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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

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Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

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Samsung Looks To Hollywood For Mobile Revenues, Says Report

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Samsung Electronics is kicking off an effort to make short form, mobile video the center of a new revenue model, according to report, in a new effort headed by John Pleasants. samsung mobile video john pleasants revenue' READ MORE>>.

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Mayfield Eyes Los Angeles Startups, Taps Ticketmaster's Moriarty

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Bay area venture capital firm Mayfield Fund appears to be eyeing more investments in the Los Angeles area, with the addition of Sean Moriarty , the former CEO of Ticketmaster, as an Entrepreneur-in-Residence at the firm. Mayfield said it hopes to "tap innovative networks in Los Angeles" by working with Moriarty, who is located here.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

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Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

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FanDragon Names Trio Of Executives

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Los Angeles-based FanDragon Technologies , a startup offering up mobile ticket delivery software, announced this morning that it has hired on three new executives. Machin has previously served at Live Nation and Ticketmaster; Weiss was previously at Staples, Inc.; FanDragon's CEO is Robert Weiss. READ MORE>>.

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ScoreBig Bolsters Exec Team To Accelerate Growth

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Marcus was previously SVP, Worldwide Artist Services at Warner Music Group, and also served at Ticketmaster. Wilson was previously at Sidebar, and also had served at GoTV Networks, JAMDAT Mobile, and Citysearch, where he was founding engineer.

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GonnaBe Helps Users Plan Social Events, Activities

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If you're a mobile user, what's the best way to help plan out your busy weekend and social life? The firm said it has already partnered with such brands as Anheuser-Busch and Ticketmaster/LiveNation to help users find events. The company also said it is releasing an Android version of the app soon.

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