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Mayfield Eyes Los Angeles Startups, Taps Ticketmaster's Moriarty

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Bay area venture capital firm Mayfield Fund appears to be eyeing more investments in the Los Angeles area, with the addition of Sean Moriarty , the former CEO of Ticketmaster, as an Entrepreneur-in-Residence at the firm. Mayfield said it hopes to "tap innovative networks in Los Angeles" by working with Moriarty, who is located here.

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Impact Acquires ACTIVATE

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The company said the combined companies will have 300K qualified and vetted influencers in their network. Impact's clients include Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi's, Techstyle and Ticketmaster. Impact said the acquisition will bolster "influencer capabilities" within its cloud-based software. READ MORE>>.

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Fair Boosts Executive Team

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Trinidad previously served at Google and Discovery Networks; Wilkinson was previously a venture capitalist at Exponential Partners--one of Fair's early investors; and Pierantoni was previously Chief Accounting Officer and Chief Financial Officer at TrueCar.

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ScoreBig Bolsters Exec Team To Accelerate Growth

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Marcus was previously SVP, Worldwide Artist Services at Warner Music Group, and also served at Ticketmaster. Wilson was previously at Sidebar, and also had served at GoTV Networks, JAMDAT Mobile, and Citysearch, where he was founding engineer.

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Triton Digital Powers Xbox Music Service

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Triton said the new Xbox service will use its measurement, ad sales network, and ad insertion technologies as part of its free streaming services. Triton Digital is backed by Oaktree Capital Management, and is headed by Neal Schore; the firm's board includes such former Ticketmaster head Sean Moriarty. READ MORE>>.

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Rubicon Project Taps Barnum As New COO, CFO

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Barnum was the COO and CFO at Business.com when it was acquired by Dex One, and also has served at Transaction Network Service and Rent.com. Torres joins from Reed Business Information, and had been previously at Ticketmaster and Sony Pictures Entertainment.

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Rubicon Project Bolsters Executive Ranks

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The company said it has tapped Brian Pike, former CTo of Ticketmaster to the CTO role, Victoria von Szeliski, former Ticketmaster Deputy General Counsel to the General Counsel position, and former Yahoo VP of Product Management John Slade as its SVP of Product Management.