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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Netflix needs to segment their customers and charge each what is appropriate. Perhaps they should have just created business units called: Netflix DVD & Netflix Streaming.

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Nearly Half of U.S. Households Have TVs Connected To Internet, Says Report

socalTECH

househousehold now have their televisions connected to the Internet, and nearly that many have a subscription to Netflix, Amazon Prime, or Hulu Plus, according to a report issued Friday. Leichtman Research Group said it surveyed 1,211 households nationwide for the study. hulu television internet streaming netflix' READ MORE>>.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

What if an influencer collective could be truly collaborative, rather than fodder for a depressing Netflix reality show ? In the same way that Black founders are unfairly overlooked in venture capital , Black content creators have had their work stolen and earn fewer brand deals than white creators, studies have shown.

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Facebook’s Biggest Mistake?

InfoChachkie

Maybe even as big as Netflix’ seemingly permanent mistake of not allowing Netflix subscribers to send a “your friend Arden thought you’d love this movie. Click here to watch it for free” link to their non-Netflix friends. Facebook is a big, smart company. But they’re missing a huge opportunity here.

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Reflections on 2018: Jeb Spencer, TVC Capital

socalTECH

Lexus studied customers in the US and predicted that car buyers had just had it with clunky US cars. Technology companies such as Amazon, Uber, Netflix, Rocket Mortgage and many others have studied what bothers customers the most and built their businesses around trying to attract customers by eliminating annoyance and inconvenience.

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. As evidenced by the eye-tracking studies – they will remain in the stream.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. Even the best sites don't have people watching lots of video, with the exception of long form content sites like Hulu and the Netflixes of the world. As we did that, the industry and research started to grow around us.

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