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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. “How many legs does a dog have if you call the tail a leg? Doesn’t. Success begets success.

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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

David encourages entrepreneurs to stay away from the big tech firms (such as Google, Facebook, Microsoft, Apple) because they are hard to compete with. I believe entrepreneurs should, in David’s words, “build big businesses on the outskirts” but I don’t believe that Silicon Valley tech giants will outmaneuver startups.

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Want to Work in VC? Here’s How

Both Sides of the Table

If this isn’t you, we’d probably still have a look if you did something truly exception – probably at startup or tech firm. The chosen candidate will probably have worked for a very reputable firm that is either in technology, consulting, investment banking, media or a startup. It was nearly identical.

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Interview with Rob Reed, MomentFeed

socalTECH

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, which is based on your mobile device, and it's app based. Now, what we've entered is actually Social Media 2.0,

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Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Responding to Elizabeth Warren’s call to regulate and break up some of the nation’s largest technology companies, the venture capitalists that invest in technology companies are advising the presidential hopeful to move slowly and not break anything. As a whole, venture capitalists viewing the policy were underwhelmed.

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The Radical Evolution of Mobile Apps

Tech Zulu Event

And apparently, that’s what mobile applications do better – just ask the fast-growing number of app users. This is the consequence of the switch from desktop and laptops to mobile devices like smartphones and tablets. Of that smartphone internet time, mobile apps take up 86% of usage and only 14% access time via the mobile web.

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