socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

DECEMBER 28, 2020

In addition, in this new digital first world, nearly every type of purchase from what's for lunch, to where's the nearest ATM, starts with a 'near me' search on Google, Yelp, or one of the many other discovery networks.

Technical Review 140

Technical Review Software Review Startup Customer 140

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Tech Coast Venture Network

MAY 5, 2010

In a recent survey I conducted at couple of my BreakThrough Networking Training Sessions , results showed that there are 4 main concerns that are keeping EVERYONE from checking out social media or even considering tapping into it. #1 Manal Richa Founder of The MarCom Network - www.MarComNetwork.com CEO of BreakThrough Networking, Inc.

Social Media 100

Social Media Media Education Organic Search 100

Both Sides of the Table

OCTOBER 29, 2009

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). People mistook the fact that these text advertisements worked in Google to say they would work in social networks. Why am I excited about in-stream advertising then?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. It was sort of like Twitter’s list of who you follow but much, much smaller.

Venture Capital 274

Venture Capital Blogging Startup Slides 274