Adtile Technologies Rolls Out Mobile Ad Product

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San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. Adtile said its new technology--FireMotion--tracks a phone''s position and velocity, which can be used as a creative tool in mobile ad campaigns. adtile technologies mobile advertising sensor sensors phone smartphone

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Beachfront Media Debuts Mobile Video Ad Product

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Beachfront said the new product provides programmatic video ads for mobile video advertising, which combines both real-time-bidding (RTB) with private marketplaces and programmatic inventory. beachfront media mobile video advertising programmatic market Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io.

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ZEFR Names Product Head

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Venice, California-based ZEFR , the content monetization and protection provider, said this morning that it has named Tom Furukawa as its new Head of Product. zefr product management monetization

Green Dot Plans Mobile Banking Product

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Monrovia, California-based Green Dot , the provider of prepaid cards, is getting set to launch a new, mobile bank account product, the firm said Wednesday afternoon. The firm said it will be launching the product on Tuesday, January 15th. The company disclosed the new product launch through an invite for media, analysts and investors to a live conference call. The firm has not yet announced any details of the new product.

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TigerConnect Rolls Out New Software Product

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Santa Monica-based TigerConnect , the developer of healthcare communications software, has rolled out a new set of products and product enhancements, all aimed at communications between healthcare providers, patients, and health systems. According to the company, it has rolled out a new product called TigerTouch, which it says allows health systems to communicate directly with patients through video, voice, and text.

Websense Rolls Out New Mobile Security Product

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San Diego-based security software developer Websense reported Wednesday that it has launched a new, mobile security product aimed at mobile devices such as iPads, iPhones, and Android. The firm said its Websense TRION Mobile Security product offers up data loss protection, prevents malicious app downloads, protects against malware and also offers mobile device management to users. Pricing on the new product was not announced.

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Fandango Rolls Out Mobile Ticketing Product

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Los Angeles-based Fandango , which operates an online movie ticketing service, announced today that it has rolled out a mobile phone ticketing option. The firm, which is a unit of Comcast Interactive, said its mobile ticket program allows users to use their mobile phones to get into movies.

Bitmo Finds $3M For Mobile Gifting App

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San Diego-based Bitmo , a startup developing a mobile gifting and payment app, has raised $3M in a seed funding round, the company said on Thursday afternoon. According to the company, its mobile gifting software allows users to gift from a mobile wallet, split and exchange card values from store gifts cards, and more. startup sandiego smartphone capital venture longboard everplus gift gifting mobile bitmo

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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.”

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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

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Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. According to IMpact, it has added "deep linking" to specific product pages in apps, and tracking of in-app clicks and conversions for "partner attribution", in and enhancement to its platform. impact affiliate marketing software mobile deep linking partnership brands

Pocket.watch Launches Mobile, Console Game Division

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Los Angeles-based entertainment content and products developer Pocket.watch said on Monday that it has launched a new, mobile and console games divison, called P.W According to the copany, the new gaming studio will bring a series of both mobile and console games to market, targeted at kids and family. The new studio said it will work directly with Pocket.watch's exiwsting YouTube creator partners to create its mobile games.

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Mobile Productivity Tools for Business

SoCal Tech Calendar

Wednesday, March 21, 2012 -- Mobile Productivity Tools for Business. Mobile Computing is one of the most exciting and important trends we have experienced in a very long time. Eliminating the barriers of time and place allows us to be productive when we are ready to engage. Notebooks, tablets, and smart phones are driving requirements for a productive workforce. Techbizconnection.

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Novatel Updates Mobile Hotspot Product

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San Diego-based Novatel Wireless said Tuesday that the firm has rolled out a version of the firm's mobile hotspot hardware, which works with North American carriers. The new MiFi 2372 HSPA products supports HSPA, UMTS, EDGE and GPRS networks.

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YP Rolls Out New Mobile Product For Business Owners

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Los Angeles-based YP , the online business listings provider, said today that it has launched a new dashboard product specifically for business owners. The new product, ypPresence Starter , helps business owners share content with consumers, engage in social media, and more from a central location. YP said the tool connects into such sites as Google+, Yahoo Local, Yelp, and Facebook. The tool runs on iOS and Android.

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TouchCommerce Signs Up Total Gym For Mobile Products

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Agoura Hills-based TouchCommerce , which provides Internet and mobile chat technology and services which helps to engage customers browsing e-commerce sites, reported today that it has signed up Total Gym Fitness as a customer for its new mobile products. TouchCommerce said the win comes as it releases an updated version of its mobile chat product. The company said that Total Gym is an existing customer for the company''s other products.

eHarmony Names Chief Product Officer

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Los Angeles-based eHarmony said Tuesday that it has named Ken Walker as Chief Product Officer of the company. Walker was most recently Chief Product Officer at ZipRecruiter, where he had been for the last four years. eHarmony operates an online and mobile matchmaking service, and also recently launched a service called Elevated Careers, which uses the company's algorithms to match job seekers with companies who are hiring.

Disney Merchandises Mobile Game Where's My Water

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Burbank-based Disney Mobile and Disney Consumer Products announced this morning that they are merchandising products from its mobile game, Where's My Water? disney wheres water mobile swampy merchandise products videogame smartphone android iphone

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Mobile Majority Raises $8M For Mobile Ads

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Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company--which until now was known as PaeDae--said it is delivering a product which allows for universal, validated ad delivery across different ad networks, to help address fraud and viewability of their ads on mobile. Mobile Majority is led by Rob Emrich.

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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. ” Most technologists design for themselves and then test with uncorrelated user groups only months after product launch – if ever.

Fighting Back Against Mobile Phones in the Bedroom

Both Sides of the Table

The mobility of technology has exacerbated both the upsides (all the information at our finger tips at any moment) and the downsides (addictions of checking updates incessantly or spending more time capturing and posting events than enjoying them). Technology.

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Carbonics Launches First Product

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Marina Del Rey-based Carbonics said on Wednesday that it has launched its first product, a carbon-on-silicon wafer aimed at helping advanced radio frequency (RF) semiconductor development.

Productivity in Your Pocket

Xconomy

Today, larger mobile screens and touch interfaces are allowing people to do real work—not just e-mail—with the computer they have, wherever they are. Smartphone Productivity App Insurgence. In the last year, more and more productivity apps have launched for the iPhone.

MFour Mobile Research Raises $5M

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Irvine-based MFour Mobile Research , a developer of mobile survey and research software, announced today that it has raised $5M in a new funding round. MFour said it has more than 1 million people accessible via its panel, and will also use the funding to has launched new mobile ad measurement products. market panel fund ventures newroad kaynew capital venture survey research mobile mfour

OpenX Launches New Product

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Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. openx mobile advertising auction network server

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Envy Launches Tinder For Products, Services

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San Diego-based startup Envy has launched a new, visual search engine, which takes Tinder's swipe left and swipe right approach to the world, to reviewing products and services. The startup, founded by Jennifer Cosco and Christopher Nebel, says that its mobile app lets users review products and services by simply swiping right if they love it, and left if they don't. envy tinder products services dating swipe left right social reviews

Shootsta Sets Up Shop In Carlsbad For On-Demand, Online Video Production

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Subscription, on-demand video production company Shootsta , which offers up an online, subscription-based video production service aimed at large brands, has set up shop in Carlsbad, the company said today. brands in the mobile communications, healthcare, software and digital marketing industries. Shootsta helps its clients generate their own content, and then provides professional editing and post-production via an online, subscription service.

Ortiva Enhances Mobile Video Product

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San Diego-based Ortiva Wireless , a developer of products for managing mobile video, said today today that it has enhanced the firm's Video Optimization Gateway product to support H.264 QVGA. According to the firm, the new support will help increase the quality and delivery of mobile video to handsets such as the Nokia N95 and Samsung QBOL. Ortiva's products adapt video streams based on mobile network conditions.

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Factual Rolls Product, UPC API

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Santa Monica-based data startup Factual made a big expansion Wednesday, saying that it has launched a new category of data called Factual Global Products. Factual said the new data area provides key attributes on a product, including brand, product name, size, category, UPC, and links to images. Factual's various APIs are being heavily used in such areas as geolocation data and mobile apps; the new area opens up a new area for the firm's service.

uSamp Rolls Out New Products

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Los Angeles-based uSamp , which develops surveying and sampling technology and services for the market research industry, said this morning that it has rolled out a set of new products. The company sai dit has launched tow mobile products, uSamp Mobile In-Home and uSamp Mobile In-Store, which help market researchers access consumers on demand in those two locations. Pricing on the new products were not announced.