Thursday, March 21, 2019

Newegg In Sponsorship Deal For HyperX Esports Arena Las Vegas

Los Angeles-based online technology products retailer Newegg has inked a long term marketing agreement with e-sports entertainment company Allied Esports, and will become the "official e-commerce partner" at the HyperX Esports Arena Las Vegas. Financial details of the sponsorship deal were not announced. According to Newegg, its branding will be displayed prominently throughout the venue, as well as on the arena's official website, social channels and live streams. The two companies will also develop and host co-branded events twice each year at the arena. According to Newegg, the move is the latest investment in the area of esports made by the company in the last few months, including a deal announced last month with Counter Logic Gaming (CLG) to support the CLG Fortnite team's events at Madison Square Garden in New York.